NEW YORK and LAS VEGAS,
Jan. 3, 2019 /PRNewswire/ -- The
National Football League today announced they have selected Caesars
Entertainment Corporation (NASDAQ: CZR) as the first-ever Official
Casino Sponsor of the NFL.
Beginning with the upcoming 2019 NFL playoffs, this multi-year
sponsorship is focused on Caesars providing unique experiences for
NFL fans by using its casino properties, celebrity chefs, premier
music artists and a wide range of entertainment elements.
Caesars will have the exclusive right to use NFL trademarks in
the United States and the
United Kingdom to promote Caesars
casino properties and activate at key NFL events including the
Super Bowl and NFL Draft.
"We couldn't be more excited to work with one of the world's
largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL
Partnerships, Sponsorship and Consumer Products. "Combining the NFL
with Caesars' expertise in world class entertainment will provide
our fans unique experiences both here in the United States and abroad."
"All of us at Caesars Entertainment are thrilled to be the
first-ever casino partner of the NFL, the most prominent sports
league in North America," said
Mark Frissora, President and
CEO of Caesars Entertainment. "Combining the league's 180 million
fans with our 55 million Total Rewards loyalty program members will
expose millions of people to the exclusive and exciting year-round
opportunities at our properties."
Seven NFL Clubs have relationships with Caesars Entertainment,
including the Falcons, Ravens, Bears, Colts, Saints, Raiders and
Eagles. These partnerships, along with the new League deal, are for
the Casino category only and do not include sports betting, daily
fantasy or hotels/resorts.
Caesars, alongside other properties on the world-famous Las
Vegas Strip, will host elements of the 2020 Draft in coordination
with the City of Las Vegas to help
create this historic event.
About Caesars Entertainment Corporation
Caesars Entertainment is the world's most diversified
casino-entertainment provider and the most geographically diverse
U.S. casino-entertainment company. Since its beginning in
Reno, Nevada, in 1937, Caesars
Entertainment has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment's resorts
operate primarily under the Caesars®, Harrah's® and Horseshoe®
brand names. Caesars Entertainment's portfolio also includes the
Caesars Entertainment UK family of casinos. Caesars Entertainment
is focused on building loyalty and value with its guests through a
unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. Caesars Entertainment is committed to environmental
sustainability and energy conservation and recognizes the
importance of being a responsible steward of the environment. For
more information, please visit, visit
www.caesars.com/corporate.
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SOURCE Caesars Entertainment