Gramercy Institute recognizes the launch of the world's
first marijuana ETF for its strategic excellence in financial
marketing
TORONTO, April 11, 2018 /CNW/ - Horizons ETFs
Management (Canada) Inc.
("Horizons ETFs") is honoured to have won three marketing
awards at the 15th Annual Gramercy Institute Financial
Marketing Strategy Awards ("Gramercy Awards") in
New York City, for the launch
campaign behind the Horizons Marijuana Life Sciences Index ETF
("HMMJ") – the world's first marijuana ETF.
Recognized by the Gramercy Institute, a network of senior
marketers from leading financial institutions worldwide, Horizons
ETFs won the award for 'Best Strategy: Domestic & Single
Country' for the 'World's First Marijuana ETF' – under the
'Business-to-Consumer' category. It also won the 'Best of Category'
Award among firms that submitted in this category. Horizons ETFs
also won the 'Best of Show' Award, which went to the application
that scored the highest amount of points across the Gramercy
Awards' 43 categories.
Launched last April, HMMJ is the world's first and largest ETF
in terms of assets under management ("AUM") that offers
direct exposure to North American-listed securities that are
involved with marijuana production and bioengineering. HMMJ's
launch was one of the most successful ETF launches in Canadian
history, peaking at approximately $863
million in AUM on January 23,
2018 before market pullbacks. Its AUM now stands at over
$616 million (as at April 10, 2018).
"We are honoured to be recognized for the marketing and
strategic efforts that helped make the HMMJ launch a success,"
said Steve Hawkins, President and
Co-CEO, Horizons ETFs. "It was a unique challenge and
opportunity to launch this product in Canada, due to the speculative and somewhat
controversial nature of how the Cannabis industry was perceived at
the time – yet our marketing team nailed it!"
Within the 'Best Strategy: Domestic & Single Country'
category, Horizons ETFs competed against 20 other firms, which
included BMO Capital Markets, AIG and Wells Fargo Asset Management
for the category win. To win 'Best of Show', Horizons ETFs scored
the largest amount of presentation points compared to the various
firms named across all categories.
"It has been exciting to shape HMMJ's marketing journey and
grow the awareness of Marijuana as a long-term thematic asset
class," said Tammy Cash,
Executive Vice-President and Head of Marketing, Horizons ETFs.
"It's also very rewarding to see HMMJ inspire a whole new class
of first-time ETF investors – people who may not have otherwise
learned about ETFs if it wasn't for Cannabis investing."
HMMJ is an index (or passively managed) ETF, which seeks to
replicate, to the extent possible, the performance of the North
American Marijuana Index (the "Index"), net of expenses. The
Index is designed to provide exposure to the performance of a
basket of North American publicly listed life sciences companies
with significant business activities in the marijuana industry. The
Index selects from a current universe of companies that have
operations that may include one or more of biopharmaceuticals,
medical manufacturing, distribution, bio-products and other
ancillary businesses related to the marijuana industry.
About Horizons ETFs Management (Canada) Inc.
(www.HorizonsETFs.com)
Horizons ETFs
Management (Canada) Inc. is an
innovative financial services company and offers one of the largest
suites of exchange traded funds in Canada. The Horizons ETFs product suite
includes a broadly diversified range of solutions for investors of
all experience levels to meet their investment objectives in a
variety of market conditions. Horizons ETFs currently has
approximately $10 billion of assets
under management and 81 ETFs listed on major Canadian stock
exchanges. Horizons ETFs Management (Canada) Inc. is a member of the Mirae Asset
Global Investments Group.
About the Gramercy Institute
Based in New York, the Gramercy Institute is the
world's leading network for senior marketers from the world's
leading financial institutions. The Institute hosts over 25
conferences, summits, forums and award shows each year in leading
financial hubs worldwide including Amsterdam, Boston, Chicago, Hong
Kong, London, New York, Philadelphia, San
Francisco and Toronto. The
mission of the Gramercy Institute is "to provide insight and
information to senior marketers from the world's leading financial
brand while honoring and sharing the industry's very best
practices."
Horizons ETFs is a member of Mirae Asset Global Investments.
Commissions, management fees, expenses and applicable sales taxes
all may be associated with an investment in the Horizons Marijuana
Life Sciences Index ETF managed by Horizons ETFs Management
(Canada) Inc. (the "ETF"). The ETF
is not guaranteed, its value changes frequently and past
performance may not be repeated. The Prospectus contains important
detailed information about the ETF. Please read the
Prospectus before investing.
HMMJ is not sponsored, promoted, sold or supported in any
other manner by Solactive AG nor does Solactive AG offer any
express or implicit guarantee or assurance either with regard to
the results of using the Index and/or Index trade name or the Index
Price at any time or in any other respect. The Index is calculated
and published by Solactive AG. Solactive AG uses its best efforts
to ensure that the Index is calculated correctly. Irrespective of
its obligations towards the Issuer, Solactive AG has no obligation
to point out errors in the Index to third parties including but not
limited to investors and/or financial intermediaries of the
financial instrument. Neither publication of the Index by Solactive
AG nor the licensing of the Index or Index trade name for the
purpose of use in connection with the financial instrument
constitutes a recommendation by Solactive AG to invest capital in
HMMJ nor does it in any way represent an assurance or opinion of
Solactive AG with regard to any investment in HMMJ.
SOURCE Horizons ETFs Management (Canada) Inc.