JCPenney Takes Big & Tall to New Heights with Shaquille O'Neal XLG
August 20 2018 - 9:00AM
Company expands
partnership with NBA Legend to launch an exclusive brand
collection
PLANO, Texas -
(Aug. 20, 2018) - Building on the Company's partnership with
NBA legend and television personality Shaquille "Shaq" O'Neal,
JCPenney (NYSE: JCP) is unveiling an all-new, exclusive big &
tall brand, Shaquille O'Neal XLG. Available in 350 stores and
online at JCPenney.com on Sept. 13, the brand will feature a
curated selection of men's clothing and furnishings designed
specifically with the big & tall customer in mind.
"With the launch of Shaquille
O'Neal XLG, we continue to strengthen our special size business by
delivering the stylish, high quality apparel and accessories our
customers want at the value they seek," said James Starke, senior
vice president and head of merchandising for JCPenney. "Shaquille
is a trusted and charismatic brand advocate who resonates with our
core male customer, and we cannot wait to share his collection with
big & tall men, giving them another compelling reason to visit
JCPenney."
Shaquille O'Neal XLG will offer
over 60 unique styles of men's suited separates, dress shirts, ties
and belts in a range of sizes, all at affordable price points. Sale
prices include a suit for $199.99, sport coat for $114.99 and dress
shirt for $32.50. Big & tall men will discover suited separates
and sport coats in sizes up to 64, belts up to 4XL, and extra-long
ties.
Each piece features a modern, understated design combined with a
classic fit, allowing for an effortless style that easily
transitions from day to night. Plus, each garment is infused with
performance features including cooling technology, stretch fabrics
and flex collars to ensure ultimate comfort. As always, an expanded
assortment of styles, sizes and colors will be available online at
JCPenney.com.
"I've always partnered with
trusted, quality brands that have personal meaning to me, and I'm
beyond excited to expand my relationship with JCPenney," said
O'Neal. "Every big guy should have the opportunity to bring the
sexy like I do, and I can't wait to help men just like me look
their best with a men's clothing collection that not only fits
their frames, but fits their wallets, too."
O'Neal began his partnership with
JCPenney as the exclusive big & tall style ambassador in March
of this year, showcasing his unique style and fun-loving
personality throughout the Company's big & tall marketing
initiatives. JCPenney has featured O'Neal in a variety of
broadcast, print, digital and social campaigns, including a
broadcast spot highlighting the retailer's big & tall
assortment, an NBA draft social campaign and Father's Day print and
digital pieces, as well as other various big & tall marketing
promotions.
Media Relations:
(972) 431-3400 or jcpnews@jcp.com; follow us @jcpnews
Investor Relations:
(972) 431-5500 or jcpinvestorrelations@jcpenney.com
About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home retailers, combines an expansive footprint of over
860 stores across the United States and Puerto Rico with a powerful
e-commerce site, jcp.com, to deliver style and value for all
hard-working American families. At every touchpoint, customers will
discover stylish merchandise at incredible value from an extensive
portfolio of private, exclusive and national brands. Reinforcing
this shopping experience is the customer service and warrior spirit
of approximately 98,000 associates across the globe, all driving
toward the Company's mission to help customers find what they love
for less time, money and effort. For additional information, please
visit jcp.com.
About Shaquille
O'Neal:
Shaquille O'Neal is a four-time NBA Champion and three-time NBA
Finals MVP. The retired, 15-time NBA All-Star was named as both one
of the highest ranked athletes in the NBA and most influential in
sports. With a PhD in Leadership and Education, this iconic
marketing and social media marvel is ranked among the "100 Most
Creative People in Business" by Fast Company
Magazine. As a celebrity, athlete, business professional
and comedian, O'Neal has an enormous and devoted fan base across a
variety of demographics. Visit Shaq.com; follow @Shaq on Facebook,
Twitter, and Instagram.
###
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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