Reed’s Inc. and Full Sail Brewing Partner to Launch Reed’s Ready-to-Drink Craft Ginger Mules
October 15 2019 - 7:30AM
Reed’s Inc. (Nasdaq: REED), owner of the nation’s leading portfolio
of handcrafted, all-natural beverages and Full Sail Brewing Co.
(“Full Sail”), Oregon’s award-winning craft brewer, today announced
entry into agreements for the development, marketing and
distribution of ready-to-drink Reed’s Craft Ginger Mules, which
come in two flavors: Classic and Zero Sugar. These new products
will deliver to consumers authentic Craft Ginger Mules made with
real, quality ingredients in convenient, take-anywhere cans.
Reed’s Chairman of the Board and Interim Chief
Executive Officer John Bello commented, “This agreement provides
Reed’s with Full Sail’s focused product development, production and
sales and marketing capabilities to drive national success, while
allowing the Reed’s team to remain focused on the expanded
production and distribution of its core non-alcoholic brands. Like
all of Reed’s products, the new canned Reed’s Craft Ginger Classic
Mule and Reed’s Zero Sugar Mule will be made with only real,
quality ingredients including, of course, real ginger.”
Full Sail Chief Executive Officer Cory Comstock
said, “The new Reed’s Craft Ginger Mules will leverage Reed’s brand
recognition along with our brewing capabilities, developing an
authentic Ginger Mule profile.”
Neal Cohane, Reed’s Senior Vice President of
Sales, commented, “Traditionally, to enjoy an excellent Ginger
Mule, one would need to either order at a bar or mix one at home.
Now, with the Reed’s Craft Ginger Mules, a tasty beverage crafted
with real, quality ingredients is as easy as opening a can at home,
at the beach, or at an event.”
About Reed’s, Inc.:
Established in 1989, Reed's is America's
best-selling Ginger Beer brand and has been the leader and
innovator in the Ginger Beer category for decades. Virgil's is
America's best-selling independent, full line of natural craft
sodas. The Reed's Inc. portfolio is sold in over 35,000 retail
doors nationwide. Reed's Ginger Beers are unique due to the
proprietary process of using fresh ginger root combined with a
Jamaican inspired recipe of natural spices and fruit juices. The
Company uses this same handcrafted approach in its award-winning
Virgil's line of great tasting, bold flavored craft sodas.
For more information about Reed’s, please visit
the Company’s website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed’s on Twitter, Instagram, and Facebook
@drinkreeds.
For more information about Virgil’s, please
visit Virgil’s website at: http://www.virgils.com. Follow Virgil’s
on Twitter and Instagram @drinkvirgils and on Facebook
@drinkvirgilssoda.
About Full Sail Brewing
Co.
Perched on a bluff in Hood River, Oregon,
overlooking the mighty Columbia River’s epic wind and kite surfing
and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true
craft-brewing pioneer. Since 1987, Full Sail has been pouring pure
Mt. Hood water, local ingredients and responsible processes into
each and every pint. Full Sail’s brews and sustainable practices
have garnered more than 300 national and international awards,
including more than 200 gold medals and Beverage World’s “Craft
Brewer of the Year” distinction. From Full Sail Amber and Session
Lager to the latest Full Sail Hop-Infused Atomizer, Full Sail
consistently strives to brew complex, balanced and ridiculously
tasty beers. Learn more at www.fullsailbrewing.com, on Instagram
@fullsailbrewing, and on Facebook @FullSailBrewingCo.
Forward-looking
Statements
Statements contained in this press release
regarding matters that are not historical facts are
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. Examples of these
forward-looking statements include statements concerning the
advantages of entering into the manufacturing and distribution and
recipe development agreements with Full Sail. Because such
statements are subject to risks and uncertainties, actual results
may differ materially from those expressed or implied by such
forward-looking statements. Risks are described more fully in
Reed’s filings with the Securities and Exchange Commission,
including the “Risk Factors” section of Reed’s Annual Report on
Form 10-K for the year ended December 31, 2018 and its other
documents subsequently filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements contained
in this press release speak only as of the date on which they were
made. Except to the extent required by law, Reed’s undertakes no
obligation to update such statements to reflect events that occur
or circumstances that exist after the date on which they were
made.
CONTACT:
Investor RelationsScott Van Winkle, ICROr (617)
956-6736Email: ir@reedsinc.comwww.reedsinc.com
Reeds (NASDAQ:REED)
Historical Stock Chart
From Mar 2024 to Apr 2024
Reeds (NASDAQ:REED)
Historical Stock Chart
From Apr 2023 to Apr 2024