ST. LOUIS, Aug. 8, 2018 /PRNewswire/
-- FleishmanHillard today announced the merger of LPP with its
office in Boston, creating a
leading agency in Boston for
healthcare, technology, B2B, consumer, higher education and
crisis communications clients. The combined office will operate
under the FleishmanHillard brand, with integration beginning
immediately.
"FleishmanHillard and LPP have complementary capabilities and
this merger will provide greater depth in the Boston market to better serve our clients,"
said J.J. Carter, FleishmanHillard global chief operating officer
and president, Americas. "Combining the talent, experience and
creativity of the two agencies will strengthen our offering, bring
enhanced solutions to our clients and enrich the experience of our
employees in Boston."
John Isaf, currently senior vice
president and senior partner, general manager of FleishmanHillard
in Boston, will lead the combined
Boston office. Melissa Zipin, currently managing director of
LPP will join FleishmanHillard as a senior vice president and
senior partner, and become a part of the office's leadership
team.
"Boston is a critical market to
FleishmanHillard and bringing these two teams together will provide
superior counsel and fully integrated communications that mirrors
the industry sector opportunities and needs of clients here," Isaf
said. "What's most exciting is the caliber of our people and depth
of resources and expertise – including creative, content, social
and crisis capabilities – our new team can deliver to not only
Boston-based clients, but those
brands that are increasing their presence in Boston."
LPP has been part of the FleishmanHillard network since 2000 and
the two offices have collaborated on a number of projects in recent
years. The offices are currently co-located and will remain at
their current address. While integration will begin immediately,
the transition team is working to have all talent, systems and
operations integrated during the fourth quarter.
About FleishmanHillard
FleishmanHillard specializes in public relations,
reputation management, public affairs, brand marketing, digital
strategy, social engagement and content strategy. FleishmanHillard
was named Agency of the Year at the 2017 North American Excellence
Awards; 2017 ICCO Network of the Year for the Americas and EMEA;
PRWeek's Best Places to Work 2017; PR News' Best Places to Work in
PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ
Equality for 2018; PR Awards Asia 2017 Greater China Agency of the
Year; and NAFE's "Top 50 Companies for Executive Women" for
2010-2018. The firm's award-winning work is widely heralded,
including at the Cannes International Festival of Creativity.
FleishmanHillard is part of Omnicom Public Relations Group, and has
more than 80 offices in 30 countries, plus affiliates in 43
countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three
of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, marketing to
women, fashion, global health strategy and corporate social
responsibility. It encompasses more than 6,000 public relations
professionals in more than 330 offices worldwide who provide their
expertise to companies, government agencies, NGOs and nonprofits
across a wide range of industries. Omnicom Public Relations Group
is part of the DAS Group of Companies, a division of Omnicom Group
Inc., that includes more than 200 companies in a wide range of
marketing disciplines including advertising, public relations,
healthcare, customer relationship management, events, promotional
marketing, branding and research.
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SOURCE FleishmanHillard