United states

Securities and exchange commission

WashingTON, d.c. 20549

 

Form 10-Q

 

Mark One

 

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
   
  For the quarterly period ended September 30, 2018
   
[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
   
  For the transition period from __________ to __________

 

Commission file number: 0-49638

 

ICTV BRANDS INC.

(Exact name of small business issuer as specified in its charter)

 

Nevada   76-0621102
State or other jurisdiction of
incorporation or organization
  IRS Employer
Identification No.

 

489 Devon Park Drive, Suite 306

Wayne, PA 19087

(Address of principal executive offices)

 

(484) 598-2300

(Issuer’s telephone number)

 

N/A

(Former Name or Former Address, if Changed Since Last Report)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes [X] No [  ]

 

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [  ]

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer [  ]   Accelerated filer [  ]
Non-accelerated filer [  ] (Do not check if a smaller reporting company) Smaller reporting company [X]
Emerging growth company [  ]      

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

 

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes [  ] No [X]

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: As of November 15, 2018, the Issuer had 53,140,700 shares of common stock, par value $0.001 per share, issued and outstanding.

 

Transitional Small Business Disclosure Format (Check one): Yes [  ] No [X]

 

 

 

     
    Page 2 of 51

 

TABLE OF CONTENTS

 

PART I - FINANCIAL INFORMATION  
     
ITEM 1. FINANCIAL STATEMENTS 3
     
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 37
     
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 44
     
ITEM 4. CONTROLS AND PROCEDURES 45
     
PART II - OTHER INFORMATION  
     
ITEM 1. LEGAL PROCEEDINGS 49
     
ITEM 1A. RISK FACTORS 49
     
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS 49
     
ITEM 3. DEFAULTS ON SENIOR SECURITIES 49
     
ITEM 4. MINE SAFETY DISCLOSURES 49
     
ITEM 5. OTHER INFORMATION 49
     
ITEM 6. EXHIBITS 50
     
SIGNATURES 51

 

     
    Page 3 of 51

 

PART I – FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

Condensed Consolidated Balance Sheets as of September 30, 2018 (unaudited) and December 31, 2017 4
   
Condensed Consolidated Statements of Operations and Comprehensive Loss for the three and nine months ended September 30, 2018 and 2017 (unaudited) 5
   
Condensed Consolidated Statement of Shareholders’ Equity for the nine month periods ended September 30, 2018 and 2017 (unaudited) 6-7
   
Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2018 and 2017 (unaudited) 8
   
Notes to the Condensed Consolidated Financial Statements (unaudited) 9 - 36

 

     
    Page 4 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

 

    September 30, 2018     December 31, 2017  
    (Unaudited)        
ASSETS                
CURRENT ASSETS:                
Cash and cash equivalents   $ 582,697     $ 1,258,360  
Accounts receivable, net of allowances for returns and doubtful accounts of $869,162 and $913,303 respectively     2,208,095       3,576,376  
Inventories     5,740,357       5,631,857  
Prepaid expenses and other current assets     649,146       167,914  
Total current assets     9,180,295       10,634,507  
                 
Property and equipment, net     766,566       887,093  
Intangible assets, net     1,723,512       2,248,657  
                 
Total assets   $ 11,670,373     $ 13,770,257  
LIABILITIES AND SHAREHOLDERS’ EQUITY                
CURRENT LIABILITIES:                
Accounts payable and accrued liabilities   $ 5,633,873     $ 5,911,778  
Long-term debt to related party     916,145       722,908  
Notes payable     426,130       -  
Deferred revenue     345,664       403,844  
Deferred consideration due to related party     86,392       241,379  
Other liabilities- net of discount     293,620       369,563  
Total current liabilities     7,701,824       7,649,472  
                 
Long-term debt to related party, net of current portion     373,095       1,074,141  
Notes payable, net of current portion     107,580       -  
Deferred revenue – long term     158,726       194,534  
Deferred consideration - due to related party, net of current portion     1,035,788       970,688  
Other liabilities – long term, net of discount     228,040       371,149  
                 
Total long term liabilities     1,903,229       2,610,512  
                 
COMMITMENTS AND CONTINGENCIES                
                 
SHAREHOLDERS’ EQUITY:                
Preferred stock, $0.001 par value, 20,000,000 shares authorized, of which 210,000 shares designated as Series A, 210,000 and 0 shares issued and outstanding as of September 30, 2018 and December 31, 2017, respectively (Liquidation Preference of $416,632 as of September 30, 2018)     210       -  
Common stock, $0.001 par value, 100,000,000 shares authorized, 53,140,700 and 52,340,700 shares issued and outstanding as of September 30, 2018 and December 31, 2017, respectively     42,930       42,130  
Additional paid-in capital     20,886,637       20,198,137  
Accumulated other comprehensive income     52,548       174,875  
Accumulated deficit     (18,917,005 )     (16,904,869 )
                 
Total shareholders’ equity     2,065,320       3,510,273  
                 
Total liabilities and shareholders’ equity   $ 11,670,373     $ 13,770,257  

 

See accompanying notes to condensed consolidated financial statements

 

     
    Page 5 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF

OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

 

    For the three months ended     For the nine months ended  
    September 30, 2018     September 30, 2017     September 30, 2018     September 30, 2017  
NET SALES   $ 5,483,909     $ 7,559,754     $ 21,466,771     $ 23,156,949  
                                 
COST OF SALES     1,956,153       3,049,989       6,580,809       7,995,170  
                                 
GROSS PROFIT     3,527,756       4,509,765       14,885,962       15,161,779  
                                 
OPERATING EXPENSES:                                
General and administrative     1,680,338       2,488,376       5,945,801       7,643,917  
Selling and marketing     2,916,372       4,102,346       10,263,180       11,346,321  
Total operating expenses     4,596,710       6,590,722       16,208,981       18,990,238  
                                 
OPERATING LOSS     (1,068,954 )     (2,080,957 )     (1,323,019 )     (3,828,459 )
                                 
OTHER INCOME/(EXPENSE), NET                                
Interest expense     (189,413 )     (164,377 )     (513,290 )     (215,147 )
Miscellaneous (expense)/income, net, including gain on settlement of contingent consideration in 2017     (4,326 )     1,970,753       (26,883 )     2,030,727  
                                 
LOSS BEFORE PROVISION FOR INCOME TAX     (1,262,693 )     (274,581 )     (1,863,192 )     (2,012,879 )
                                 
PROVISION FOR INCOME TAXES     30,944       112,277       148,944       182,277  
                                 
NET LOSS   $ (1,293,637 )   $ (386,858 )   $ (2,012,136 )   $ (2,195,156 )
                                 
OTHER COMPREHENSIVE (LOSS)/INCOME:                                
Foreign currency translation adjustment     (21,036 )     112,223       (122,327 )     208,924  
                                 
COMPREHENSIVE LOSS   $ (1,314,673 )   $ (274,635 )   $ (2,134,463 )   $ (1,986,232 )
                                 
NET LOSS PER SHARE                                
BASIC AND DILUTED   $ (0.02 )   $ (0.01 )   $ (0.04 )   $ (0.04 )
                                 
WEIGHTED AVERAGE NUMBER OF COMMON SHARES                                
BASIC AND DILUTED     53,132,004       52,321,826       52,633,008       49,518,478  

 

See accompanying notes to condensed consolidated financial statements

 

     
    Page 6 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2018

(Unaudited)

 

    Preferred Stock     Common Stock     Additional     Accumulated Other              
    $0.001 par value     $0.001 par value     Paid-In     Comprehensive     Accumulated        
    Shares     Amount     Shares     Amount     Capital     Income     Deficit     Totals  
Balance at January 1, 2018     -     $ -       52,340,700     $ 42,130     $ 20,198,137     $ 174,875     $ (16,904,869 )   $ 3,510,273  
                                                                 
Share based compensation     -       -       -       -       30,345       -       -       30,345  
                                                                 
Foreign currency translation adjustment     -       -       -       -       -       83,847       -       83,847  
                                                                 
Net income     -       -       -       -       -       -       70       70  
                                                                 
March 31, 2018     -       -       52,340,700       42,130       20,228,482       258,722       (16,904,799 )     3,624,535  
                                                                 
Share based compensation     -       -       700,000       700       148,645       -       -       149,345  
                                                                 
Issuance of preferred stock     210,000       210       -       -       402,990       -       -       403,200  
                                                                 
Foreign currency translation adjustment     -       -       -       -       -       (185,138 )     -       (185,138 )
                                                                 
Net loss     -       -       -       -       -       -       (718,569 )     (718,569 )
                                                                 
June 30, 2018     210,000       210       53,040,700       42,830       20,780,117       73,584       (17,623,368 )     (3,273,373 )  
                                                                 
Share based compensation     -       -       100,000       100       106,520       -       -       106,620  
                                                                 
Foreign currency translation adjustment     -       -       -       -       -       (21,036 )     -       (21,036 )
                                                                 
Net loss     -       -       -       -       -       -       (1,293,637 )     (1,293,637 )
                                                                 
Balance at September 30, 2018     210,000     $ 210       53,140,700     $ 42,930     $ 20,886,637     $ 52,548     $ (18,917,005 )   $ 2,065,320  

 

See accompanying notes to condensed consolidated financial statements.

 

     
    Page 7 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2017

(Unaudited)

 

    Preferred Stock     Common Stock     Additional     Accumulated Other              
    $0.001 par value     $0.001 par value     Paid-In     Comprehensive     Accumulated        
    Shares     Amount     Shares     Amount     Capital     Income     Deficit     Totals  
Balance at January 1, 2017     -     $ -       28,343,007     $ 18,132     $ 11,546,804     $ -     $ (10,276,478 )   $ 1,288,458  
                                                                 
Share based compensation     -       -       -       -       81,959       -       -       81,959  
                                                                 
Issuance of stock for asset purchase     -       -       2,500,000       2,500       847,500       -       -       850,000  
                                                                 
Issuance of stock, net of offering costs of $17,070     -       -       20,588,243       20,588       6,962,342       -       -       6,982,930  
                                                                 
Issuance of stock for compensation     -       -       600,000       600       335,400       -       -       336,000  
                                                                 
Cashless exercise of options     -       -       22,475       23       (23 )     -       -       -  
                                                                 
Other comprehensive loss     -       -       -       -       -       (5,417 )     -       (5,417 )
                                                                 
Net loss     -       -       -       -       -       -       (367,618 )     (367,618 )
                                                                 
March 31, 2017     -       -       52,053,725       41,843       19,773,982       (5,417 )     (10,644,096 )     9,166,312  
                                                                 
Share based compensation     -       -       -       -       77,099       -       -       77,099  
                                                                 
Exercise of options     -       -       250,000       250       55,309               -       55,559  
                                                                 
Other comprehensive income     -       -       -       -       -       102,118       -       102,118  
                                                                 
Net loss     -       -       -       -       -       -       (1,440,680 )     (1,440,680 )
                                                                 
June 30, 2017     -       -       52,303,725       42,093       19,906,390       96,701       (12,084,776 )     7,960,408  
                                                                 
Share based compensation     -       -       -       -       64,287       -       -       64,287  
                                                                 
Cashless exercise of options     -       -       20,307       20       (20 )     -       -       -  
                                                                 
Other comprehensive income     -       -       -       -       -       112,223       -       112,223  
                                                                 
Net loss     -       -       -       -       -       -       (386,858 )     (386,858 )
                                                                 
September 30, 2017     -     $ -       52,324,032     $ 42,113     $ 19,970,657     $ 208,924     $ (12,471,634 )   $ 7,750,060  

 

See accompanying notes to condensed consolidated financial statements.

 

     
    Page 8 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2018 AND SEPTEMBER 30, 2017

(Unaudited)

 

    September 30, 2018     September 30, 2017  
CASH FLOWS FROM OPERATING ACTIVITIES:                
Net loss   $ (2,012,136 )   $ (2,195,156 )
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:                
Depreciation and amortization     702,236       820,792  
Bad debt expense     923,559       903,710  
Share based compensation    

286,310

      223,345  
Issuance of stock for compensation     -       336,000  
Change in fair value of contingent consideration     -       (48,035 )
Loss on disposal of property and equipment     -       6,197  
Non cash interest expense     76,475       105,459  
Gain on settlement of contingent consideration     -       (1,969,245 )
Change in assets and liabilities                
Accounts receivable     530,634       (4,113,466 )
Inventories     (196,555 )     922,503  
Prepaid expenses and other current assets     (493,843 )     114,171  
Accounts payable and accrued liabilities     (69,192 )     3,025,709  
Deferred revenue     (94,249 )     (178,553 )
Net cash used in operating activities     (346,761 )     (2,046,569 )
                 
CASH FLOWS FROM INVESTING ACTIVITIES:                
Purchase of property and equipment     (56,592 )     (171,196 )
Cash paid for acquisition of PhotoMedex, Inc.     -       (5,000,000 )
Net cash used in investing activities     (56,592 )     (5,171,196 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:                
Payment of DermaWand ® asset purchase agreement     (225,000 )     (150,000 )
Proceeds from issuance of common stock, net of offering costs     -       6,982,930  
Proceeds from exercise of options     -       55,559  
Proceeds from note payable- Amazon     145,000       -  
Proceeds from note payable from related party     100,000       -  
Repayments of note payable to Amazon     (10,008 )        
Repayments of long-term debt to related party     (507,809 )     (87,441 )
Payments of deferred consideration for asset acquisition     (160,414 )     (14,583 )
Proceeds from issuance of preferred stock     403,200       -  
Proceeds from long-term debt to related party     -       2,000,000  
Settlement payment made for PhotoMedex Acquisition     -       (2,000,000 )
Net cash (used in) provided by financing activities     (255,031 )     6,786,465  
                 
Effect of exchange rates on cash and cash equivalents     (17,279 )     1,683  
                 
NET  DECREASE IN CASH AND CASH EQUIVALENTS     (675,663 )     (429,617 )
                 
CASH AND CASH EQUIVALENTS, beginning of the period   1,258,360     1,390,641  
                 
CASH AND CASH EQUIVALENTS, end of the period   $ 582,697     $ 961,024  
                 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:                
Taxes paid   $ -     $ -  
Interest paid   $

394,797

    $ -  
                 
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:                
Cashless exercise of options   $ -     $ 43  
Conversion of accounts payable to note payable   $ 298,716       -  
                 
Acquisition of PhotoMedex on January 23, 2017                
Fair value of assets acquired   $ -     $ 9,198,043  
Fair value of deferred consideration     -       (4,198,043 )
Cash paid for acquisition   $ -     $ 5,000,000  
                 
Asset Acquisition of Ermis Labs on January 23, 2017                
Cost of assets acquired   $ -     $ 1,981,822  
Present value of deferred consideration     -       (1,131,822 )
Issuance of common stock for asset purchase     -       (850,000 )
Cash paid for acquisition   $ -     $ -  
                 
Settlement of contingent consideration to PhotoMedex on July 12, 2017                
Contingent consideration owed to PhotoMedex   $ -     $ 3,579,760  
Other receivables amount forgiven     -       (837,708 )
Payables extinguished     -       1,017,193  
Settlement payment for PhotoMedex acquisition     -       (2,000,000 )
Assignment of deposit amount     -       210,000  
Gain on settlement of contingent consideration   $ -     $ 1,969,245  

 

See accompanying notes to condensed consolidated financial statements.

 

     
    Page 9 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 1 – Organization and Business of the Company and Liquidity

 

Organization and Nature of Operations

 

ICTV Brands Inc. (the “Company”, “we”, or “ICTV”), was organized under the laws of the State of Nevada on September 25, 1998. As of September 30, 2018, we have the following subsidiaries:

 

  Better Blocks International Limited, or (“BBI”), a New Zealand corporation;
     
  ICTV Brands Israel Limited., incorporated under the laws of Israel;
     
  ICTV Brands UK Limited., incorporated under the laws of the United Kingdom;
     
  ICTV Brands HK Limited, a private limited company limited by shares, incorporated under the laws of Hong Kong (ICTV Brands HK Limited was formally known as “Radiancy HK Limited” and was officially renamed to ICTV Brands HK Limited on July 31, 2017); and
     
 

LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil (“LK Technology”).

 

  ICTV Brands Canada, Inc. incorporated under the Canada Business Corporations Act.

 

On January 23, 2017, ICTV Holdings, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“ICTV Holdings”) completed the purchase of substantially all the assets of PhotoMedex, Inc., a Nevada corporation and its wholly-owned subsidiaries, Radiancy, Inc., PhotoTherapeutics Ltd., and Radiancy (Israel) Limited, (collectively, the “PHMD Sellers”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, ICTV Holdings and the PHMD Sellers, as amended by the first amendment thereto dated January 23, 2017.

 

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, ICTV Holdings was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of ICTV Holdings common stock outstanding immediately prior to the effective date was cancelled and extinguished.

 

On January 23, 2017 Ermis Labs, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“Ermis Labs”) completed the purchase of substantially all the assets of Ermis Labs, Inc., a New Jersey corporation (“ELNJ”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, Ermis Labs, ELNJ, and LeoGroup Private Debt Facility, L.P., a significant shareholder (related party), as amended by the first amendment thereto dated January 23, 2017.

 

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, Ermis Labs was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of Ermis Labs common stock outstanding immediately prior to the effective date was cancelled and extinguished.

 

On July 12, 2018, the Company formed a wholly owned Canadian Entity under the Canada Business Corporations Act. ICTV’s Canadian Entity is incorporated under the name of ICTV Brands Canada, Inc.

 

Although our companies are incorporated in New Zealand, Nevada, Israel, United Kingdom, Hong Kong, Canada, and Brazil, our operations are currently run from our Wayne, Pennsylvania office.

 

     
    Page 10 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 1 – Organization and Business of the Company and Liquidity (continued)

 

We develop, market and sell products through a multi-channel distribution strategy, including direct response television, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and our international third-party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including no!no!®, a Thermicon® hair removal device, DermaWand®, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital®, a professional quality skin care line that effects superior hydration, the CoralActives ® brand of acne treatment and skin cleansing products, DermaBrilliance®, a skin care resurfacing device that helps reduce visible signs of aging, and Jidue®, a facial massager device which helps alleviate stress. We acquire the rights to our products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are presently exploring other devices and consumable product lines currently under licensing agreements.

 

The goal of our strategy is to introduce our brands to the market through an omni-channel platform that includes but is not limited to direct to consumer, live home shopping, traditional retail, e-commerce market places, Hong Kong airlines, and international third-party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

 

Liquidity and Going Concern

 

Our condensed consolidated financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. We had a net loss of approximately $2,012,000 for the nine months ended September 30, 2018 and negative cash flows from operating activities of approximately $347,000. In addition, we have an accumulated deficit of approximately $18,917,000 as of September 30, 2018. Additional financing will be required for the Company to successfully implement its long-term growth strategy.

 

To increase profitability throughout the remainder of 2018 and 2019 and to maintain sufficient cash flow and liquidity, we continue to optimize media expenses to increase profitable sales,and have eliminated several positions within the Company throughout the year including our inhouse legal counsel position. We have also combined the marketing department with the operations team to improve internal efficiencies and decrease overhead costs. We continue to analyze our processes to determine where further overhead cost cutbacks can be made, and operations can be streamlined to further reduce expenditures.

 

     
    Page 11 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 1 – Organization and Business of the Company and Liquidity (continued)

 

The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of debt or equity is currently being addressed. The ability to obtain additional financing, the successful development of the Company’s contemplated plan of operations, or its ability to achieve profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these uncertainties.

 

Note 2 - Summary of significant accounting policies

 

Basis of Presentation

 

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2017. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the nine months ended September 30, 2018 are not necessarily indicative of operating results that may be achieved over the course of the full year.

 

Principles of consolidation

 

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Brands UK Limited, ICTV Brands Israel Limited, ICTV Brands HK Limited and LK Technology and ICTV Brands Canada, Inc. from their initial acquisition dates. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). On November 16, 2017, ICTV Holdings and Ermis Labs, Inc. were merged into ICTV Brands, Inc. All significant inter-company transactions and balances have been eliminated in consolidation.

 

Use of estimates

 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, valuation allowance on deferred tax assets, valuation of intangibles, and share based compensation. Actual results could differ from these estimates.

 

     
    Page 12 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Concentration of credit risk

 

Financial instruments, which potentially subject us to concentrations of credit risk, include cash and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on our cash in bank accounts.

 

As of September 30, 2018, 14% of our accounts receivable were due from various individual customers to whom our products had been sold directly via Direct Response Television (“DRTV”). In addition, 53% was due from brick and mortar retailers, 9% was due from e-commerce accounts, 15% was due from live shopping, 5% was due from duty free airline, and 4% was due from miscellaneous customers.

 

Major customers are considered to be those who accounted for more than 10% of net sales. There were no major customers for the three and nine months ended September 30, 2018 and 2017.

 

Fair value of financial instruments

 

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, and notes payable approximate their fair values for these instruments.

 

Cash and cash equivalents

 

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

 

Foreign currency transactions

 

Transactions we entered into in currencies other than our local currency, are recorded in our local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

 

Functional currency translation

 

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary, which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), Israeli Shekel (ILS), and Canadian Dollar (CAD).

 

Assets and liabilities of our foreign subsidiaries are translated based on the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

 

     
    Page 13 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Accounts receivable

 

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $869,000 and $913,000 as of September 30, 2018 and December 31, 2017, respectively. The allowances are calculated based on historical analysis including customer returns and bad debts.

 

In addition to allowances for returns on accounts receivable, an accrual is made for the return of product that have been sold to customers and had cash collections, while the customer still has the right to return the product. In addition, an accrual is made for contract fees deducted by the customer. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $103,000 and $180,000 as of September 30, 2018 and December 31, 2017, respectively.

 

Inventories

 

Inventories consist primarily of finished products held for resale and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $289,000 and $247,000 as of September 30, 2018 and December 31, 2017, respectively. Included in inventory at September 30, 2018 and December 31, 2017 is approximately $55,000 and $51,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product, as well as consigned products that are held at retailer distributors for sale.

 

Property and equipment

 

Property and equipment are carried at cost and depreciation and amortization is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years for computer hardware and software and furniture and fixtures. Depreciation and amortization is computed using the straight-line method. Leasehold improvements are depreciated over the lesser of the estimated useful life and lease term. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation and amortization expense amounted to approximately $59,000 and $177,000 and $51,000 and $129,000 for the three and nine months ended September 30, 2018 and 2017, respectively.

 

Property and equipment consisted of the following at:

 

    September 30, 2018     December 31, 2017  
Computer hardware and software   $ 209,509     $ 154,061  
Furniture and equipment     908,701       907,586  
Leasehold improvements     55,840       55,840  
      1,174,050       1,117,487  
Accumulated depreciation and amortization     (407,484 )     (230,394 )
Property and equipment, net   $ 766,566     $ 887,093  

 

     
    Page 14 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Intangible assets

 

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $175,000 and $525,000 and $251,000 and $692,000 for the three and nine months ended September 30, 2018 and 2017, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

 

Impairment of long-lived assets

 

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and nine months ended September 30, 2018 and 2017.

 

Revenue recognition

 

On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers, which outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition guidance. The updated guidance, and subsequent clarifications, collectively referred to as ASC 606, require an entity to recognize revenue when it transfers control of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

 

There was no significant impact to the statement of operations and comprehensive loss as the Company’s existing revenue policies are in line with ASC 606.

 

We recognize revenue when control of the promised goods or services is transferred to its customers in an amount that reflects the consideration expected to be entitled to in exchange for those goods or services. Our products are sold direct to consumers through direct response television, live home shopping, and e-commerce market places, as well as to retailers. We distribute product to international third-party distributors who purchase the products at wholesale pricing and sell it at an agreed upon price stipulated in the contracts. We also sell product to consumers through consignment arrangements with certain airlines and retailers in Hong Kong who sell products to consumers through in-flight magazines, duty-free carts, or sales counters.

 

We recognize revenue when performance obligations identified under the terms of the contracts with its customers are satisfied, which generally occurs upon transfer of control in accordance with the contractual terms and conditions of the sale. The majority of our revenue is recognized when product is shipped to the customer. Revenue is measured as the amount of consideration we receive upon shipment. Variable consideration includes various fees charged to us for cooperative advertising, marketing development, chargebacks, other fees and returns. The Company separately offers extended warranties that are separate performance obligations for which the associated revenue is recognized over-time based on the extended warranty period. The revenue recognition for each of our segments are described below.

 

     
    Page 15 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Direct to consumer

 

Our direct to consumer segment includes sales of product directly to end users via infomercials produced by ICTV classified as Direct Response Television (“DRTV”). Revenue is recognized at the point of sale time which is upon shipment to the customer. Also included are products sold to live home shopping networks. Products sold to live home shopping networks are recognized at a point in time which is upon shipment to the live home shopping network, often with the right to return unsold products. Revenue related to our DermaVital® continuity program is recognized monthly upon shipment to customers.

 

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until the control of goods has transferred to the customer which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product.

 

Retail

 

We generate revenue from products sold to retailers and are payable upon satisfaction of the performance obligation. Revenue is recognized at a point in time. Certain retailers have the right to return unsold products. We generally extend credit terms to our retail customers based on their creditworthiness. Revenue is recorded at the time of shipment.

 

International third-party distributors

 

We generate revenue through the sale of products to international third-party distributors who in-turn sell the products to the consumer. Revenue related to international wholesale and third-party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Revenue is recognized at a point in time when product is shipped to the customer. International third-party distributors are required to pay a deposit before shipment. As of September 30, 2018, and December 31, 2017, we recorded deposits for international third-party distributors of approximately $202,000 and $404,000, respectively, in deferred revenue, current portion.

 

Airlines and Hong Kong Retail

 

We sell products to consumers through consignment arrangements with certain airlines and retailers in Hong Kong to sell products to consumers through in-flight magazines, duty-free carts, or in-store counters. We control the goods shipped to the consignees until control of the goods has transferred to the customer. Control is considered transferred to a customer upon payment for goods of which we set the price for this activity. We act as the consignor and the principal, and accordingly, we record consignment sales on a gross basis, once the transfer of control of goods has been passed to the customer. Goods on consignment remain in our inventory until the product has been sold and control of the goods has transferred.

 

Warranty

 

We sell warranties on our products for various terms. Customers are offered the option to purchase an extended warranty separate from the product sale for 1 to 5 years. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets.

 

     
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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Variable consideration

 

The amount of consideration we receive, and revenues recognized across our multi sales channels varies with changes in sales returns and other accommodations and incentives we offer to our customers. When we give our customers the right to return products or provide other accommodations such as chargebacks, promotional discounts, and rebates, we estimate the expected returns and claims based on historical rates as well as events and circumstances that indicate changes to historical rates of product returns and claims. We adjust our estimates of revenue at the earlier of when the most likely amount of consideration we expect to receive changes or when the amount of consideration becomes fixed.

 

Judgments

 

We have a return policy whereby the customer can return any product received within 30 days or 60 days of receipt for a full refund. We accrue a reserve for product returns with respect to sales of product when a right of return exists. We accrue a reserve for product returns and customer refunds at the time of sale based on our historical experience. We also accrue for contract fees based on historical experience of our retail customers, as well as expected fees as documented in our retail contracts. The provision for estimated returns as of September 30, 2018 and December 31, 2017 was approximately $605,000 and $747,000, respectively, and has been included in the allowance for returns and doubtful accounts in the accompanying condensed consolidated balance sheets. The reserve for customer refunds and contract fees payable was approximately $103,000 at September 30, 2018 and $180,000 at December 31, 2017 and has been included in accounts payable and accrued liabilities in the accompanying condensed consolidated balance sheets. The amount of goods to be returned to inventory was determined to be immaterial.

 

For the three and nine months ended September 30, 2018 and 2017, we recorded sales returns of approximately $692,000 and $3,063,000 and $1,225,000 and $4,530,000 respectively, as a reduction of net sales.

 

Sales taxes

 

Sales and similar taxes that are imposed on our sales and collected from customers are excluded from net sales.

 

 

Shipping and handling costs

 

Costs for shipping and handling costs, including those activities that occur subsequent to transfer of control to the customer, are recorded as cost of sales and expensed as incurred. We accrue costs for shipping and handling activities that occur after control of the promised goods has transferred to the customer. Revenue from shipping and handling charges was approximately $203,000 and $810,000 and $427,000 and $1,550,000 for the three and nine months ended September 30, 2018 and 2017, respectively.

 

     
    Page 17 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Remaining Performance Obligations

 

As part of our adoption of the new revenue standard, we have elected to use a practical expedient to exclude disclosure of transaction prices allocated to remaining performance obligations, and when we expect to recognize such revenue, for all periods prior to the date of initial application of the standard.

 

As of September 30, 2018, approximately $302,000 is expected to be recognized from remaining performance obligations for warranty revenue. We expect to recognize revenue for these remaining performance obligations during the next five years approximately as follows:

 

    Remaining Three Months 2018     2019     2020     2021     2022     2023  
                                                 
Estimated Deferred Warranty Revenue from remaining   $ 44,000     $ 126,000     $ 69,000     $ 42,000     $ 19,000     $ 2,000  

 

 

Disaggregation of revenue

 

The following table shows the Company’s revenues disaggregated by reportable segment:

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2018     2017     2018     2017  
Direct to Consumer   $

4,233,444

    $

5,401,048

    $

13,155,589

    $ 17,719,533  
International Third-Party Distributors     334,856      

380,755

      1,807,245       1,842,373  
Retail    

438,951

      1,377,613       4,864,526       2,226,044  
Airlines/Hong Kong Retail     476,658       400,338       1,639,411       1,368,999  
    $ 5,483,909     $ 7,559,754     $ 21,466,771     $ 23,156,949  

 

The following table provides information about contract assets which includes accounts receivable, and contract liabilities which includes deferred revenue and accrued returns and contract fees payable from contracts with customers:

 

    September 30, 2018     December 31, 2017  
Accounts receivable, net of allowance for returns of $604,664 and $747,269, respectively, and doubtful accounts of $264,498 and $166,034, respectively   $ 2,208,095     $ 3,576,376  
Total contract assets   $ 2,208,095     $ 3,576,376  
                 
Deferred revenue   $ 504,390     $ 598,378  
Accrued returns and contract fees payable     102,980       179,922  
Total contract liabilities   $ 607,370     $ 778,300  

 

     
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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Research and Development

 

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, and certifications for international regulations and standards. Research and development costs approximated $57,000 and $134,000 and $146,000 and $210,000 for the three and nine months ended September 30, 2018 and 2017, respectively.

 

Advertising

 

Advertising costs, consisting of media, internet marketing and production costs, are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Production costs associated with the creation of new and updated infomercials and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,414,000 and $5,212,000 and $2,000,000 and $5,578,000 in media costs for airing of television and print advertising, $727,000 and $2,617,000 and $1,243,000 and $3,332,000 in internet marketing costs, and $31,000 and $114,000 and $113,000 and $260,000 in productions costs for the three and nine months ended September 30, 2018 and 2017, respectively.

 

Income taxes

 

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax basis of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.

 

In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realized value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

 

     
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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Stock options

 

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of September 30, 2018, 50,000 options are outstanding under the Plan.

 

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. In December 2017, the 2011 Plan was amended to increase the number of stock options that may be awarded to not exceed a total of 8,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of September 30, 2018, 3,888,335 options are outstanding under the 2011 Plan.

 

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

 

We use ASC Topic 718, “Share-Based Payments”, to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards using the Black-Scholes valuation model.

 

In May 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2017-09, which clarifies when changes to the terms or conditions of a share-based payment award must be accounted for as modifications. ASU 2017-09 will reduce diversity in practice and result in fewer changes to the terms of an award being accounted for as modifications. Under ASU 2017-09, an entity will not apply modification accounting to a share-based payment award if the award’s fair value, vesting conditions and classification as an equity or liability instrument are the same immediately before and after the change. ASU 2017-09 will be applied prospectively to awards modified on or after the adoption date. The guidance is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. On January 1, 2018, we adopted the provisions of ASU 2017-09 prospectively which did not have a material impact on our condensed consolidated financial statements.

 

     
    Page 20 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the nine months ended September 30, 2018 and 2017:

 

    Number of Shares     Weighted Average  
    Employee     Non-Employee     Totals     Exercise Price  
Balance, January 1, 2018     3,993,335           -       3,993,335     $ 0.27  
Granted during the year     1,555,000       -       1,555,000       0.26  
Exercised during the year     -       -       -       -  
Cancelled during the year     (700,000 )     -       (700,000 )     0.33  
Forfeited during the year     (910,000 )     -       (910,000 )     0.36  
                                 
Balance, September 30, 2018     3,938,335       -       3,938,335     $ 0.21  

 

    Number of Shares     Weighted
Average
 
    Employee     Non- Employee     Totals     Exercise Price  
Balance, January 1, 2017     3,680,002       -       3,680,002     $ 0.24  
Granted during the year     280,000       -       280,000       0.49  
Exercised during the year     (136,667 )     -       (136,667 )     0.15  
Forfeited during the year     (93,333 )     -       (93,333 )     0.32  
                                 
Balance, September 30, 2017     3,730,002       -       3,730,002     $ 0.26  

 

Of the stock options outstanding as of September 30, 2018 under the Stock Option Plans, 3,433,335 options are currently vested and exercisable. The weighted average exercise price of these options was $0.23. These options expire through January 2028.

 

The aggregate intrinsic value for options outstanding and exercisable at September 30, 2018 and 2017 was approximately $0 and $618,000, respectively. The aggregate intrinsic value for stock options exercised during the nine months ended September 30, 2017 was approximately $49,000.

 

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.33 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their unvested options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a fair value of $0.10 per share based on the closing of the Company’s common stock on the date of issuance, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a fair value of $0.10 per share based on the closing of the Company’s common stock on the date of issuance, also as a share bonus, in consideration for performance during the second quarter of 2018, which was immediately vested. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

 

     
    Page 21 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” which requires the measurement and recognition of compensation expense for all share-based payment awards either modified or granted to employees and directors based upon estimated fair values. The 600,000 options forfeited were not vested at the time of forfeiture and therefore resulted in a reversal of previously recognized compensation expense in the amount of approximately $12,000. The result of the modification of issuing 400,000 shares of fully-vested common stock in replacement of 450,000 options surrendered, as noted above, was to immediately recognize the fair value of the original options granted totaling approximately $124,000 and the incremental change in fair value of the replacement awards, which was de minimis to share based compensation expense.

 

On November 30, 2017, Philip Solomon was granted 250,000 stock options. On July 9, 2018, the Board of Directors authorized the issuance of common stock to Phillip Solomon for the replacement of 250,000 surrendered stock options. Mr. Solomon surrendered these options in consideration of fully-vested 100,000 shares of the Company’s Common Stock. The fair value of the shares was the closing price of the Company’s common stock on July 9, 2018, which was $0.10.

 

The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” which requires the measurement and recognition of compensation expense for all share-based payment awards either modified or granted to employees and directors based upon estimated fair values. The result of the modification of issuing 100,000 shares of common stock in replacement of 250,000 options surrendered, as noted above, was to immediately recognize the fair value of the original options granted totaling approximately $76,000 to share based compensation expense, and there was no incremental increase in fair value of the replacement awards.

 

For the three and nine months ended September 30, 2018 and 2017, we recorded approximately $98,000 and $268,000, and $59,000 and $205,000, respectively, in stock compensation expense under the Stock Option Plans. At September 30, 2018, there was approximately $7,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

 

The following weighted average assumptions are used in the Black-Scholes option pricing model for the nine months ended September 30, 2018 and 2017 to value the stock options granted during the period:

 

2018   2017
Risk-free interest rate     2.84 %   Risk-free interest rate     2.17 %
Expected dividend yield     0 %   Expected dividend yield     0 %
Expected life     6 years     Expected life     6 years  
Expected volatility     142.79 %   Expected volatility     145 %
Weighted average grant date fair value   $ 0.26     Weighted average grant date fair value   $ 0.46  
Forfeiture rate     0 %   Forfeiture rate     5 %

 

     
    Page 22 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

The following is a summary of stock options outstanding outside of the Stock Option Plans for the nine months ended September 30, 2018 and 2017:

 

    Number of Shares      
    Employee     Non - Employee     Totals    

Weighted Average

Exercise Price

 
                         
Balance, January 1, 2018     333,333       1,476,667       1,810,000     $ 0.31  
Granted during the year     -       400,000       400,000       0.11  
Exercised during the year     -       -       -       -  
Expired during the period     -       -       -       -  
Balance, September 30, 2018     333,333       1,876,667       2,210,000     $ 0.26  

 

    Number of Shares      
    Employee     Non - Employee     Totals    

Weighted Average

Exercise Price

 
                         
Balance, January 1, 2017     516,667       1,676,667       2,193,334     $ 0.35  
Granted during the year     -       -       -       -  
Exercised during the year     (183,334 )     -       (183,334 )     0.27  
Expired during the period     -       (200,000 )     (200,000 )     0.80  
Balance, September 30, 2017     333,333       1,476,667       1,810,000     $ 0.31  

 

Of the stock options currently outstanding outside of the Stock Option Plans at September 30, 2018, 1,935,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.30. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2018 and 2017 was approximately $0 and $411,000, respectively. There were no options exercised during the nine months ended September 30, 2018. The aggregate intrinsic value for stock options exercised during the nine months ended September 30, 2017 was approximately $40,000.

 

For the three and nine months ended September 30, 2018 and 2017, we recorded approximately $9,000 and $18,000, and $5,000 and $18,000, respectively in stock compensation expense related to stock options outside of the Stock Option Plans. At September 30, 2018, there is approximately, $9,000 of remaining unrecognized compensation cost that will be recognized over the remaining service period of 3 years. Change in the fair value of the options issued to non-employees, as of September 30, 2018 was de minimis.

 

The following weighted average assumptions are used in the Black-Scholes option pricing model for the nine months ended September 30, 2018 and 2017 to value the stock options granted during the period:

 

2018
Risk-free interest rate     2.77 %
Expected dividend yield     0.00 %
Expected life     3 years  
Expected volatility     143.03 %
Weighted average grant date fair value   $ 0.11  

 

There were no options granted for the nine months ended September 30, 2017.

 

     
    Page 23 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

The following is a summary of all stock options outstanding and nonvested for the nine months ended September 30, 2018:

 

                      Weighted Average  
    Employee     Non-
Employee
    Totals     Exercise
Price
 
                         
Balance, January 1, 2018     476,667       -       476,667     $ 0.42  
Granted during the period     1,555,000       400,000       1,955,000       0.23  
Vested during the period     (10,000 )     (125,000 )     (135,000 )     0.11  
Cancelled during the period     (700,000 )     -       (700,000 )     0.33  
Forfeited during the period     (816,667 )     -       (816,667 )     0.36  
              -                  
Balance, September 30, 2018     5 05,000       275,000       7 80,000     $ 0.14  

 

Recently Issued Accounting Pronouncements

 

In August 2018, the Financial Accounting Standards Board (“FASB”), issued Accounting Standards Update (“ASU”), 2018-13 that eliminates certain disclosure requirements for fair value measurements for all entities, requires public entities to disclose certain new information and modifies some disclosure requirements. The FASB developed the amendments to Accounting Standards Codification (“ASC”) 820 as part of its broader disclosure framework project, which aims to improve the effectiveness of disclosures in the notes to financial statements by focusing on requirements that clearly communicate the most important information to users of the financial statements. The new guidance is effective for all entities for fiscal years beginning after December 15, 2019 and for interim periods within those fiscal years. An entity is permitted to early adopt either the entire standard or only the provisions that eliminate or modify requirements. We are currently evaluating the effect of this guidance on our disclosure.

 

In June 2018, the FASB issued ASU 2018-07 Compensation – Stock Compensation (Topic 718), Improvements to Nonemployee Share-Based Payment Accounting. This ASU is intended to simplify aspects of share-based compensation issued to non-employees by making the guidance consistent with the accounting for employee share-based compensation. It is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2018. We are currently in the process of evaluating the impact of the adoption of ASU 2018-07 on its condensed consolidated financial statements.

 

In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires measurement and recognition of expected credit losses for financial assets held. The ASU is effective for interim and annual periods beginning December 15, 2019 and early adoption is permitted. Entities are required to adopt ASU 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements.

 

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which requires lessees to recognize on the balance sheet assets and liabilities for leases with lease terms of more than 12 months. Consistent with current GAAP, the recognition, measurement, and presentation of expenses and cash flows arising from a lease by a lessee will depend primarily on its classification as a finance or operating lease. However, unlike current GAAP-which requires only capital leases to be recognized on the balance sheet-the new ASU will require both types of leases to be recognized on the balance sheet. The ASU will take effect for public companies for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2018. This ASU can be applied at the beginning of the earliest period presented using the modified retrospective approach, which includes certain practical expedients that an entity may elect to apply, including an election to use certain transition relief.

 

In July 2018, the FASB issued ASU No. 2018-10, Codification Improvements to Topic 842, Leases and ASU No. 2018-11, Leases (Topic 842 ): Targeted Improvements, which make improvements to Accounting Standards Codification (“ASC”) 842 and allow entities to not restate comparative periods in transition to ASC 842 and instead report the comparative periods under ASC 840. The Company plans to adopt this standard using the modified retrospective approach in the first quarter of fiscal 2019, coinciding with the standard’s effective date. While the Company is still evaluating this ASU and related updates, the Company has determined that the primary impact will be to recognize on the balance sheet material right-of-use assets and material lease obligations for all leases with lease terms greater than 12 months.

 

     
    Page 24 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 2 - Summary of significant accounting policies (continued)

 

Reclassifications

 

Certain prior period amounts have been reclassified for consistency with the current period presentation of Retail as a reportable segment, as well as the amortization and depreciation being combined on the Statement of Cash Flows for 2017. These reclassifications had no effect on the reported results of operations.

 

Note 3 - Business and Asset Acquisitions

 

PhotoMedex Acquisition

 

As described in Note 1, the PhotoMedex Purchase Agreement was entered into on October 4, 2016 and was completed on January 23, 2017. The total purchase price was $9,500,000.

 

The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the PHMD Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the PHMD Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90 th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below. On October 4, 2016, as required by the PhotoMedex Purchase Agreement, we delivered to PhotoMedex a letter of credit from LeoGroup Private Debt Facility L.P. (a significant shareholder), a private equity fund that secured our obligation to make the $2,000,000 payment referred to in clause (ii) above. The letter of credit was valid until the earlier of; (1) full payment on demand and presentation on or before January 23, 2017, or (2) 180 days from the date of letter of credit. The Company paid $250,000 of the purchase price payable per clause (ii) above in March 2017 and the balance of $1,750,000 was paid on April 22, 2017.

 

Under the PhotoMedex Purchase Agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totals $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales. The fair value of the contingent consideration was determined using the present value of expected payments as of the date of acquisition and totaled $4,198,043 using the assumption of a 9.7% discount rate over 18 months. On July 12, 2017, the Company entered into a Termination and Release Agreement with the PHMD, whereby afterward no further obligation remained.

 

     
    Page 25 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 3 - Business and Asset Acquisitions (continued)

 

In connection with the PhotoMedex Purchase Agreement, on October 4, 2016, ICTV Holdings entered into a transition services agreement with the PHMD Sellers (the “Transition Services Agreement”), pursuant to which PHMD Sellers had agreed to make available to ICTV Holdings certain services on a transitional basis and allow ICTV Holdings to occupy and use a portion of the PHMD Sellers’ premises and warehouses, in exchange for which ICTV Holdings was to (i) pay to the PHMD Sellers the documented costs and expenses incurred by them in connection with the provision of those services; (ii) pay to the PHMD Sellers the documented lease costs including monthly rental and any utility charges incurred under the applicable leases; (iii) reimburse the PHMD Sellers for the documented costs and expenses incurred by them for the continued storage of inventory and raw materials at warehouse locations, and for services for fulfilling and shipping orders for such inventory; and (iv) reimburse the PHMD Sellers for the payroll, employment-related taxes, benefit costs and out of pocket expenses paid to or on behalf of employees. As of July 12, 2017, pursuant to the terms of the Transition Services Agreement and the Release Agreement, ICTV Holdings has no further obligations under the Transition Services Agreement.

 

Pursuant to the Release Agreement, as of July 12, 2017, the contingent consideration balance to PhotoMedex totaling $3,579,760 was extinguished. Therefore, the balance at both September 30, 2018 and December 31, 2017 was zero.

 

The following unaudited condensed pro forma financial information for the nine months ended September 30, 2018 and 2017 represent the combined results of the Company’s operations as if the PhotoMedex Acquisition had occurred on January 1, 2017. Excluded from the pro forma net loss and net loss per share amounts for the nine months ended September 30, 2017 are one-time acquisition costs of $49,312 attributable to the PhotoMedex Acquisition, and the one time settlement gain of $1,969,245. These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

 

    For the three months ended September 30,     For the nine months ended September 30,  
    2018     2017     2018     2017  
Net sales   $ 5,483,909     $ 7,559,754     $ 21,466,771     $ 26,695,949  
Net loss   $ (1,293,637 )   $ (2,356,103 )   $ (2,012,136 )   $ (3,858,089 )
Net loss per share – basic and diluted   $ (0.02 )   $ (0.05 )   $ (0.04 )   $ (0.08 )
Weighted average number of common shares basic and diluted     53,132,004       52,321,826       52,633,008       49,518,478  

 

The results of operations for the PhotoMedex acquisition have been included in the consolidated financial statements from January 23, 2017, the effective date of the acquisition.

 

Ermis Labs Asset Purchase

 

As described in Note 1, the Ermis Labs asset purchase was entered into on October 4, 2016 and was completed on January 23, 2017. Pursuant to the agreement, the aggregate purchase price was to be paid as follows: (i) the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, which had a fair value on the date of acquisition of $850,000 and (ii) $1,750,000 payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

 

     
    Page 26 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 3 - Business and Asset Acquisitions (continued)

 

Under the Ermis purchase agreement, we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Asset Acquisition, commencing with net cash actually received by us or our affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017. The present value of the deferred consideration of $1,750,000 was $1,131,822, based on the assumption of a discount rate of 10.7% over ten years. All of the assets acquired from Ermis Labs were determined to be impaired and written off at December 31, 2017.

 

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the nine months ended September 30, 2018:

 

Balance at December 31, 2017   $ 1,212,067  
Consideration payments     (160,414 )
Accretion of interest     70,527  
Balance at September 30, 2018-related party   $ 1,122,180  
         
Current portion   $ 86,392  
Non-current portion     1,035,788  
    $ 1,122,180  

 

For the nine months ended September 30, 2018, consideration payments represented the remaining minimum royalty for the calendar year ended December 31, 2017. We did not incur any royalties for sales of products for both the nine months ended September 30, 2018 and 2017. Interest expense was approximately $23,500 and $71,000 for the three and nine months ended September 30, 2018, respectively, and approximately $23,700 and $69,300 for the three months and nine months ended September 30, 2017, respectively

 

Note 4 - Fair Value Measurements

 

We evaluate assets and liabilities subject to fair value measurements on a recurring and non-recurring basis to determine the appropriate level to classify them for each reporting period. This determination requires significant judgments to be made by the Company. The following table sets forth our liabilities that were measured at fair value as of September 30, 2018, by level within the fair value hierarchy:

 

    Amounts at     Fair Value Measurement  
    Fair Value     Level 1     Level 2     Level 3  
Note Payable to AOR   $ 298,719       -       -     $ 298,719  
Total liabilities measured at fair value   $ 298,719       -       -     $ 298,719  

 

The note payable due to AOR, LLC is a Level 3 fair value measurement. The fair value of our liability was determined based on unobservable inputs that are not corroborated by market date, if available, when determining fair value.

 

The initial fair value of the note was determined to approximate its carry value. The change in fair value for the period ending September 30, 2018 was de minimis.

 

     
    Page 27 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 4 - Fair Value Measurements (continued)

 

There is no active market for the debt and the value was based on the payment terms in addition to other facts and circumstances. The fair value of the convertible note was based on a probability-adjusted model, which entailed management estimating the probability of (i) exercising the early payment option and (ii) paying off the note according to the original terms. Factors affecting this estimate included the Company’s current financial position, financing plans, and operating objectives.

 

The Company has evaluated the estimated fair value of financial instruments using available market information and management’s estimates. The use of different market assumptions and/or estimation methodologies could have a significant effect on the estimated fair value amounts. The Company bases its estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances. Actual results may differ from management’s estimates if these results differ from historical experience or other assumptions do not prove to be substantially accurate, even if such assumptions are reasonable when made.

 

Note 5 - Commitments and contingencies

 

We entered a lease from March 2017 through February 2022 related to the office space in Wayne, Pennsylvania. In August 2017, we entered an amendment to expand our space, which increased the monthly base payments. Effective August 1, 2018, we terminated after one year the amendment for the additional space and reduced our payments to approximately $9,000 per month. Beginning January 1, 2018, we signed a new lease for our UK office effective through February 2022. The total monthly cost for our UK office is approximately $2,900. In March 2017, our Hong Kong office entered into a lease expiring in March 2018, which was then renewed until February 2022 for our current office space, costing approximately $1,900 a month. Our Israel office lease is for a one-year term ending in April 2018, which was then renewed until April, 2019 for approximately $1,900 a month. Rent expense incurred during the three and nine months ended September 30, 2018 and 2017 totaled approximately $51,000 and $179,000 and $83,000 and $224,000 respectively.

 

     
    Page 28 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 5 - Commitments and contingencies (continued)

 

The schedule below details the future financial obligations under the active leases:

 

    Remaining                                
    Three                                
    Months                             Total  
    2018     2019     2020     2021     2022     Obligation  
                                     
Wayne - Corporate HQ   $ 29,470     $ 119,015     $ 120,309     $ 121,633     $ 20,309     $ 410,736  
                                                 
Israel Office     5,700       7,600       -       -       -       13,300  
                                                 
UK Office     8,666       34,663       34,663       34,663       5,777       118,432  
                                                 
Hong Kong Office     5,569       22,275       22,275       22,275       3,713       76,107  
                                                 
Total Lease Obligations   $ 49,405     $ 183,553     $ 177,247     $ 178,571     $ 29,799     $ 618,575  

 

Legal Matters

 

By letter dated March 23, 2018, the Company’s Board of Directors notified Richard Ransom, President of the Company, that his employment would be terminated for cause in 30 days unless Mr. Ransom cured the causes for termination, as presented in the letter, within such 30-day period.

 

On April 12, 2018, Mr. Ransom filed a Complaint in the Court of Common Pleas of Philadelphia County, Pennsylvania (the “Court”), naming as defendants the Company and our CEO, Kelvin Claney.  On May 3, 2018, the Company filed its Preliminary Objections to the Complaint with the Court. On May 22, 2018, Mr. Ransom withdrew the Complaint and filed an Amended Complaint. On or about June 11, 2018, the Company filed its Preliminary Objections to the Amended Complaint. Thereafter, the Court denied the Company’s Preliminary Objections.    The Amended Complaint alleges that on March 20, 2018, Mr. Ransom was terminated without cause, pursuant to the terms of Mr. Ransom’s employment agreement, as a result of certain changes to the Company’s organizational chart and management duties instituted by the Company’s Chief Executive Officer, Kelvin Claney.  The Amended Complaint seeks to recover Mr. Ransom’s severance compensation for a termination without cause, consisting of approximately $626,000 of base salary thorough the remaining term of his employment agreement; benefits and any performance bonus prorated through the date of termination; immediate vesting of 150,000 stock options; and 1,000,000 shares of the Company’s common stock.  The Amended Complaint also alleges that the Company and Mr. Claney defamed Mr. Ransom and seeks damages in an unspecified amount in excess of $50,000.  On October 29, 2018, the Company filed its Answer to the Amended Complaint denying the allegations therein and made certain Counterclaims against Mr. Ransom.  The Counterclaims allege that Mr. Ransom was terminated for Cause and seeks a Declaratory Judgment requesting same.  The Counterclaims also allege that Mr. Ransom breached his fiduciary duty to the Company and misappropriated and/or converted assets of the Company for his own personal benefit.  As a result, the Company seeks damages from Mr. Ransom in an unspecified amount in excess of $50,000. 

 

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Other than the legal proceeding described above, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition, operating results or cash flows .

 

     
    Page 29 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 5 - Commitments and contingencies (continued)

 

Other matters

 

Product Liability Insurance

 

For certain products, we were (and are) listed as an additional insured party under the product manufacturer’s insurance policy. We purchase our own liability insurance which will expire May 20, 2019. At present, management is not aware of any claims against us for any products sold.

 

Note 6 – Intangible Assets

 

Intangible assets as of September 30, 2018 and December 31, 2017 consists of the following:

 

    Useful Life    

Gross

Carrying

Cost

    Accumulated Amortization    

Impairment

Loss

   

Net Book

Value

 
                               
September 30, 2018                                      
DermaWand® Purchase   5 years     $ 1,163,816     $ (800,725 )   $ -     $ 363,091  
PhotoMedex Patented/Unpatented Technology   5 years       940,628       (313,540 )     -       627,088  
PhotoMedex Trademarks   5 years       1,100,000       (366,667 )     -       733,333  
Total         $ 3,204,444     $ (1,480,932 )   $ -     $ 1,723,512  

 

    Useful Life     Gross Carrying Cost     Accumulated Amortization     Impairment Loss     Net Book Value  
                               
December 31, 2017                                      
Ermis Labs Formulations/
Trademarks
  5 years     $ 1,512,443     $ (277,281 )   $ (1,235,162 )   $ -  
DermaWand® Purchase   5 years       1,163,816       (581,673 )     -       582,143  
PhotoMedex Patented/Unpatented Technology   5 years       940,628       (172,447 )     -       768,181  
PhotoMedex Trademarks   5 years       1,100,000       (201,667 )     -       893,333  
Total         $ 4,716,887     $ (1,233,068 )   $ (1,235,162 )   $ 2,248,657  

 

Amortization expense was approximately $175,000 and $525,000 and $251,000 and $692,000 for the three and nine months ended September 30, 2018 and 2017, respectively, of which approximately $73,000 and $219,000 of amortization expense is included in cost of sales for the three and nine months ended September 30, 2018 and $73,000 and $218,000 for the three and nine months ended September 30, 2017, and approximately $102,000 and $306,000 is included in general and administrative expenses for the three and nine months ended September 30, 2018, and $178,000 and $474,000 is included in general and administrative expenses for the three and nine months ended September 30, 2017, respectively. Management evaluates the intangible assets for impairment when there is a triggering event.

 

     
    Page 30 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 6 – Intangible Assets (continued)

 

The following table outlines the estimated future amortization expense related to the intangible assets held as of September 30, 2018:

 

2018 (remaining three months)   $ 175,000  
2019     699,000  
2020     408,000  
2021     408,000  
2022     34,000  
Total   $ 1,724,000  

 

Note 7 – DermaWand® Purchase Agreement

 

On January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand® patent and all related trademarks and intellectual property for the sum of $1,200,000 to be paid out as follows: $300,000 per year for calendar years 2016 through 2019, payable in uniform quarterly installments on or before the last day of each calendar quarter. As a result, effective January 1, 2016, we are no longer obligated to make royalty payments on sales of DermaWand®. There shall be no interest charged, and we may, in our sole discretion, at any time without permission or penalty pre-pay some or all of the purchase price. Under our old licensing agreement, we had been assigned the patents, related trademarks, and exclusive commercial rights to DermaWand® based upon a $2.50 per unit fee and maintaining annual minimum royalty requirements.

 

As a result of the agreement, we recorded an offsetting asset and liability at January 1, 2016 in the amount of $1,200,000 for the asset from the intellectual property acquired and a corresponding liability per the payment schedule. As there is no interest charged with the purchase agreement we recorded a discount for imputed interest of approximately $37,000, calculated based on the applicable federal rates at January 22, 2016 of 1.45%, which will be amortized over the term of the agreement using the effective interest method. The intangible asset balance for the patent and trademark will be amortized using the straight-line method over the four period of the agreement, which at this time is management’s best estimate of the remaining useful life.

 

As of September 30, 2018, the liability balance was approximately $522,000 net of the discount for imputed interest of approximately $3,000 and is classified as other liabilities on the condense consolidated balance sheets. For the three and nine months ended September 30, 2018 and 2017, we amortized approximately $1,000 and $5,000 and $3,000 and $9,000, respectively, of interest expense related to the discount for imputed interest.

 

     
    Page 31 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 8 – Long-term Debt to Related Party

 

On July 15, 2017, the Company entered a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder and hence related party, in the principal amount of $2,000,000 with an effective interest rate of 34%. The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months through January 2020. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary financial covenants of the Company and customary events of default. The Company is currently in compliance with this Note. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The Note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder. The total amount of related party interest expense during the three and nine months ended September 30, 2018 was approximately $116,000 and $392,000. There was interest expense of approximately $140,000 for both the three and nine months ended September 30, 2017.

 

The balance of the long-term debt as of September 30, 2018 and December 31, 2017 was as follows:

 

    September 30, 2018     December 31, 2017  
Total Debt   $ 1,289,240     $ 1,797,049  
Less: current portion   $ (916,145 )   $ (722,908 )
Long-term debt, net   $ 373,095     $ 1,074,141  

 

Maturities of long-term debt at September 30, 2018, are as follows:

 

December 31,      
2018 (remaining three months)   $ 215,100  
2019     976,906  
2020     97,234  
    $ 1,289,240  

 

Note 9 – Notes Payable

 

Note Payable to Amazon

 

On June 22, 2018, ICTV signed a formal 12-month loan agreement with Amazon Lending. The loan was given in the amount of $145,000 and carries an annual interest rate of 9.69%. For both the three and nine months ended September 30, 2018, interest expense was approximately $3,000. The loan is paid in twelve equal payments of principal and interest of approximately $13,000. These payments will be automatically deducted from any sales that ICTV generates from Amazon.com. If the sales generated do not sufficiently cover the amount of the monthly payment due, Amazon.com is authorized to charge the Company’s credit card on file. There is no early payoff fee for this loan agreement. In the event of a default by the Company, Amazon Lending has a second lien on any and all assets that are at Amazon warehousing facilities, subordinate to the LeoGroup Private Investment Access, LLC Note (see Note 8). The current balance of the loan is approximately $135,000 as of September 30, 2018.

 

     
    Page 32 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 9 – Notes Payable (continued)

 

Note Payable to related party

 

On July 6, 2018, the Company issued a promissory note to Stephen Jarvis, a member of the Board of Directors, for a 60-day interest free loan of $100,000 from Mr. Jarvis. This loan is to be repaid to the lender within 60 days of receipt. If the loan is not paid within 30 days of the due date, it will be considered in default and the note will bear an 18% interest rate until paid. Effective September 4, 2018, the loan was modified and extended all terms and conditions to be due 180 days from issuance.

 

Note Payable to AOR at fair value

 

On September 20, 2018, AOR Direct, LLC , a media vendor, and the Company entered into an agreement to convert approximately $299,000 of outstanding payables into a loan with a partial convertible feature. The loan carries a 16% interest rate per annum. The loan is payable in eighteen monthly installments of approximately $19,000, due on the last day of each month, beginning on October 31, 2018. The loan carries an option to prepay $200,000 on or before December 31, 2018. If the Company makes this $200,000 prepayment, the Lender, AOR Direct, LLC, will issue $50,000 of debt forgiveness after which the Lender will allow the Company to convert the remaining, which would approximate $49,000 of debt to common stock, at the closing price of the stock on the day of the signing of the agreement which was $0.08. We have elected to account for the loan using the fair value method which requires the Company to record changes in the fair value as a component of other income and expenses, as outlined in Note 4 Fair Value Measurements. The fair value of the note was estimated at face value of approximately $299,000.

 

Note 10 - Related party transactions

 

LeoGroup Private Debt Facility L.P. (“LeoGroup”) became a major shareholder as part of the Ermis Labs Asset Acquisition described in Notes 1 and 3. During the nine months ended September 30, 2018, approximately $160,000 of payments were made to LeoGroup Private Access, LLC in connection with the deferred consideration for the Ermis Labs Asset Acquisition.

 

On July 15, 2017, LeoGroup Private Access, LLC provided the Company with the $2,000,000 30-month secured promissory note to allow the buyout of the PhotoMedex royalty described in Notes 1 and 7. During the three and nine months ended September 30, 2018, $300,000 and $900,000 of payments, respectively, were made on the loan of which approximately $116,000 and $392,000, respectively, were interest expense. For the three and nine months ended September 30, 2017, interest expense of approximately $140,000 was recorded.

 

     
    Page 33 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 10 - Related party transactions (continued)

 

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of series A preferred stock, par value $0.001 per share (the “Series A Preferred Stock”), for cash consideration of $403,200, or $1.92 per share described in Note 11.

 

Note 11 –Series A Preferred Stock

 

On May 1, 2018, the Board of Directors designated 210,000 shares of the Company’s Series A Preferred Stock and authorized the sale of the Series A Preferred Stock to Kelvin Claney, the Company’s Chief Executive Officer. On May 2, 2018, the Board of Directors of the Company filed the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock with the Nevada Secretary of State.

 

The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security.

 

On May 2, 2018, the Company and Kelvin Claney entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of Series A Preferred Stock for cash consideration of $403,200, or $1.92 per share. Issuance costs were de minimis. The redemption value as of September 30, 2018 was approximately $417,000.

 

     
    Page 34 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 11 –Series A Preferred Stock (continued)

 

The Company evaluated the Series A Preferred Stock issuance for liability or equity classification in accordance with the provisions of ASC 480, “Distinguishing Liabilities from Equity”, and determined that equity treatment was appropriate because the Series A Preferred did not meet the definition of the liability instruments defined thereunder for convertible instruments. Specifically, the Series A Preferred are not mandatorily redeemable and do not embody an obligation to buy back the shares outside of the Company’s control in a manner that could require the transfer of assets. Additionally, the Company determined that the Series A Preferred would be recorded as permanent equity, not temporary equity, based on the guidance of ASC 480 given that there is no scenario where the holders of equally and more subordinated equity of the entity would not be entitled to also receive the same form of consideration upon the occurrence of the event that gives rise to the redemption.

 

Note 12 - Basic and diluted earnings (loss) per share

 

Basic earnings (loss) per share is computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share gives effect to all dilutive potential common shares outstanding during the period and is computed by dividing the earnings attributable to common stockholders by the weighted-average number of common equivalent shares outstanding for the period, including any dilutive effect from outstanding stock options and convertible preferred stock. Diluted net income per share does not assume conversion, exercise or contingent exercise of securities that would have an anti-dilutive effect.

 

The Company follows the two-class method when computing earnings (loss) per share in periods when issued shares that meet the definition of participating securities are outstanding. The two-class method determines earnings (loss) per share for each class of common and participating securities according to dividends declared or accumulated and participation rights in undistributed earnings. The Company’s Series A Preferred Stock participates in any dividends declared by the Company on its common stock and are therefore considered to be participating securities. The two-class method requires income available to common stockholders for the period to be allocated between common and participating securities based upon their respective rights to receive dividends as if all income for the period had been distributed. Accordingly, in periods in which the Company reports a net loss attributable to common stockholders when participating securities are outstanding, losses are not allocated to the participating securities because they have no contractual obligation to share in the losses of the Company. For purposes of calculating diluted earnings per share attributable to common shareholders, stock options and convertible preferred stock are considered common stock equivalents.

 

As described above, the Company computes basic and diluted loss per share using a methodology that gives effect to the impact of outstanding participating securities (the “two-class method”). As the three and nine months ended September 30, 2018 and 2017 resulted in net losses, there is no income allocation required under the two-class method or dilution attributed to weighted-average shares outstanding in the calculation of diluted loss per share.

 

Of the outstanding stock options, 5,068,335 were vested and exercisable at an average exercise price of $0.26. The following common stock equivalents, presented on an as converted basis, were excluded from the calculation of net loss per share for the periods presented, due to their anti-dilutive effect:

 

    Three Months Ended September 30,    

Nine Months Ended September 30,

 
    2018     2017     2018     2017  
Outstanding stock options     6,148,335       5,540,002       6,148,335       5,540,002  
Convertible preferred stock     1,680,000       -       1,680,000       -  
Convertible loan payable-AOR     601,463       -       601,463       -  
                                 
      8,429,798       5,540,002       8,429,798       5,540,002  

 

     
    Page 35 of 51

 

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 13 - Income taxes

 

The provision for income taxes is approximately $31,000 and $149,000 for the three and nine months ended September 30, 2018 and $112,000 and $182,000 for the three and nine months ended September 30, 2017. The effective tax rate for the three and nine months ended September 30, 2018 was approximately (3%) and (8%), respectively. The effective tax rate is (40%) and (9%), respectively for the three and nine months ended September 30, 2017. The provision reflects an estimated current tax liability associated with the earnings of our foreign subsidiaries.

 

Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. The Company has not updated its Internal Revenue Code Section 382 analysis through September 30, 2018 and has not analyzed the potential impact of its recent equity financing on beneficial ownership. Therefore, no determination has been made whether the net operating loss carry forward of approximately $3,239,000 available prior to the equity financing is subject to the Internal Revenue Code Section 382 limitation.

 

Note 14 - Segment reporting

 

We operate in the direct to consumer, retail, international third-party distributors, and airlines and Hong Kong retail segments which are engaged in selling of various consumer products primarily through direct marketing channels as well as selling our products through our international third-party distributor, and certain airlines. We evaluate performance and allocate resources based on several factors, of which the primary financial measure is operating income (loss) by the end customer, either direct to consumer sales, retail, international third-party distributor sales, or airlines and Hong Kong retail sales. Operating expenses are primarily prorated based on the relationship between segment sales to total sales.

 

Information with respect to our operating income (loss) by segment is as follows:

 

    For the three months ended     For the three months ended  
    September 30, 2018     September 30, 2017  
  Direct to Consumer     Retail     International Third-Party Distributor     Airlines and Hong Kong Retail     Totals     Direct to Consumer     Retail     International Third-Party Distributor     Airlines and Hong Kong Retail     Totals  
Net sales   $ 4,233,444     $ 438,951     $ 334,856     $ 476,658     $ 5,483,909     $ 5,401,048     $ 1,377,613     $ 380,755     $ 400,338     $ 7,559,754  
Cost of sales     1,398,603       149,244       167,429       240,877       1,956,153       2,486,303       196,891       199,835       166,960       3,049,989  
Gross profit     2,834,841       289,707       167,426       235,782       3,527,756       2,914,745       1,180,722       180,920       233,378       4,509,765  
Operating expenses:                                                                                
General and administrative     1,196,182       339,933       107,618       36,605       1,680,338       2,282,856       101,753       67,252       36,515       2,488,376  
Selling and marketing     2,186,624       591,170       26,969       111,609       2,916,372       3,749,376       173,270       22,925       156,775       4,102,346  
Total operating expense     3,382,806       931,103       134,587       148,214       4,596,710       6,032,232       275,023       90,177       193,290       6,590,722  
Operating income (loss)   $ (547,965 )   $ (641,396 )   $ 32,839     $ 87,568     $ (1,068,954 )   $ (3,117,487 )   $ 905,699     $ 90,743     $ 40,088     $ (2,080,957 )

 

     
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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2018 and 2017

(Unaudited)

 

Note 14 - Segment reporting (continued)

 

    For the nine months ended     For the nine months ended  
    September 30, 2018     September 30, 2017  
    Direct to Consumer     Retail     International Third-Party Distributor     Airlines and Hong Kong Retail     Totals     Direct to Consumer     Retail     International Third-Party Distributor     Airlines and Hong Kong Retail     Totals  
Net sales   $ 13,155,589     $ 4,864,526     $ 1,807,245     $ 1,639,411     $ 21,466,771     $ 17,719,533     $ 2,226,044     $ 1,842,373     $ 1,368,999     $ 23,156,949  
Cost of sales     3,080,931       1,653,939       903,623       942,316       6,580,809       5,763,446       756,855       850,238       624,631       7,995,170  
Gross profit     10,074,658       3,210,587       903,622       697,095       14,885,963       11,956,088       1,469,189       992,135       744,368       15,161,779  
Operating expenses:                                                                                
General and administrative     3,971,728       1,347,362       500,565       126,146       5,945,801       6,916,906       382,196       245,966       98,849       7,643,917  
Selling and marketing     7,437,301       2,325,711       43,525       456,643       10,263,180       10,357,739       567,316       74,976       346,290       11,346,321  
Total operating expense     11,409,029       4,146,483       544,090       582,789       16,208,981       17,274,645       949,512       320,942       445,139       18,990,238  
Operating income (loss)   $ (1,334,371 )   $ (462,487 )   $ 359,532     $ 114,306     $ (1,323,019 )   $ (5,318,557 )   $ 519,677     $ 671,193     $ 299,229     $ (3,828,459 )

 

Selected balance sheet information by segment is presented in the following table as of:

 

Total assets by segment as of:

 

  September 30, 2018     December 31, 2017  
Direct to Consumer   $ 10,154,035     $ 11,135,146  
Retail     647,221       1,696,601  
International Third-Party Distributors     239,019       75,854  
Airlines and Hong Kong Retail     630,098       862,656  
Total Assets   $ 11,670,373     $ 13,770,257  

 

Total assets by geographical region as of:

 

    September 30, 2018     December 31, 2017  
United States and Canada   $ 6,729,405     $ 8,333,129  
Hong Kong     630,098       862,656  
United Kingdom     3,464,844       3,476,560  
Israel     846,026       1,097,912  
Total Assets   $ 11,670,373     $ 13,770,257  

 

Net sales by geographical region for the three months ended:

 

    September 30, 2018     September 30, 2017  
United States and Canada   $ 3,279,152     $ 5,385,244  
Hong Kong     476,659       400,338  
United Kingdom     1,728,098       1,774,172  
Israel     -       -  
Total Net Sales   $ 5,483,909     $ 7,559,754  

 

Net sales by geographical region for the nine months ended:

 

    September 30, 2018     September 30, 2017  
United States and Canada   $ 13,501,456     $ 18,498,764  
Hong Kong     1,639,411       1,368,999  
United Kingdom     6,325,904       3,289,186  
Israel     -       -  
Total Net Sales   $ 21,466,771     $ 23,156,949  

 

     
    Page 37 of 51

 

ITEM 2. MANAGEMENT DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

 

Except for the historical information presented in this document, the matters discussed in this Form 10-Q, and specifically in the “Management’s Discussion and Analysis or Plan of Operation”, or otherwise incorporated by reference into this document contain “forward looking statements” (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements can be identified by the use of forward-looking terminology such as “believes”, “expects”, “may”, “will”, “intends”, “should”, or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by the Company. You should not place undue reliance on forward-looking statements. Forward-looking statements involve risks and uncertainties. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and the Company assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by the Company in this report on Form 10-Q and in the Company’s other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect the Company’s business.

 

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with the consolidated financial statements and accompanying notes in Item 1 and other financial information elsewhere in this report.

 

Overview

 

We develop, market and sell products through a multi-channel distribution strategy, including selling direct to consumer, live home shopping, traditional retail and e-commerce market places, Hong Kong airlines and our international third-party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including:

 

  DermaWand®, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture;
  DermaVital®, a professional quality skin care line that effects superior hydration;
  CoralActives®, brand of acne treatment and skin cleansing products;
  DermaBrilliance®, a skin care resurfacing device that helps reduce visible signs of aging; and
  Jidue, a facial massager device which helps alleviate stress.

 

We acquire the rights to the products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are continually exploring other devices and consumable product lines currently under licensing agreements that would complement our current portfolio of beauty products.

 

On January 23, 2017, we acquired several new brands, related intellectual property, inventory and other assets and have begun marketing and selling the following new products. See Note 3 - Business and Asset Acquisitions, to our financial statements for more information about the PhotoMedex and Ermis Labs acquisitions:

 

  no!no!® Hair, a home use hair removal device;
  no!no!® Skin, a home use device that uses light and heat to calm inflammation and kill bacteria in pores to treat acne;
  no!no!® Face Trainer, a home use mask that supports a series of facial exercises;
  no!no!® Glow, a home use device that uses light and heat energy to treat skin;
  Made Ya Look, a heated eyelash curler;
  no!no!® Smooth Skin Care, an array of skin care products developed to work with the devices to improve the treated skin;
  Kyrobak®, a home use device for the treatment of non-specific lower back pain; and
  ClearTouch®, a home use device for the safe and efficient treatment of nail fungus

 

Our strategy is to introduce our brands to the market through an omni-channel platform that includes but is not limited to direct response television, digital marketing, live home shopping, traditional retail, e-commerce market places, airlines, and international third-party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

 

     
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Fluctuations in our revenue are driven by changes in our sale channels. Revenues may vary substantially from period-to-period depending on what channel has generated the sales for each period. A product that generates revenue in one quarter may not necessarily generate revenues in each quarter of a fiscal year for a variety of reasons, including, seasonal factors, number of infomercials run, the product’s stage in its life-cycle, the public’s general acceptance of the marketing campaign and other outside factors, such as the general state of the economy.

 

Just as fluctuations in our revenues are driven by changes in our sales channels, our gross margins vary from period to period depending on these sales channels as well.

 

Many of our expenses for our own products are incurred up-front. Some of our up-front expenditures include infomercial production costs, which are expensed at the start of a campaign and purchases of media time. If our infomercials are successful, these up-front expenditures produce revenue as consumers purchase the products aired on the infomercials. We do not incur infomercial production costs and media time for our international sales to third party distributors as we supply pre-produced infomercials. It is the responsibility of the international infomercial operators to whom we sell the third-party products to take the pre-produced infomercial, adapt it to their local standards and pay for media time.

 

Results of Operations

 

The following discussion compares operations for the three and nine months ended September 30, 2018 with the three and nine months ended September 30, 2017.

 

Net Sales

 

Our net sales decreased by approximately $2,076,000 to approximately $5,484,000 for the three months ended September 30, 2018 from approximately $7,560,000 for the three months ended September 30, 2017 and decreased by approximately $1,690,000 to approximately $21,467,000 for the nine months ended September 30, 2018 from approximately $23,157,000 for the nine months ended September 30, 2017.

 

Our direct to consumer segment consists of direct response television (“DRTV”), live home shopping, and e-commerce sales, and is summarized below for the three and nine months ended September 30, 2018 and 2017:

 

Net sales for the direct to consumer segment for the three months ended September 30, 2018 and 2017 were as follows:

 

    September 30, 2018     September 30, 2017     (Decrease)  
DRTV   $ 2,643,000     $ 3,992,000     $ (1,349,000 )
Live Home Shopping     811,000       762,000       49,000
E-commerce     779,000       647,000       132,000
Total Direct to Consumer   $ 4,233,000     $ 5,401,000     $ (1,168,000 )

 

Our total direct to consumer segment decreased by $1,854,000 for the three months ended September 30, 2018 compared to the three months ended September 30, 2017 due to the decrease in DRTV of $1,370,000, live home shopping of $300,000, and E-Commerce of $184,000.

 

DRTV sales are mainly driven by television, digital or print media which were down 34% for the three months ended September 30, 2018 compared to the three months ended September 30, 2017. This decrease resulted in a decrease in DRTV sales for the same period. In order to maximize efficiency and costs, media was decreased due to low response during the summer months that have been proven to not be efficient in years prior. E-Commerce sales are also driven by the same media and show similar decreases as DRTV sales.

 

Live Home Shopping heavily relies on timing of when airings occur. Airings are strategically placed with enough timing in between to provide consistent value to the consumer.

 

     
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Retail segment saw an increase due to in store placements with Micro by no!no!® launching in Walmart Canada and no!no!® Pro in Jean Coutu in September 2018. The Pivot by no!no!® has also launched during the third quarter 2018 in Argos and Boots in the UK.

 

International sales decreased by approximately $46,000 from approximately $381,000 for the three months ended September 30, 2017 to approximately $335,000 for the three months ended September 30, 2018 due to a decrease in sales in China. Airlines and Hong Kong retail increased by approximately $76,000 for the three months ended September 30, 2018 due to increased sales in airlines.

 

Net sales for the direct to consumer segment for the nine months ended September 30, 2018 and 2017 were as follows:

 

    September 30, 2018     September 30, 2017     Increase (Decrease)  
DRTV   $ 9,580,000     $ 11,744,000     $ (2,164,000 )
Live Home Shopping     1,915,000       3,458,000       (1,543,000 )
E-commerce     1,661,000       2,518,000       (857,000 )
Total Direct to Consumer   $ 13,156,000     $ 17,720,000     $ (4,564,000 )

 

For the nine months ended September 30, 2018, total direct to consumer sales decreased by $5,191,000 largely due to the decrease in media which drives the Direct to Consumer business. Retails sales for this period increased by approximately $3,266,000 due to increased sales in the UK. International sales and Hong Kong sales remained flat year over year.

 

Gross Profit

 

Gross profit percentage was approximately 64% and 69% for the three and nine months ended September 30, 2018, compared to approximately 60% and 65% during the same three and nine months in 2017. The direct to consumer gross margin percentage was higher for the three and nine months ended September 30, 2018 due to the decrease of returns from approximately 15% and 16% for the three and nine months ended 2017, respectively, to approximately 13% for both the three and nine months ended 2018. Additionally, the increase for the nine months ended September 30, 2018 was offset by the increase in retail sales for nine months ended September 30, 2018 which has a lower gross margin percentage than direct to consumer. We generated approximately $3,528,000 and $14,886,000 respectively in gross margin, compared to approximately $4,510,000 and $15,162,000 during the three and nine months respectively ended September 30, 2017. For the nine months ended September 30, 2017, there was approximately $1,000,000 of returns that reduced gross profit for sales that were previously recognized by PhotoMedex.

 

Operating Expenses

 

Three Months Ended September 30, 2018 and 2017

 

The total operating expenses decreased by approximately $1,994,000 from approximately $6,591,000 for the three months ended September 30, 2017 to approximately $4,597,000 for the three months ended September 30, 2018.

 

     
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The General and Administrative expenses for the three months ended September 30, 2018 and 2017 are summarized as follows:

 

    September 30, 2018     September 30, 2017     Increase (Decrease)  
General and Administrative:                        
Payroll and Related Expenses   $ 586,210     $ 708,950     $ (122,740 )
Stock Based Compensation     106,620       64,287       42,333  
Professional Fees     186,450       452,554       (266,104 )
Consulting     45,756       323,315       (277,559 )
Bad Debts     235,947       250,220       (14,273 )
Office Expenses     50,022       71,783       (21,761 )
Depreciation and Amortization     161,511       228,225       (66,714 )
Rent     51,280       54,273       (2,993 )
Insurance     66,740       168,566       (101,826 )
Exchange Gain or Loss     70,381       12,722       57,659  
Travel     79,849       68,658       11,191  
Other General and Administrative     39,572       84,823       (45,251 )
Total General and Administrative   $ 1,680,338     $ 2,488,376     $ (808,038 )

 

Payroll and Related Expenses decreased by approximately $123,000 due to the reduction in staff throughout 2018 along with the decrease in the CEO’s salary.

 

Stock Based Compensation increased by approximately $42,000 due to the modification of an employee’s options to stock resulting in an increased expense taken in the third quarter of 2018.

 

Professional fees decreased by approximately $266,000. This decrease is due to less fees incurred in the third quarter for accounting and legal fees.

 

Consulting expenses decreased by approximately $278,000. This decrease is mainly due to the reduction in spending with KPI Direct, LLC,consultants, as some of these services were no longer necessary, and other functions were absorbed by the operations team. There was also a reduction in the outside services used in the UK.

 

Insurance expense decreased by $102,000 due to a decrease in our rates due to lower sales that resulted in a refund in September 2018.

 

Other General and Administrative expenses decreased by approximately $45,000 due to a reduction in dues and subscriptions no longer needed, and miscellaneous expenses reduced in 2018.

 

The Selling and Marketing expenses for the three months ended September 30, 2018 and 2017 are summarized as follows:

 

    September 30, 2018     September 30, 2017     Increase (Decrease)  
Selling and Marketing:                        
Answering Service   $ 123,069     $ 88,991     $ 34,078  
Customer Service     190,999       247,654       (56,655 )
Merchant Fees     102,830       123,453       (20,623 )
Internet Marketing     726,698       1,242,578       (515,880 )
Media     1,464,390       1,999,748       (535,358 )
Other Marketing     308,386       399,922       (91,536 )
Total Selling and Marketing   $ 2,916,372     $ 4,102,346     $ (1,185,974 )

 

Total Selling and Marketing expenses decreased by approximately $1,186,000. In order to maximize efficiency and costs, media was decreased by approximately $536,000. Internet marketing decreased by approximately $516,000 due to decreases in Facebook and Quantcast spending.

 

     
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Nine Months Ended September 30, 2018 and 2017

 

Total operating expenses decreased to approximately $16,296,000 for the nine months ended September 30, 2018 from approximately $18,990,000 for the nine months ended September 30, 2017, a decrease of approximately $2,694,000

 

General and Administrative expenses for the nine months ended September 30, 2018 and 2017 are summarized below:

 

    September 30, 2018     September 30, 2017     Increase (Decrease)  
General and Administrative:                        
Payroll and Related Expenses   $ 2,056,169     $ 2,169,035     $ (112,866 )
Stock Based Compensation     286,310       559,345       (273,035 )
Professional Fees     813,640       1,182,734       (369,094 )
Consulting     177,035       742,762       (565,727 )
Bad Debts     923,559       903,710       19,849  
Office Expenses     105,134       324,342       (219,208 )
Depreciation and Amortization     483,184       602,577       (119,393 )
Rent     178,866       196,121       (17,255 )
Insurance     307,961       405,841       (97,880 )
Exchange Gain or Loss     205,074       45,983       159,091  
Travel     206,579       251,665       (45,086 )
Other General and Administrative     202,290       259,802       (57,512 )
Total General and Administrative   $ 5,945,801     $ 7,643,917     $ (1,698,116 )

 

Payroll and related expenses decreased by approximately $113,000. We eliminated the marketing department by combining their duties with our operation team. We also eliminated the inhouse counsel position, and the CEO agreed to an annual reduction of $100,000 from his base salary effective April 1, 2018.

 

Share based compensation decreased by approximately $273,000. This decrease was due to less stock options awarded in 2018 from 2017, along with forfeited options of terminated employees in 2018.

 

Professional fees decreased by approximately $369,000. Accounting and legal fees were higher in 2017 due to costs associated with the PhotoMedex acquisition.

 

Office expenses decreased by approximately $219,000. This decrease is a result in the decrease in postage and overall general office expenditures as the Company continues to analyze the needs of the Company and make the necessary cutbacks.

 

Consulting fees decreased approximately $566,000. This reduction is due to a decrease in consulting fees with KPI Direct, LLC, consultants, and Conversion Systems, consultants, whose services were used more in 2017 due to the PhotoMedex acquisition.

 

Exchange gain or loss increased by approximately $159,000 for the nine months ended September 30, 2018 over the prior nine months ended September 30, 2017. This increase is due to currency exchange differences primarily in the UK based on payments and collections in different currencies.

 

Selling and Marketing expenses for the nine months ended September 30, 2018 and 2017 are summarized below:

 

    September 30, 2018     September 30, 2017     Increase (Decrease)  
Selling and Marketing:                        
Answering Service   $ 427,896     $ 469,484     $

(41,588

)
Customer Service     673,023       608,889       64,134  
Merchant Fees     283,128       364,981       (81,853 )
Internet Marketing     2,617,008       3,332,165       (715,157 )
Media     5,211,560       5,577,611       (366,051 )
Other Marketing     1,050,565       993,191       57,374  
Total Selling and Marketing   $ 10,263,180     $ 11,346,321     $ (1,083,141 )

 

     
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Total Selling and Marketing expenses decreased by approximately $1,083,000. In order to maximize efficiency and costs, media was decreased by $366,000. Internet marketing decreased by approximately $715,000 due to decreases in Facebook and Quantcast spending. Merchant fees decreased by approximately $82,000 due to the decrease in direct to consumer sales. Answering service also decreased due to the decrease in sales. Other marketing expenses increased by approximately $57,000 due to additional retail promotions in the UK including attendance at the Electric Beauty Conference and advertisement in the 2018 Gift Guide. Customer service also increased as a result to an increase in volume of customer calls related to new orders, as well as inquiries on previous purchased products.

 

Net Loss

 

Three Months Ended September 30, 2018 and 2017

 

We generated a net loss of approximately $1,294,000 and $387,000 for the three months ended September 30, 2018 and 2017, respectively. Interest expense, net of interest income, for the three months ended September 30, 2018 and 2017 totaled approximately $189,000 and $164,000, respectively primarily due to the long-term note secured with the LeoGroup Private Access, LLC, a significant shareholder hence a related party, in July 2017. During the three months ended September 30, 2018 and 2017, we recorded a tax provision of approximately $31,000 and $112,000, respectively based on the net profit in our UK entity.

 

Nine Months Ended September 30, 2018 and 2017

 

We generated a net loss of approximately $2,012,000 and $2,195,000 for the nine months ended September 30, 2018 and 2017, respectively. Interest expense, net of interest income, for the nine months ended September 30, 2018 and 2017 totaled approximately $513,000 and $215,000 primarily due to the long-term note secured with the LeoGroup Private Access, LLC, a significant shareholder hence a related party, in July 2017. During the three months ended September 30, 2018 and 2017, we recorded a tax provision of approximately $149,000 and $182,000, respectively based on the net profit in our UK entity.

 

Liquidity and Capital Resources

 

At September 30, 2018, we had approximately $583,000 in cash and cash equivalents compared to approximately $1,258,000 at December 31, 2017. Cash flow used in operating activities was approximately $347,000 for the nine months ended September 30, 2018 compared to cash flow used in operating activities of approximately $2,047,000 for the same period in 2017. The cash used in 2018 was primarily due to the decrease in sales which resulted in an increase in inventory of approximately $197,000 as more inventory was purchased than sold during this period and in prepaid expense by approximately $494,000 mainly for media purchased in advance for future airings.  This was offset by collections of accounts receivable resulting in a decrease in that balance by approximately $531,000. The cash used in operating activities in 2017 was primarily a result of the net loss recorded by the Company.

 

Cash flow used in investing activities was approximately $57,000 for the nine months ended September 30, 2018 compared to cash flow used in investing activities for the period in 2017 of approximately $5,171,000. During 2018, we paid approximately $57,000 for capital expenditures.

 

Cash flow used in financing activities was approximately $255,000 for the nine months ended September 30, 2018 compared to cash provided by financing activities of approximately $6,786,000 for the same period in 2017. We used $225,000 to pay-down the liability in connection with the DermaWand® asset purchase agreement during the nine months ended September 30, 2018 and made principal payments of approximately $508,000 toward the long-term debt to related party, LeoGroup Private Access, LLC. We also made payments of approximately $160,000 during the nine months ended September 30, 2018 to satisfy our 2017 minimum royalty payment for deferred considerations related to the Ermis Lab acquisition. This was offset by proceeds of $245,000 from the notes payable, and $403,000 for the issuance of preferred stock.

 

     
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Going Concern

 

Our condensed consolidated financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. We had a net loss of approximately $2,012,000 for the nine months ended September 30, 2018 and negative cash flows from operating activities of approximately $347,000. In addition, we have an accumulated deficit of approximately $18,917,000 as of September 30, 2018. Additional financing will be required for the Company to successfully implement its long-term growth strategy. There can be no assurance that additional financing can be obtained on terms acceptable to the Company.

 

To increase profitability throughout the remainder of 2018 and 2019 and to maintain sufficient cash flow and liquidity, we continue to optimize media expenses to increase profitable sales, and have eliminated several positions within the Company throughout the year including our inhouse legal counsel position. We have also combined the marketing department with the operations team to improve internal efficiencies and decrease overhead costs. We continue to analyze our processes to determine where further overhead cost cutbacks can be made, and operations can be streamlined to further reduce expenditures

 

The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of debt or equity is currently being addressed. The ability to obtain additional financing, the successful development of the Company’s contemplated plan of operations, or its ability to achieve profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these uncertainties.

 

Key Management Change

 

On April 18, 2018, our Board of Directors terminated the employment agreement of our president, Richard Ransom “for cause” as such term is defined in his employment agreement. The Board terminated Mr. Ransom’s employment agreement as a result of certain breaches thereunder. We are currently performing an internal investigation concerning potential additional breaches by Mr. Ransom of his fiduciary duties to the Company and other contractual, statutory and common law violations.

 

On June 21, 2018, the Board of Directors appointed Douglas M. Crouthers, as interim President, to serve as such until such time as the Company’s Board of Directors determines his position as President to be permanent. Mr. Crouthers is currently our Vice President of Sales and will retain that title while he serves as interim President. Mr. Crouthers current salary and incentive compensation will not change during his term, as interim President.

 

Mr. Crouthers joined the Company in June 2014, as Vice President of Sales. Mr. Crouthers has more than 20 years of experience in the direct response, direct to consumer and direct to retail industry. He has held senior executive positions with some of the industry’s leading companies. Prior to joining the Company, Mr. Crouthers was Vice President of Sales for Applied Perceptions, LLC, a world-class call center, from June 2013 until June 2014, where he managed all aspects of onboarding and training for new customer service and sales agents. From April 2011 until June 2013, Mr. Crouthers served as Director of Business Development for Monarch, Inc., a television media agency, where he created and maintained key account business partnerships, analyzing and strategizing with clients on advertising campaigns.

 

Internal Reorganization

 

Beginning April 15, 2018, our CEO, Kelvin Claney, agreed to an annual reduction of $100,000 from his base salary. The reduction does not affect Mr. Claney’s base salary for purpose of calculating compensation, in the event of employment termination. Due to a redundancy of duties, ICTV’s Marketing Department has been eliminated and its duties have been absorbed by the Operations Department and the Sales Department. We have also eliminated our in-house counsel as a salaried employee. We will also not be entering into any engagements with such counsel as a third-party legal service provider. ICTV has not renewed the lease for its additional rental space, therefore reducing its rent expense by approximately $3,000 per month. We anticipate that these reductions will not compromise our overall performance or efficiency.

 

     
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Series A Preferred Stock

 

On May 1, 2018, the Board of Directors designated 210,000 shares of the Company’s Series A Preferred Stock and authorized the sale of the Series A Preferred Stock to Kelvin Claney. On May 2, 2018, the Board of Directors of the Company filed the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock with the Nevada Secretary of State.

 

The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security.

 

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of Series A Preferred Stock for cash consideration of $403,200, or $1.92 per share.

 

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

 

Apart from the adoption of ASU 2014-09 (see Note 2 to the Condensed Consolidated Financial Statements included in this Quarterly Report), there have been no changes to our critical accounting policies and estimates in the six months ended September 30, 2018. The Securities and Exchange Commission (“SEC”) defines “critical accounting policies” as those that require application of management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Our significant accounting policies are described under “Critical Accounting Policies” in our “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in Item 7, as well as in our consolidated financial statements and footnotes thereto for the year ended December 31, 2017, as filed with the Commission with our Annual Report form 10-K filed on May 31, 2018.

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not applicable.

 

     
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ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Our management is responsible for establishing and maintaining adequate disclosure controls and procedures. Disclosure controls and procedures are those controls and procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

 

We carried out an evaluation as of September 30, 2018, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rules 13a-15(b) and 15d-15(b). Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this Quarterly Report, our disclosure controls and procedures were not effective because of the material weaknesses in our internal control over financial reporting as discussed below.

 

A “material weakness” is defined as a significant deficiency or combination of significant deficiencies that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected. A “significant deficiency” is defined as a control deficiency, or combination of control deficiencies, that adversely affects the Company’s ability to initiate, authorize, record, process, or report external financial information reliably in accordance with generally accepted accounting principles such that there is more than a remote likelihood that a misstatement of the Company’s annual or interim financial statements that is more than inconsequential will not be prevented or detected.

 

Management identified the following material weaknesses in the Company’s internal control over financial reporting as of September 30, 2018:

 

ERP System Implementation

 

Our operations expanded significantly primarily due to the PhotoMedex and Ermis Labs acquisitions occurring in January 2017. As a result, we had not been able to establish the proper accounting and financial reporting oversight of such increased activity. The lack of a fully implemented enterprise resource planning system (“ERP”) contributed to the situation. During the fourth quarter of 2017, we implemented an ERP system; however, issues related to the implementation of the ERP system resulted in a delay in the financial statement close process, such as execution of certain financial statement controls, including timely account reconciliations, analysis and reviews, that had not operated as intended for all financial statement accounts. Due to the unanticipated delay, the ERP system implementation resulted in business and operational interruptions and have resulted in a material weakness in the financial statement close process as of December 31, 2017 and September 30, 2018. The system has been implemented, and policies and procedures have begun to be put in place to ensure timely and accurate financial statements for 2018. The system was used for all reporting and reconciliations for the nine months ended September 30, 2018.

 

Inventory

 

During the third and fourth quarter of 2017, an internal control material weakness surrounding the Company’s inventory accounts was noted. The material weakness was the result of substantial reliance on manual reporting processes and spreadsheets, in connection with the inventory acquired from PhotoMedex, which was external to the Company’s accounting system. Inventory acquired from PhotoMedex was accounted for by using a manual Excel spreadsheet, which did not properly account for inventory transferred to our primary warehouse and distribution center during the nine months ended September 30, 2017, resulting in quantities being recorded twice and overstating the consolidated inventory balance. There were also insufficient physical count processes and insufficient compensating detective controls in place to identify the error. Management discovered the overstatement during the six months ended June 30, 2017 and immediately restated its second quarter 2017 financial statements. These factors resulted in a material weakness in our inventory controls and procedures. The material weakness was still present at December 31, 2017 and September 30, 2018 due to delays in the implementation process of our ERP system. We have started the implementation of receiving the automatic feeds from the warehouse to the ERP system. All warehouses are scheduled to be complete for the closing of the fourth quarter 2018.

 

     
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Implementation and Adoption of New Accounting Standard, ASC 606

 

As of January 1, 2018, the Company has adopted ASU No. 2014-09, Revenue from Contracts with Customers , which provides for a single five-step model to be applied to all revenue contracts with customers as well as requires substantial additional financial statement disclosures. The Company was required to adopt the new standard effective January 1, 2018. We have performed a detailed review of our revenue arrangements which consist primarily of product sales based on the guidance in the standard. Based on our review completed in June 2018 of the interpretive guidance that has been issued, there was not a material impact on our consolidated financial statements. We have begun the implementation of changes to our financial reporting processes related to revenue recognition and the control activities within them. These included the development of new policies based on the five-step model provided in the new revenue standard, new training, ongoing contract review requirements, and gathering of information provided for disclosures. As a result, we have identified this as a material weakness.

 

Technical Accounting

 

When recording complex or non-routine transactions, such as those involving the Company’s Series A Preferred Stock, the modification to previously issued stock options, and accounting for debt with embedded features, the Company did not maintain sufficient technical resources with an appropriate level of experience and training in the application of U.S. GAAP and SEC disclosure requirements commensurate with the nature and complexity of financial reporting requirements to ensure transactions are appropriately accounted for in a timely manner.

 

As a result, there is a reasonable possibility that material misstatements of the consolidated financial statements, including disclosures, will not be prevented or detected on a timely basis. We believe, based upon our initial assessment, that the uncertainty of the extent to which the lack of controls, policies, and procedures impact our financial reporting process presents itself as a material weakness.

 

Income Tax Study

 

With the acquisition of PhotoMedex in January of 2017, we have experienced material changes in our operations, in particular expanding our operations with foreign subsidiaries. Although we have currently engaged a third-party tax consultant to ensure tax compliance, we have not yet formalized our analysis and policies to address potential foreign tax exposures, specifically in the form of a transfer price study. The Company also experienced a significant change in ownership as a result of a private placement of common stock that occurred in January 2017. Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. As of September 30, 2018, we have not updated our analysis and have not yet analyzed the potential impact of our recent equity financing on beneficial ownership. There has been no determination if the net operating loss carryforward of approximately $3,239,000, available prior to the equity financing, is subject to the Internal Revenue Code Section 382 limitation. These studies are currently ongoing, and a determination will be made upon completion. As a result, we have identified this as a material weakness.

 

     
    Page 47 of 51

 

Technology Controls

 

We have identified that our information technology security and environment have material control deficiencies, including but not limited to a lack of retention policy, lack of an audit log, weak password policies, and a lack of security of physical and file security of system. We are currently utilizing a third-party IT firm for normal processes and support. In addition to this third-party IT support, the Company has formally engaged ADEM Solutions in order to analyze and address the deficiencies and weaknesses. ADEM Solutions has been utilized to perform an assessment of our current information and technology environment and prepare for us an action plan for remediation of deficiencies stated above. We believe, based upon our initial assessment, that the uncertainty of the extent to which the lack of controls, policies, and procedures, impact our financial reporting process, presents itself as a material weakness.

 

Planned Remediation of Material Weaknesses in Internal Controls of our Financial Reporting

 

ERP

 

As noted above, we began to implement our ERP system on October 1, 2017. We have hired qualified team members and engaged external resources with significant prior experience with systems similar to our ERP system to provide additional capacity, analytical and functional capabilities, and cross-training. We plan to implement business process improvements that are anticipated to both strengthen controls governing management review and approvals and enable a more efficient and effective month end close. While the implementation process has caused unanticipated delays in our financial reporting, when fully implemented and operational, we believe the measures described above will remediate the control deficiencies that have led to the material weakness we have identified and strengthen our internal controls over financial reporting. As of September 30, 2018, the accounting functions in the system are fully functioning, and all financial reporting and reconciliations are being completed in the new system. We continue to evaluate the business needs of the system and establish the policies and procedures that will allows to utilize the system to its fullest potential.

 

Inventory

 

To remediate the Company’s material weakness surrounding its inventory accounts, we have implemented an ERP system and integrated accounting software that began to be implemented on October 1, 2017. Upon full implementation it is intended to eliminate the manual process controls currently in place that allowed the error to occur in the second quarter 2017. The new system, when fully implemented, will allow for real time tracking of inventory balances, greatly increasing controls around the balances on hand at any given time. This will allow us to reconcile our inventory to the third-party warehouse reports on a regular basis. As of September 30, 2018, all USA PhotoMedex finished devices inventory reside in our primary warehouse and distribution center, which now conducts pre-counts of inventory before each quarter end, as well as a year-end wall to wall inventory count, eliminating the likelihood and/or material impact of such an error reoccurring.

 

Revenue Recognition

 

To remediate the Company’s material weakness surrounding its financial reporting, the Company’s management has hired an experienced third-party accounting firm during the quarter ending December 31, 2017 to guide management in the gathering of data, review and implementation of ASC 606. The unanticipated delays caused by the ERP implementation also led to delays in completing the revenue recognition evaluation and implementation. Management intends to invest whatever time is necessary from both management and Company staff in order to work with the third-party accounting firm to ensure proper implementation of ASC 606. As of September 30, 2018, the Company fully adopted the standard, and management has begun to design controls to be put in place to adhere to this standard.

 

     
    Page 48 of 51

 

Technical Accounting

 

To effectively remediate this material weakness, the Company will seek sufficient third-party technical resources with an appropriate level of experience and training to assist with the accounting of complex, non-routine transactions in a timely manner. The Company has also engaged a third-party equity management software company to administer the Company’s stock options, stock grants, and all other stock related transactions, which we expect will be implemented in the fourth quarter. This third-party equity management software will assist the Company to more accurately and timely address stock option transactions.

 

Income Tax

 

Management intends to complete these studies during 2018 so as to reflect the results in our 2017 tax returns for each respective operation, both domestic and foreign, which will resolve the material weakness. As of September 30, 2018, a Statement of Work has been initiated to complete this study.

 

Technology Controls

 

As part of our remediation efforts, we are currently utilizing a third-party IT firm for normal processes and support. In addition to this third-party IT support, the Company has formally engaged ADEM Solutions in order to address the deficiencies and weaknesses. ADEM Solutions has been utilized to perform an assessment of our current information and technology environment and has prepared an action plan designed to resolve the Company’s material weakness by September 30, 2018 which includes implementation of Microsoft’s Office 365 suite includes Exchange Online, which is a hosted messaging application that provides organizations with access to the full-featured version of Exchange Server. It includes access to email, calendars, contacts and tasks for any endpoint device. We also implemented departmental and individual permissions for the shared drive on the file server. Lastly, reports regarding security concerns are now being generated and reviewed on a weekly basis. These controls will be reassessed to ensure there are no further deficiencies.

 

Summary

 

As part of our ongoing remedial efforts, we have and will continue to enhance our internal controls over financial reporting, by, among other things: hiring qualified accounting and finance personnel; increasing our efforts to educate our personnel on the application of the internal control structure; emphasize with management the importance of our internal control structure; continue to seek outside consulting services where we believe the complexity of a particular matter exceeds our internal capabilities; and by continuing to implement improved accounting systems.

 

We are committed to continuing to improve our internal control processes and we will continue to review our financial reporting controls and procedures. As we continue to evaluate and work to improve our internal controls over financial reporting, we may determine additional measures needed to address control deficiencies or modify certain activities of the remediation measures described above.

 

Changes in Internal Control over Financial Reporting

 

On October 1, 2017, we began to implement a new ERP system on a Company-wide basis, which is expected to improve the efficiency of certain financial and related transaction processes. The implementation will result in business and operational interruptions as our old system is being phased out. As discussed above, we believe we have developed an appropriate plan to remediate and have begun our remediation efforts related to the material weaknesses.

 

Along with the foregoing remediation actions and the changes described in the previous section, the Company adopted ASU 2014-09 (see Note 2 to the Condensed Consolidated Financial Statements included in this Quarterly Report) effective January 1, 2018 and is in the process of implementing controls for financial reporting surrounding the implementation ASC 606.

 

     
    Page 49 of 51

 

PART II – OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Other than the legal proceeding described above, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition, operating results or cash flows.

 

ITEM 1A. RISK FACTORS

 

Not required for smaller reporting company.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

 

On July 9, 2018, the Board of Directors authorized the issuance of Common Stock to Phillip Solomon for the replacement of stock options. On November 30, 2017, Philip Solomon was granted 250,000 stock options. Mr. Solomon surrendered these options in consideration of 50,000 shares of the Company’s Common Stock. On July 9, 2018, the Board of Directors also approved a grant to Mr. Solomon of an additional 50,000 shares of the Company’s Common Stock at a share price of $0.10 per share as a share bonus in consideration for performance during the third quarter of 2018.

 

On July 16, 2018, the Board of Directors authorized an amendment to the prior issuance of stock options granted to Tracey Kidd on June 21, 2018. The consulting agreement is being revised to provide an increase in the total options from 300,000 to 400,000. The additional 100,000 stock options was issued at an exercise price equal to the average closing price of the Company’s common stock over the ten trading days prior to the date of grant, which is deemed to be the fair market value of the Company’s common stock as of the date of grant. 50,000 of the additional 100,000 stock options vested immediately upon grant. The remaining 50,000 stock options will vest one year after the date of grant.

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

None.

 

ITEM 5. OTHER INFORMATION

 

None.

 

     
    Page 50 of 51

 

ITEM 6. EXHIBITS

 

Exhibit
No.
  Description    
2.1   Share and Option Purchase Agreement   Incorporated by reference to Exhibit 2.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
         
3.1   Amended and Restated Articles of Incorporation   Incorporated by reference to Exhibit 3.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
         
3.2   Amended and Restated Bylaws   Incorporated by reference to Exhibit 3.2 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
         
3.3   First Amendment to Amended and Restated Bylaws   Incorporated by reference to Exhibit 3.3 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
         
4.1   Specimen certificate evidencing the common stock   Incorporated herein by reference to Exhibit 4.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001
         
4.2   Promissory Note, dated July 15, 2017, issued by ICTV Brands Inc. in favor of LeoGroup Private Investment Access, LLC in the principal amount of $2,000,000   Incorporated herein by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on July 18, 2017
         
4.3   Promissory Note, dated July 6, 2018, issued by ICTV Brands Inc. in favor of Stephen Jarvis, in the principal amount of $100,000   Filed herewith
         
4.4   Certificate of Designation of the Series A Preferred Stock   Incorporated herein by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on May 2, 2018
         
10.1   2001 Stock Option Plan   Incorporated by reference to Exhibit 10.2 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
         
10.2   2011 Incentive Stock Option Plan   Incorporated herein by reference to Exhibit 10.13 to the Company’s Registration Statement on Form S-1, filed with the Securities and Exchange Commission on April 14, 2017
         
31.1   Rule 13a-14(a)/15d-14(a) Certification – Chief Executive Officer   Filed herewith
         
31.2   Rule 13a-14(a)/15d-14(a) Certification – Chief Financial Officer   Filed herewith
         
32   Section 1350 Certifications   Filed herewith
         
101.INS   XBRL Instance Document   *
         
101.SCH   XBRL Taxonomy Extension Schema Document   *
         
101.CAL   XBRL Taxonomy Extension Calculation Linkbase Document   *
         
101.DEF   XBEL Taxonomy Extension Dedinition Linkbase Document   *
         
101.LAB   XBRL Extension Label Linkbase Document   *
         
101.PRE   XBRL Taxonomy Extension Presentation Linkbase Document   *

 

* As provided in Rule 406T of Regulation S–T, this information shall not be deemed “filed” for purposes of Sections 11 and 12 of the Securities Act and Section 18 of the Securities Exchange Act or otherwise subject to liability under those sections.

 

     
    Page 51 of 51

 

SIGNATURES

 

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  ICTV BRANDS INC.
  Registrant
     
Date: November 19, 2018 By: /s/ Kelvin Claney
  Name: Kelvin Claney
  Title: Chief Executive Officer
     
Date: November 19, 2018 By: /s/ Ernest P. Kollias, Jr.
  Name: Ernest P. Kollias, Jr.
  Title: Chief Financial Officer