Avid® (Nasdaq:AVID), the leading technology provider of software
tools and platforms that power the media and entertainment
industry, and the Avid Customer Association (ACA), Avid’s
customer-led organization, today announced the results of the 2nd
annual ACA Vote. The ACA Vote gives TV, film and music
professionals a uniquely powerful hand in influencing Avid’s future
offerings. The results help prioritize Avid’s product and
innovation roadmap for 2018 and beyond, while calling attention to
its customers’ most pressing requirements and concerns. The
findings on emerging technology and new business requirements also
provide valuable understanding of the media industry’s plans and
challenges related to multiplatform content delivery, remote
production, 4K/UHD, multichannel/immersive audio, and
file-based/tapeless workflows.
“Each year, the ACA Vote uncovers the most important needs of
Avid’s customers—and indeed the industry as a whole,” said ACA
Co-chair Richard Friedel, Executive Vice President and General
Manager for Fox Networks Engineering & Operations. “The results
help Avid identify where it needs to focus its efforts and
contribute to the ongoing dialogue between Avid and the ACA so that
we can work together to address the most pressing industry
challenges.”
This year, more than 4,800 people working in all aspects of
media and representing over 3,500 organizations in 117 countries
participated in the vote. Their collective input ensures that Avid
is focused on helping them to secure their most promising
opportunities while fostering deeper collaboration between Avid and
its customers. ACA leadership and Avid appointed Devoncroft
Partners, a leading media technology research provider, to help
expand the efforts of surveying, capturing and analyzing revealing
opinions from the community on evolving business dynamics, emerging
trends, and technology directions that are important to the media
industry.
Major Findings:
The ACA Vote revealed that across all sectors—broadcast, video
and audio—the top three technology trends facing media companies
are multiplatform content delivery, remote production and 4K/UHD.
Broadcast and video professionals exclusively (not audio
professionals) also consider 4K/UHD, file-based/tapeless workflows
and high dynamic range (HDR) to be significant trends.
- 56.9% indicate that multiplatform content delivery is the most
important trend because it allows content to be available on all
distributed platforms, with 17% believing it provides the potential
for new revenue streams.
- 9.8% of respondents believe multiplatform content delivery
helps retain consumers’ attention, while 9.2% believe it helps them
achieve a competitive advantage in the marketplace.
According to respondents, remote production is the second most
important trend:
- 22.6% of voters indicate that remote production saves costs
compared to on-premise event production.
- 17.4% believe remote production better utilizes technology
infrastructures at existing facilities.
- 13.9% say remote production improves the quality of event
production capabilities.
4K/UHD is another trend that continues to be top of mind for
media companies:
- The majority of media professionals (47.9%) believe that viewer
demand for 4K will make it a necessity to remain competitive.
- Nearly 20% of respondents believe 4k/UHD adds image quality in
the production process, while 19.7% perceive it helpful to
futureproof content.
The ACA Vote results also showed meaningful UHD penetration
across several categories, including encoding/transcoding, graphics
and branding, production servers and video editing.
According to report findings, the most significant obstacles to
achieving goals within these trend areas were cost and
interoperability. When looking at end users’ budgets and their
plans to allocate resources over the next 12-18 months:
- 50% say they will upgrade audio capabilities.
- 25% say they will invest in cloud services and technology.
- 25% say they will upgrade their infrastructure for 4K/UHD
operations.
“The Avid Customer Association continues to take important
strides to give anyone in the media industry a voice that can
positively influence the direction of the industry and Avid’s
technical contributions,” said Avid CEO and President Jeff Rosica.
“Over the past 12 months, we’ve delivered two major waves of
product innovations based on last year’s ACA Vote, and we’ll begin
to deliver on these latest voter priorities with the next big wave
we’ll be announcing at IBC 2018.”
Stronger ACA Structure IntroducedThe ACA Board
has introduced a new and improved structure to help the ACA
become even more successful, expand its dialog, and better align to
most effectively collaborate with Avid and its partners. Key
changes include expanding collaborations with Avid's partner
ecosystem to include Alliance partners and Development partners,
the addition of several new product-related committees, including
Newsroom and News Production, and a more diverse breakdown of
committees related to strategy and future direction. The ACA Board
believes this new structure will provide a more effective framework
to solve the most important issues facing our industry today.
About the Avid Customer AssociationParticipants
throughout the media and entertainment ecosystem are confronting
increased pressures and competition as digital disruption is
impacting content creation, management, delivery and monetization.
In response, Avid, along with its customers, established the ACA as
the world’s most innovative and influential media technology
community representing organizations and professionals from all
levels of the industry—fostering deep collaboration between Avid
and the people who are most passionate about capturing
opportunities to thrive amid industry change and disruption. Any
professional working in media and entertainment can improve their
opportunity, understanding and connectivity through ACA membership,
which is free of charge for any qualified member of the community.
Learn more at www.avidcustomerassociation.com.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe™, Maestro™,
and PlayMaker™. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:AvidAmy
Paladinoamy.paladino@avid.com+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)Alex Humphries-French –
UKTanya Roberts – USAavid@rlyl.com
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