- QYOU partners with premium local content creators Power Drift,
Arre, The Comic Wallah, POP XO and 101 India to boost programming
line-up
- Recent launch on Jio TV's mobile subscription service delivers
Q India to an additional audience of 168 million
- QYOU India becomes 'Q India' or 'The Q' to strengthen brand
identity
TORONTO, DUBLIN, and LOS
ANGELES, April 17, 2018 /CNW/
- QYOU Media (TSXV: QYOU), the world's leading curator of
premium 'best-of-web' video for multiscreen distribution is growing
its operations in India following
the successful launch of QYOU India on Tata Sky, by adding a block
of new content partnerships. Rebranding as Q India, the company's
localized service recently also launched on Jio TV, India's fastest growing mobile service with
168 million subscribers.
The average Indian user watches 8.5 hours of YouTube and
Facebook short-form video content each month and as a result there
is an abundance of talented creatives producing culturally relevant
bite-sized shows that appeal to local audiences. Following a number
of successful content partnerships signed in 2017, including Pocket
Aces and Culture Machine (amongst others), "The Q" is now adding a
new group of premium channel partners to its roster.
The additions to the programming line-up include popular
automotive channel - Power Drift; teller of culture stories from
across the continent - 101 India;
Arre - producer of web-series, documentaries, social experiments
and podcasts; The Comic Wallah - a comedy platform under the
FabForm network, and POPxo - the lifestyle platform geared toward
young Indian women. This slate of new partnerships significantly
deepens QYOU India's line-up, bringing fresh new content from some
of the region's most talented creatives to millions of viewers
across TV and mobile.
As part of this expansion, QYOU India will streamline its brand
identity to "Q India" or simply "The Q" as it builds into the
premier destination for the very best original, digital content in
India.
Curt Marvis, CEO and Co-Founder,
QYOU Media says: "India is a huge
growth market with lots of young and upwardly mobile audiences
hungry for new content and programs from their favorite service
providers. Over the past year, we've been working hard to establish
a presence in India by
collaborating with premium local content creators and service
providers to deliver a localized version of our programming
available to millions of viewers in other countries around the
world. We couldn't be happier to see all of our hard work coming to
fruition through partnerships with India's most popular influencers and
distribution deals with market leaders like Tata Sky and Jio TV,
who have helped us increase our audience reach in India to 185 million viewers."
Q India can be found on new
channel numbers on Tata Sky (209 & 210), and is now also
available in the Entertainment section on Jio TV.
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Showmax, iflix, SuperChannel, Jio and TATA Sky.
Forward-Looking Statements
This press release may contain "forward-looking information" and
"forward-looking statements" within the meaning of applicable
securities laws, including, without limitation, statements
regarding changes to the board of directors of QYOU Media subject
to TSX Venture Exchange approval. All information contained herein
that is not clearly historical in nature may constitute
forward-looking information. Forward-looking statements are
necessarily based upon a number of estimates and assumptions that,
although considered reasonable by management, are inherently
subject to significant business, economic and competitive risks,
uncertainties and contingencies that may cause actual financial
results, performance or achievements to be materially different
from the estimated future results, performance or achievements
expressed or implied by those forward-looking statements and the
forward-looking statements are not guarantees of future
performance. Additional risks and uncertainties regarding QYOU
Media are described in its publicly available disclosure documents,
filed by QYOU Media on SEDAR at www.sedar.com except as updated
herein. The forward-looking statements contained in this news
release represent QYOU Media's expectations as of the date of this
news release, or as of the date they are otherwise stated to be
made, and subsequent events may cause these expectations to change.
Except as required by law, QYOU Media undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise, except
as may be required by law. Readers are cautioned not to put undue
reliance on these forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE QYOU Media Inc.