MONTREAL and NEW BRUNSWICK, N.J., May 17, 2018 /CNW/ -- Engagement Labs (TSX
VENTURE: EL) (OTCQB: ELBSF) announced today that it has
renewed a contract with a leading media agency for three years. The
contract, valued at CDN $415k, is a
testament to the important role that Engagement Labs plays in
helping to identify and analyze the power of social influence in
driving media and ad performance. TotalSocial® has become an
integral tool to create strategies and evaluate
performance.
"Advertising plays an increasingly important role in people's
lives as a curation engine for products, brands, shows, movies,
etc. It is also sparking consumer conversations that lead to
purchases," said Ed Keller, CEO of
Engagement Labs. "The agency recognizes the relationship between
media, advertising, consumer conversations and purchasing decisions
and is leveraging our platform to create and test strategies, as
well as communicate value and metrics to clients."
The media agency uses Engagement Labs data in several different
ways, including media planning, understanding the impact of
communications plans on key performance indicators like advocacy,
quantifying the multicultural influencer marketplace in the U.S.,
market mix models that quantify the impact of marketing investment
and new business pitches.
"Engagement Labs has proven the important relationship between
media and social influence. This agency shares that belief,
and integrates our TotalSocial data into their work on behalf of
their impressive list of Fortune 500 clients," said Steven Brown, President and Chief Revenue
Officer of Engagement Labs. "We believe that agencies
represent a source of revenue in their own right, and they can also
provide Engagement Labs with access to major Fortune 500 brands
that we have yet to penetrate. This agency, for example, has
already enabled us to work with a leading energy company. And
with a client base that includes leading global brands in
beverages, food, automotive, retail, and consumer health care, we
look forward to working closely with them to serve the needs of the
agency and its clients in 2018 and beyond."
TotalSocial is a patent pending data and analytics
platform, uniquely providing brands and companies with a
comprehensive view of the social ecosystem and its impact on their
business. Engagement Labs continues to grow its roster of Fortune
500 brands from a range of sectors including financial services,
telecom, media, sports, food, retail, beauty and software.
TotalSocial is the only platform that combines online data
about brand conversations that take place via social media, with
offline data via word of mouth conversations. The platform has a
proprietary 10-year database of offline conversation built by
Engagement Labs, the only such source of offline data about brands,
and is a major source of competitive advantage. This data feed the
company's predictive analytics engine, which uses proprietary
algorithms and machine learning to forecast future sales and
provide marketers with better insights, improved marketing ROI and
increased sales. To learn more,
visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an
industry-leading data and analytics firm that focuses on the entire
social ecosystem and its impact on businesses. Engagement Labs'
TotalSocial platform provides brands with unique online (social
media) and offline (word of mouth) insights, and predictive
analytics achieved through machine learning, to reveal the
social metrics and insights that will increase marketing ROI and
top line revenue. TotalSocial, which tracks 500 brands, is the
only platform that provides marketers with proprietary brand data,
industry and competitive intelligence and in-depth analysis of what
drives performance and how to improve, while tracking KPI's and
goals.
To learn more
visit www.engagementlabs.com / www.totalsocial.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800
SOURCE Engagement Labs