BALTIMORE, Sept. 18, 2018 /PRNewswire/ -- Sinclair
Broadcast Group, Inc. (NASDAQ: SBGI) today announced its
partnership with The Salvation Army to aid ongoing disaster
relief efforts for the victims of Hurricane Florence. Sinclair will
hold a national Day of Giving on September
20th, encouraging viewers help those struggling
to rebuild. As part of the relief effort, Sinclair will match the
first $100,000 of the funds raised
nationally. To donate, please visit
http://sinclaircares.helpsalvationarmy.org.
"Through the 'Stand Strong for the Carolinas' relief fund,
Sinclair will be able to use our national reach to make an impact
on the local communities we serve. We are hopeful that this will
make a difference for those who have been impacted by this
devastating hurricane," said Scott
Livingston, Sinclair's Senior Vice President for News. "We
strongly encourage our viewers to join us in these efforts and
donate what they can."
As Hurricane Florence pummeled the Carolinas, Sinclair and its
affiliate stations provided viewers with continuous coverage in
multiple markets and across its digital platforms. With at least
eight markets directly in the path of the storm, Sinclair was able
to ensure that critical information was delivered promptly. Even
after the staff at its WCTI station in New Bern, N.C. was forced to evacuate in
response to dangerous conditions and flash flooding, the station
continued to provide crucial, up-to-date information by working
with its sister station WPDE in Myrtle
Beach, S.C. In total, WPDE broadcast 54 hours of live,
around-the-clock coverage, and will continue to do so as the
storm's impact is fully assessed and recovery efforts ramp up.
Stations will also carry additional information regarding the
"Stand Strong for the Carolinas" initiative.
"I want to thank New Bern's
WCTI team for doing an incredible job during this challenging time,
showing a tireless effort to empower our viewers with continuous
coverage and life-saving updates. As part of the Sinclair family,
we are lucky to have access to a network of stations across the
country that offer support in times of disaster," said WCTI's
General Manager, Matt Bowman. "I
would also like to thank the first responders here in North Carolina, South Carolina, and those who traveled from
other states to assist. In times like this, we all owe our utmost
gratitude to the men and women who go out at the height of the
storm to help our neighbors in need."
With towns across the Carolinas still being impacted by heavy
rains and flash flooding, the full effects of the Florence are yet
to be determined. Sinclair will continue to provide its viewers
with up-to-date coverage as it becomes available.
Donations for the "Stand Strong for the Carolinas" relief fund
will be accepted at http://sinclaircares.helpsalvationarmy.org.
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. The Company owns, operates
and/or provides services to 191 television stations in 89 markets.
Sinclair is a leading local news provider in the country and
operates the greatest number of award-winning news rooms in the
industry and is dedicated to impactful journalism with a local
focus. The Company has multiple national networks, live local
sports production, as well as stations affiliated with all the
major networks. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net
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SOURCE Sinclair Broadcast Group, Inc.