Mosaic Telecom Harnesses the Power of Behavioral Insights from Calix Cloud to Delight Subscribers
July 19 2018 - 8:25AM
Calix, Inc. (NYSE:CALX) today announced Mosaic Telecom, a leading
local exchange carrier (LEC), is tapping into the full power of
Calix Cloud to deliver an exceptional subscriber experience while
increasing ARPU and take rates. With Calix Marketing Cloud in
place, Mosaic is leveraging subscriber data to tailor its offerings
to meet subscriber needs across an economically diverse service
area. Thanks to Calix Support Cloud, the Mosaic team can also
ensure that every subscriber receives a consistent, high quality
experience through its Calix GigaCenter powered Managed Wi-Fi
service.
Calix Marketing Cloud enables the Mosaic marketing team to
analyze subscriber behavioral and network data to identify upsell
opportunities throughout their subscriber population. Armed with
this insight, the team has launched a targeted campaign that is
driving an 80 percent take rate for new, higher bandwidth services.
This data-driven approach ensures that Mosaic can maximize the
return on its investments while increasing subscriber satisfaction
and loyalty.
Mosaic is utilizing the new Self-Heal capabilities of Calix
Support Cloud to proactively identify and address Wi-Fi performance
issues. Thanks to Self-Heal many issues are now fixed before
subscribers even notice a problem. The Mosaic customer service team
is also using Calix Support Cloud to analyze network health and
remotely troubleshoot issues reported by their subscribers. By
streamlining workflows and dramatically reducing support call
times, Calix Support Cloud has helped team members shift their
focus to deploying new services and onboarding new subscribers.
“Even with a diverse serving area that ranges from seasonal lake
homes to economically disadvantaged communities, Mosaic can ensure
that all of our subscribers access the highest quality broadband
services available,” said Scott Behn, CEO of Mosaic Telecom.
“Thanks to Calix Cloud, we have a better understanding of our
subscriber’s behaviors and needs. As a result, we can continuously
improve our subscriber interactions and deepen our relationships.
Whether it’s through incremental network investments, the
introduction of a new and personalized service, or the delivery of
faster and more effective support, each engagement we have with a
subscriber provides an opportunity to exceed their expectations and
deliver an unmatched customer experience.”
The Mosaic team is building on the initial success of its
targeted campaigns to introduce new services. For instance, many
seasonal home owners disconnect their broadband service for part of
the year. Mosaic plans to leverage Calix Cloud to identify
seasonal residents who may want to monitor connected smart home
devices in their seasonal homes year-round.
"As Calix Cloud becomes an increasingly indispensable part of
our customers' success, we are delighted to see the benefits that
the platform brings to our customers and the communities they
serve," said Skip Hirvela, Calix vice president of sales. “As our
customers introduce innovative new services that are tailored to
specific subscriber needs, they improve the value proposition of
our entire industry. Many service providers deal with seasonal
population changes and other variations across their serving areas.
Calix Cloud enables them to mine behavioral data to understand
subscribers’ needs and grow their businesses throughout the
year.”
About Calix
Calix, Inc. (NYSE:CALX) – Innovative communications service
providers rely on Calix platforms to help them master and monetize
the complex infrastructure between their subscribers and the cloud.
Calix is the leading global provider of the cloud and software
platforms, systems, and services required to deliver the unified
access network and smart premises of tomorrow. Our platforms and
services help our customers build next generation networks by
embracing a DevOps operating model, optimize the subscriber
experience by leveraging big data analytics and turn the complexity
of the smart home and business into new revenue streams.
This press release may contain forward-looking statements that
are based upon management's current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix's results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Press Inquiries: Neila
Matheny707-766-3512Neila.matheny@calix.com
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