Eros Now Enters Into Strategic Partnership With FashionTV
September 26 2018 - 9:00AM
Business Wire
Eros Now Subscribers will have access to 12+
Linear TV channels of FTV along with 145+ hours of On-Demand
Content
Eros International PLC (NYSE:EROS) (“Eros”), a leading global
company in the Indian film entertainment industry, announced today
that Eros Now, its cutting-edge digital over-the-top (OTT) South
Asian entertainment platform, has entered into a partnership with
leading fashion and lifestyle channel, FashionTV (“FTV”). With this
association, Eros Now will be the first OTT player to venture into
the fashion and lifestyle segment by providing consumers access to
FTV’s 12+ Live TV Channels and 145+ hours of VOD content.
FTV, a 20-year-old global satellite TV network, delivers the
latest fashion trends, models, events and celebrity news. With its
unmatched library of 11,000+ Bollywood and regional films,
entertainment shows, music videos and originals, Eros Now’s
strategic tie-up with FTV will further expand its content offering
to consumers, now encompassing fashion and lifestyle as well.
Further, this first-of-a-kind partnership gives subscribers a
chance to delve into the lives of their favorite models, view
never-seen-before interviews of fashion gurus and get an exclusive
view of the modelling industry, making it an ideal hangout for
fashion enthusiasts who will now have front row access to the best
of fashion and lifestyle.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital said, “Recognizing very distinct consumer behavior of
linear and on-demand consumption patterns, the association with FTV
adds a new dimension to the Eros Now platform. Eros Now has always
stayed ahead of the curve and the foray into alternative and
fashion programming, in addition to our existing unrivaled
entertainment content, further reiterates our promise to offer
differentiated and relevant content.”
“FashionTV is proud to be partnering with Eros Now and we are
delighted to enter this new and exciting business chapter in India.
The Indian market is one of the world’s largest and is of upmost
importance for our company. Now, the Indian audience will be able
to enjoy our multi-media OTT and VOD platform called FashionTV+,
which is offering 12+ live streaming channels with 24/7 glamorous
entertainment and a review of the latest fashion trends,” said
Alex Ecker, Senior VP of FashionTV Asia/Pacific.
About Eros International
Plc
Eros International Plc (NYSE:EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 11,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 113 million registered users and 10.1 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com.
About FashionTV:
FashionTV is a global 24/7 television network focused
exclusively on fashion, beauty, trends, celebrities and style.
Founded in France in 1997 by Michel Adam, president and CEO of the
company, FashionTV has become one of the most widely distributed
satellite channels in the world: 31 satellite and 2,000 cable
systems, with a total of 500 million households in 192 countries
across the five continents.
Today, FashionTV is a multi-media platform offering a 24/7
review of global fashion, beauty and style TV channel, OTT and
SVOD platform worldwide that provides glamorous entertainment with
emphasis on the latest fashion trends.
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version on businesswire.com: https://www.businesswire.com/news/home/20180926005506/en/
Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258
9909mark.carbeck@erosintl.comorMedia:Erica BartschSloane
& Company+1 212 446 1875ebartsch@sloanepr.com
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