CHICAGO, Dec. 5, 2019 /PRNewswire/ -- Integrated
Merchandising Solutions (IMS), a leading retail marketing and
merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years
of digital technology experience , most recently as founder and CEO
of UK-based SignStix, Ltd., and joins the IMS retail merchandising
team as Senior Vice President, Merchandising Technology.
"We are excited that Nick has joined our team," said IMS CEO
Josh Tobey. "He will add valuable
expertise to IMS's role as a leader in the emerging field of
merchandising technology, or MerchTech, where IMS develops and
deploys both digital and physical merchandising programs and is
uniquely positioned to uncover retailer and consumer insights that
drive higher marketing ROI and enhanced consumer experiences."
Fearnley will lead a team focused on the development and
implementation of digital technology at point-of-purchase,
including compliance, A/B message testing and audience measurement.
Under his leadership, IMS will continue expanding this offering to
include insights gained from consumer retail purchases and the role
data plays in driving revenue and profits.
Fearnley is an expert in system architecture, project management
and contract negotiation and has provided solutions for
international clients, including UBS, Schroders, Mellon, BBC,
British Telecom, Comet and Best Buy.
About IMS, Integrated Merchandising Solutions
Since
1985, companies from the Fortune 200 have relied on IMS to promote
their businesses and brands. IMS believes that retail is about
meaningful and measurable relationships, not transactions.
Everything we do is to deepen the relationships between customers
and brands at every touch-point. At IMS, we focus on making it easy
for our clients to make the right connections by merging digital
and physical retail experiences. IMS is part of Omnicom Specialty
Marketing Group.
About Omnicom Specialty Marketing Group
Omnicom
Specialty Marketing Group (OSMG) aligns the growing demand for
highly specialized consumer and retail marketing services with
integrated solution teams consisting of the best talent to address
clients' needs. OSMG provides global services that include:
point-of-sale marketing and merchandise technology, field marketing
and sales support, brand extension and representation; talent
management; Purpose; and consulting and fundraising for non-profit
organizations. Omnicom Specialty Marketing Group is part of the DAS
Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
that includes more than 200 companies in a wide range of marketing
disciplines.
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SOURCE Integrated Merchandising Solutions (IMS)