NEW YORK, Jan. 10, 2019 /PRNewswire/ -- NRF
108th Annual Convention and EXPO -- Consumers have
almost endless choices when looking for a chocolate fix or the
latest fashion. Retailers and consumer packaged goods (CPG)
manufacturers must use all available tools to connect with and
delight customers in the mall and online. Increasingly, these tools
include artificial intelligence (AI) and advanced analytics from
SAS, the leader in analytics, to transform customer, pricing and
supply chain data into better decisions and healthier margins.
At this year's National Retail Federation's Big Show and EXPO,
SAS will showcase its work with leading retail and CPG companies,
including:
- Ascena
Ascena Retail Group Inc. (NASDAQ: ASNA), an
American retailer of women's clothing, is the parent company of Ann
Inc., operator of Ann Taylor, LOFT,
and Lou & Grey stores. Ascena also owns the Maurice's, Justice,
Dressbarn, Lane Bryant and
Catherine's brands. With analytics and merchandising software from
SAS, Ascena manages and analyzes data from all its stores, brands
and channels. This omnichannel analytics approach helps Ascena's
leadership and merchandising team create a localized mix of sizes
for each store, to quickly maximize customer satisfaction and
reduce markdown prices.
- Belk
Founded in 1888, Belk is an American department
store chain with nearly 300 stores in 16 states. SAS analytics and
AI are driving the company's digital transformation and boosting
its omnichannel efforts. With SAS, Belk delivers the right size and
style of merchandise, resulting in improved customer satisfaction
and profitability.
- Hershey Company
The Hershey Company (NYSE: HSY) is
one of the largest chocolate manufacturers in the world. It creates
sweets, mints and snacks, including iconic brands Hershey's
chocolate, Reese's, Hershey's Kisses and Jolly Rancher.
- Office Depot Europe
Boasting a strong brand name and a loyal customer base, Office
Depot Europe operates in 14 European countries across three main
activities and brands: Viking, Contract, and Retail. Under the
prestigious Viking brand, the company is a leading vendor in six
product areas: office supplies, printing and document services,
paper, computers and printers, business services like facility
management, and office furniture. Viking sells directly to more
than 1.2 million small and mid-sized firms in 10 European countries
through online, mail order and call center channels. The main
markets for Viking include Germany, Austria, Switzerland and the United Kingdom. The Contract segment maintains
contracts to supply more than 100,000 large business customers and
corporations in the main markets in the United Kingdom, Benelux/France, Germany, Austria and Switzerland. The Retail segment sells products
under the strong Office Depot brand to more than 600,000 active
customers in more than 100 stores and online.
Ascena and Office Depot Europe discuss Big Ideas powered by
SAS
Ascena Retail and Office Depot Europe will share their
stories during a Big Ideas Session, "How Omnichannel Analytics
Creates Perfect Assortments, Prices and Sizes at Scale," on
Monday, Jan. 14, starting at
2:15 p.m. ET, in EXPO Hall Room 5,
Level 3 of the Javits Center.
Fifteen minutes can transform your organization
Travel
from the supply chain to store shelves on a 15-minute analytics
tour in the SAS booth and hear directly from SAS customers about
the ways analytics drives their business. For example, Tim Carney, Belk Director of Allocation, will
share details about the way his company works with SAS for support
with size and pack optimization, localized assortment planning and
profitability by size. Tours take place Sunday, Monday and Tuesday
at SAS Booth 3637.
See AI in action
Interact with a live computer vision
demonstration using SAS IoT, deep learning and event stream
processing in the SAS Booth. Visitors will see an IoT-enabled
conveyor belt that marries hardware and machine learning to sense
product quality, recognize inventory location and mine product
attributes, all in real time with analytics on the
edge.
"With hundreds of online and offline customer touchpoints,
accurate data management and artificial intelligence is a must-have
for all retailers," said Dan
Mitchell, SAS Global Director of Retail and CPG. "Your
customers are on the move and demand product availability and
timely communications, which is how you maintain trust in your
brand. The only way to keep up with your customer is to apply
analytics in real time to predict future outcomes that enhance that
lifelong relationship."
To learn more about how SAS supports omnichannel retailing,
download The Real-Time Predictive Commerce Playbook for
CMOs, a white paper developed by SAS and Brian Solis from Altimeter Research.
Follow SAS on Twitter at @SASsoftware and @SASRetail.
Follow NRF 2019 news at #SASatNRF.
About SAS
SAS is the leader in analytics. Through innovative software and
services, SAS empowers and inspires customers around the world to
transform data into intelligence. SAS gives you THE POWER TO
KNOW®.
SAS and all other SAS Institute Inc. product or service names
are registered trademarks or trademarks of SAS Institute Inc. in
the USA and other countries. ®
indicates USA registration. Other
brand and product names are trademarks of their respective
companies. Copyright © 2019 SAS Institute Inc. All rights
reserved.
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