LOS ANGELES, April 17, 2018 /PRNewswire/ -- SRAX (NASDAQ:
SRAX) launched its new auto vertical offering, SRAXauto. The
company's latest digital marketing and data management tool is
designed to reach and reveal valuable auto audiences for auto
manufacturers and dealers.
"Replicating the success of our vertical strategy is a core
focus," said Christopher Miglino,
CEO and Chairman of SRAX. "SRAXauto is the latest example of our
efforts and the opportunity to drive unique targeting capabilities
for the automotive industry."
SRAXauto's intelligent stack of tools enable auto manufacturers
and dealers to target and reach buyers at dealerships, auto shows,
or at home on both desktop and mobile through precision audience
building that identifies and targets highly engaged auto intenders
on the road to purchase.
Key offerings included in SRAXauto are:
- CarTRAX: Combines cookies, previous car buyers' device IDs, and
timely intent data.
- CarTRAX Loyalty: Delivers digital ads to a matched list of
lease and car buyer data.
- ShowTRAX: Engages attendees of a drive event or car show.
- CarTRAX Direct: Applies data from direct mail programs to reach
auto intenders online.
- DealerTRAX: Tracks and targets visitors to specified
dealerships.
- TestDriveTRAX: Targets test drivers after leaving a dealer
location.
- Lease&LoanTRAX: Enables brand targeting at the end of a
lease or loan.
"SRAXauto represents the latest category-specific tool for
buy-side digital marketers," said Randy
Clark, vice president of sales, SRAX. "SRAXauto places auto
marketing campaigns miles ahead of the competition for the second
largest ad-spending vertical in the U.S."
To learn more about SRAXauto, visit:
https://srax.com/products/.
ABOUT SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and data
management platform delivering the tools to reach and reveal
valuable audiences. SRAX's machine-learning technology analyzes
marketing data to identify brands and content owners' core
consumers and their characteristics across marketing channels.
Through an omnichannel approach that integrates all aspects of the
advertising experience into one platform, SRAX discovers new and
measurable opportunities that amplify campaign performance and
maximize profits. For more information on how SRAX delivers a
digital competitive advantage to surpass today's marketing
challenges, visit www.srax.com.
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that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
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to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including, without limitation,
statements made with respect to expectations of our ability to
increase our revenues, satisfy our obligations as they become due,
report profitable operations and other risks and uncertainties, all
as set forth in our Annual Report on Form 10-K for the year
ended December 31, 2016, as filed with the Securities and
Exchange Commission. All forward-looking statements involve
significant risks and uncertainties that could cause actual results
to differ materially from those in the forward-looking statements,
many of which are generally outside the control of Social Reality
and are difficult to predict. Social Reality undertakes no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or
otherwise.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
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SOURCE Social Reality, Inc.