ROCKVILLE, Md., March 20, 2019 /PRNewswire/ -- The Comfort hotels
brand, franchised by Choice Hotels International, Inc. (NYSE:
CHH), continues its United States
expansion with seven hotels already opening this year from coast to
coast. These hotels are the latest to showcase the new Comfort
logo, unveiled last May as a capstone to the brand's multi-year
transformation. More than 700 Comfort hotels already feature the
elevated look and feel. In addition, more than 170 hotels have
installed new signs, while over 450 hotels are in the process of
obtaining new signage.
"The renewed Comfort brand appeals to developers and a wide
range of guests across the U.S.," said Anne
Smith, vice president, brand management, design and
compliance, Choice Hotels. "As the transformation moves into the
final phase, the investment is paying off as hotels that completed
their renovations are on average experiencing a significant RevPAR
lift within two quarters after refreshing."
The Comforts that opened this year are:
- Comfort Inn & Suites in Findley
Lake, N.Y.
- Comfort Inn & Suites in Slidell,
La.
- Comfort Inn & Suites in Wildwood,
Fla.
- Comfort Inn & Suites in Michigan
City, Ind.
- Comfort Suites in Burlington,
Wash.
- Comfort Suites in Eufaula,
Ala.
- Comfort Suites in Humble,
Texas
Choice and its franchisees are investing $2.5 billion in the Comfort brand transformation
to deliver a more consistent, up-to-date guest experience. More
than 60 Comfort hotels are expected to open this year in major
markets, such as Brooklyn, N.Y.;
Nashville, Tenn.; Pittsburgh; San
Antonio; and San Diego. In
addition, there are nearly 300 hotels in the pipeline, 80 percent
of which are new construction.
"Cultivating relationships with our franchisees is paramount and
one of our key differentiators at Choice," said Brian Quinn, head of development, new
construction brands, Choice Hotels. "We are deeply thankful for
their collaboration, which has been critical to the success of the
Comfort transformation as evidenced by these key
openings."
For more information on Choice Hotels development opportunities,
visit choicehotelsdevelopment.com/comfort/.
Comfort® Rested. Set. Go.®
The Comfort brand,
franchised by Choice Hotels, has been trusted by travelers and
hotel owners for more than 30 years. With Comfort Inn, Comfort Inn
& Suites and Comfort Suites hotel properties nationwide, the
Comfort brand family is ready to take care of guests everywhere
they need to be. And with hundreds of newly renovated properties,
the Comfort brand is committed to helping guests feel refreshed and
ready to take on the day, whether they are traveling for business
or leisure. Comfort is the largest 100 percent smoke-free hotel
brand in North America with more than 1,800 properties
open and operating. At Comfort hotels, complimentary amenities
include a hot, hearty and healthy breakfast, free Wi-Fi, business
center, and fitness center or swimming pool at most locations.
Rested. Set. Go.® Because behind every great day is a
great night. For more information,
visit www.choicehotels.com/Comfort-Inn,
www.choicehotels.com/Comfort-Suites or https://choicehotelsdevelopment.com/comfort/.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the largest and most successful lodging
franchisors in the world. With more than 7,000 hotels, representing
nearly 570,000 rooms, in over 40 countries and territories as of
December 31, 2018, the Choice® family
of hotel brands provides business and leisure travelers with a
range of high-quality lodging options from limited service to
full-service hotels in the upscale, midscale, extended-stay and
economy segments. The award-winning Choice Privileges® loyalty
program offers members benefits ranging from everyday rewards to
exceptional experiences. For more information, visit
www.choicehotels.com.
Forward-Looking Statement
This communication
includes "forward-looking statements" about future events,
including anticipated development and hotel openings. Such
statements are subject to numerous risks and uncertainties,
including construction delays, availability and cost of financing
and the other "Risk Factors" described in our Annual Report on Form
10-K, any of which could cause actual results to be materially
different from our expectations.
Addendum
This is not an offering. No offer or sale of
a franchise will be made except by a Franchise Disclosure Document
first filed and registered with applicable state authorities. A
copy of the Franchise Disclosure Document can be obtained through
contacting Choice Hotels International at 1 Choice Hotels Circle,
Suite 400, Rockville,
MD 20850, development@choicehotels.com.
© 2019 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.