Party City Announces Expansion of Seasonal Pop-Up Store Offerings
June 25 2018 - 8:00AM
Party City Holdco Inc. (NYSE:PRTY), the leading vertically
integrated party goods company in North America, announced today
the Company’s strategic decision to expand its temporary store
offerings through the expected piloting of approximately 50 new
‘Toy City’ pop-up stores.
Party City will launch the temporary Toy City
sites alongside its Halloween City pop-up stores in a variety of
locations across the country. These sites were selected based on
optimal location and attractive leasing opportunities.
James M. Harrison, Chief Executive Officer,
stated, “Party City is the unmatched leader when it comes to
relevant product offerings for everyday occasions and seasonal
celebrations, and we’re always looking for opportunities to enhance
these assortments for our customers. The creation of a Toy City
concept to complement our temporary seasonal retail strategy is a
logical extension of our brand; one that will allow us to leverage
our existing pop-up store capabilities and capitalize on the
category whitespace that has recently been created.”
By co-locating the Toy City pop-ups alongside
Halloween City locations, the Company will leverage the strength of
these stores to create a concurrent seasonal and toy destination,
with an integrated and seamless shopping and checkout experience.
The Toy City pop-ups will open in early September 2018 in
conjunction with the Company’s Halloween City openings and operate
through the holiday season, servicing customers’ end-to-end
needs.
Party City will also test an expansion of its
online assortment of toy offerings, providing customers with a
broader range of toy products to choose from, while further
supporting the overall Party City experience online.
Mr. Harrison concluded, “As the leading
omni-channel retailer in the category, there are many benefits to
this pop-up store expansion strategy. We’re excited to increase our
toy assortments while still remaining focused on our core seasonal
offerings.”
About Party CityParty City
Holdco Inc. is the leading party goods company by revenue in North
America and, it believes, the largest vertically integrated
supplier of decorated party goods globally by revenue. The Company
is a popular one-stop shopping destination for party supplies,
balloons, and costumes. In addition to being a great retail brand,
the Company is a global, world-class organization that combines
state-of-the-art manufacturing and sourcing operations, and
sophisticated wholesale operations complemented by a multi-channel
retailing strategy and e-commerce retail operations. The Company is
the leading player in its category, vertically integrated and
unique in its breadth and depth. The Company designs, manufactures,
sources and distributes party goods, including paper and plastic
tableware, metallic and latex balloons, Halloween and other
costumes, accessories, novelties, gifts and stationery throughout
the world. The Company’s retail operations include over 900
specialty retail party supply stores (including approximately 150
franchise stores) throughout North America operating under the
names Party City and Halloween City, and e-commerce websites,
principally through the domain name PartyCity.com.
Contacts
Investor Relations
ICR
Farah Soi and Rachel Schacter
203-682-8200
InvestorRelations@partycity.com
Media Relations
ICR
Brittany Fraser and Jim Furrer
203-682-8200
PartyCityPR@icrinc.com
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