- Provides the club’s fans with
up-to-the-second match updates, live blogging, exclusive content,
behind-the-scenes player access, and much more
- Created in partnership with the Club’s
Official Digital Transformation Partner, HCL Technologies
- Free to download
(NYSE:MANU) Manchester United and HCL Technologies, the Club’s
Official Digital Transformation Partner, have reached another
milestone in transforming the club’s digital offering to its 659
million global followers, by launching the Manchester United
Official app on iOS and Android.
Following on from the successful launch of the club’s new
website, manutd.com, and making MUTV available to be streamed via
the internet, United supporters can now look forward to a
comprehensive fan experience via the club’s official mobile
application.
The new app features an array of exclusive content, including
the United Now feed – which collates the latest news, polls, stats,
videos and blogs about the club – and an unrivalled live matchday
experience, including line ups, up-to-the-second match updates,
live blogging, player stats and score updates from rivals.
The app delivers fans exclusive content and behind-the-scenes
player access, whilst also allowing them to share their passion for
the game and connect with other fans around the world, via the
app’s social integration tool, which allows for easy sharing across
all major social networks.
The app provides quick links for fans to acquire a variety of
products and services such as matchday tickets, official
merchandise and access to MUTV.
Manchester United’s Group Managing Director, Richard Arnold,
comments:
“This app will allow our 659 million Manchester United followers
to easily connect to the club they love, wherever they are in the
world. Fans will now have the opportunity to follow all Manchester
United matches through the app with up-to-the-second notifications
and updates.
“Just days after launch, the Manchester United Official app
reached number one in the App Store’s sports category download
charts in 68 markets around the world. The app was also top ten
within the sports category in a further 123 markets.
“The app was created by a dedicated project team from HCL
Technologies and Manchester United, ensuring a truly collaborative
approach to the project. The team not only built the new app and
website, but also created an advanced underlying platform that will
give the club the ability to adapt as new technologies emerge.
“The release of the Manchester United Official app and our
revamped website allows the club to better engage with our fans
within the digital world, creating new opportunities to communicate
with our global fanbase. The core project team has done a fantastic
job, which is a testament to the fact that both Manchester United
and HCL are leaders in their respective fields.”
Manchester United’s CEO of Media, Phil Lynch, comments:
“Our collaboration with HCL has delivered a market-leading
application that will allow United to stay up-to-date with the
latest technology innovations, ensuring we are digitally
communicating with our global fanbase in the most engaging
ways."
HCL Technologies Corporate Vice President, Ashish Gupta,
comments:
“Our partnership with Manchester United has been one of
continuous co-innovation. HCL’s digital experience platform has
driven significant business transformation combining digital
product strategy and technology innovation to deliver a compelling
user experience. The Manchester United official app has received
excellent reviews from a worldwide fan base with downloads in over
210 markets.
“Manchester United is a great example of a modern,
forward-thinking global organisation that is embracing
transformative solutions to realize their digital potential. We are
excited to help Manchester United achieve this important milestone
and look forward to many years of continued success.”
Ends
Embed Link For Official Launch Video:
<iframe width="560" height="315"
src="https://www.youtube.com/embed/cXg5oh6YGP0" frameborder="0"
allow="autoplay; encrypted-media"
allowfullscreen></iframe>
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 140-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
About HCL Technologies
HCL Technologies (HCL) is a leading global technology company
that helps forward looking enterprises re–imagine and transform
their businesses. HCL operates out of 39 countries and has
consolidated revenues of US$ 7.8 billion, for 12 Months ended 31st
March 2018. HCL focuses on providing an integrated portfolio of
products, solutions and services underlined by its Mode 1–2–3
growth strategy. Mode 1 encompasses the core services in the areas
of Applications, Infrastructure, BPO and Engineering & R&D
services, leveraging DRYiCETM Autonomics to transform clients'
business and IT landscape, making them 'lean' and 'agile'. Mode 2
focuses on experience–centric and outcome–oriented integrated
offerings of Digital & Analytics, IoT WoRKSTM, Cloud Native
Services and Cybersecurity & GRC services to drive business
outcomes and enable enterprise digitalization. Mode 3 strategy is
ecosystem–driven, creating innovative IP–partnerships and Organic
IP to build products and platforms business. HCL leverages its
global network of integrated co-innovation labs and global delivery
capabilities to provide holistic multi–service delivery in key
industry verticals including Financial Services, Manufacturing,
Telecommunications, Media, Publishing, Entertainment, Retail &
CPG, Life Sciences & Healthcare, Oil & Gas, Energy &
Utilities, Travel, Transportation & Logistics and Government.
With 120,081 professionals from diverse nationalities, HCL focuses
on creating real value for customers by taking 'Relationships
Beyond the Contract'. For more information, please visit HCL
Technologies
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version on businesswire.com: https://www.businesswire.com/news/home/20180817005404/en/
Manchester UnitedKate Lowe, +44 (0) 161 868
8427kate.lowe@manutd.co.uk
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