46,000-Square-Foot, Four-Level Design Experience Blurs the Lines
Between Residential and Retail, Indoors and Outdoors with Dramatic
Interior Installations Showcasing Collections from RH Interiors, RH
Modern and RH Outdoor, an Interactive Design Atelier and Rooftop
Park
RH (NYSE: RH) announced today the opening of RH Portland, The
Gallery in the Historic Alphabet District at 474 NW 23rd
Avenue.
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the full release here:
https://www.businesswire.com/news/home/20180409005292/en/
RH Portland, The Gallery in the Historic
Alphabet District (Photo: Business Wire)
RH Portland is the latest iteration of the brand’s design
galleries, and marks the ongoing collaboration between RH Chairman
& CEO Gary Friedman, and design architect James Gillam of
Backen, Gillam & Kroeger, a firm recognized as one of
Architectural Digest’s Top 100 architecture and design firms in the
world.
Commanding four levels and 46,000 square feet, this immersive
new retail experience features artistic installations of home
furnishings in a gallery setting, including entire floors dedicated
to RH Interiors, RH Modern and RH Outdoor. RH Portland also
includes an interactive Design Atelier, offering professional
design services in a studio environment.
“We don’t build retail stores,” commented RH Chairman & CEO
Gary Friedman. “Most retail stores are archaic windowless boxes
that lack any sense of humanity. We are building inspiring spaces
that blur the lines between residential and retail, indoors and
outdoors, physical and digital. Spaces that are more home than
store, surrounded by French doors, and flooded with natural light,
with a 40-foot skylight above the dramatic central staircase that
leads you up four floors to a beautifully landscaped rooftop
park.”
Conceptualized as a contemporary, yet classically-inspired
structure that is a reflection of human design, RH Portland
features a charcoal grey Venetian plaster exterior with an expanse
of glass-and-steel French doors that open onto a streetscape of
Japanese zelkova trees, winter gem boxwood, climbing Boston ivy and
jasmine pandorea vines. Looking overhead, guests will admire Juliet
balconies, a lush terrace on level three and the Rooftop Park with
mature river birch trees, boxwood topiaries, and decomposed
granite.
Arriving to the gallery’s entrance on NW 23rd Avenue, guests
will pass through a 25-foot-wide threshold of glass and steel and
continue into the gallery’s central hall with soaring 13-foot
ceilings and a cast-stone Tuscan colonnade. Dramatic cased
passageways lead to a classical arrangement of rooms with artistic
lifestyle installations featuring RH Interiors collections from
internationally renowned designers.
Continuing their journey to the upper floors, visitors will
ascend a grand double staircase spanning nearly 40 feet with
custom-designed iron handrails inspired by the work of late
20th-century Venetian architect, Carlo Scarpa. Natural light
emanates from a massive skylight four floors above, while a
spectacular installation of 21 crystal Helix Chandeliers hanging 58
feet overhead highlights a composition of gilded antique mirrors
cascading down the stairwell to create an endless reflection and
further illuminate the way.
Level two features RH Design Atelier – a 2,700-square-foot
studio, anchored by two, 15-foot custom tables, offering a fully
integrated workspace for clients, designers and architects to
reimagine one room or an entire home, inside and out. Here, guests
can work with the highly experienced RH Interior Design team to
create functional and elegant spaces. A place for collaboration and
ideation, the Design Atelier features access to RH’s vast library
of fabrics, leathers, and furniture and lighting finishes –
providing an unprecedented level of design services.
Additional RH Design Atelier resources include a Ben Soleimani
rug showroom displaying the fourth-generation designer’s
hand-knotted and hand-woven rugs, and other specialized galleries
for window treatments, bed and bath linens and bath hardware.
On the third level, visitors will find a 7,500-square-foot
exhibition space presenting RH Modern, one of the largest curated
and fully-integrated assortments of modern furnishings, lighting
and décor under one brand in the world. Developed in collaboration
with a select group of acclaimed global designers, RH Modern’s
design vernacular represents a fresh and innovative point of view,
defined by a minimalist aesthetic, the finest materials and maximum
comfort. Complementing this immersive experience is a lush garden
terrace with striking crystal and iron chandeliers, and a tracery
metal trellis accented with climbing wisteria.
At the top of the grand stair, guests will arrive at the
6,000-square-foot Rooftop Park, where they will first discover a
pavilion of glass and steel punctuated by a circular stone
fountain, cedar trellises, and a rhythmic progression of oversized
Japanese boxwood globes. With panoramic views of the West Hills,
Fremont Bridge and downtown Portland, this one-of-a-kind
destination features river birch trees set within colossal steel
planters accented with blue star juniper, sculptural evergreen
hedging, and glimmering chandeliers that further enhance intimate
vignettes of RH Outdoor collections.
RH Portland, The Gallery in the Historic Alphabet District
offers valet parking, and can be reached at 503.228.6226. Hours of
operation are Monday through Saturday from 10am to 7pm, and Sunday
11am until 6pm.
About RH
RH (Restoration Hardware Holdings, Inc. - NYSE: RH) is a curator
of design, taste and style in the luxury lifestyle market. The
Company offers collections through its retail galleries, source
books and online at RH.com, RHModern.com and Waterworks.com
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the federal securities laws, including statements
regarding statements regarding the immersive new retail experience
offered by RH Portland, The Gallery in the Historic Alphabet
District, the level of design services offered at the RH Design
Atelier, RH Modern presenting one of the largest curated and
fully-integrated assortments of modern furnishings, lighting and
décor under one brand in the world, statements regarding the
Rooftop Park being a one-of-a-kind destination, and similar
statements. You can identify forward-looking statements by the fact
that they do not relate strictly to historical or current facts. We
cannot assure you that future developments affecting us will be
those that we have anticipated. Important risks and uncertainties
that could cause actual results to differ materially from our
expectations include, among others, risks related to the number of
new business initiatives we are undertaking; our ability to
introduce new products and merchandise categories that will be of
interest to our customers and to new customers; as well as those
risks and uncertainties disclosed under the sections entitled “Risk
Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in RH’s most recent Annual
Report on Form 10-K filed with the Securities and Exchange
Commission, and similar disclosures in subsequent reports filed
with the SEC, which are available on our investor relations website
at ir.restorationhardware.com and on the SEC website at
www.sec.gov. Any forward-looking statement made by us in this press
release speaks only as of the date on which we make it. We
undertake no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by any
applicable securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20180409005292/en/
PRESS CONTACTRHAlexandra McClureamcclure@RH.comorINVESTOR
RELATIONS CONTACTRHCammeron McLaughlincmclaughlin@RH.com
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