Kimco Realty Launches Pop It Up Here! to Streamline Pop-Up Shop Leasing
March 19 2018 - 9:05AM
Business Wire
Kimco Realty (NYSE:KIM) announced today it has launched Pop It
Up Here!, a new program to streamline the process for pop-up shops
to find potential locations within the Kimco portfolio.
A growing consensus of consumers are showing an interest in
retail events or experiences, such as pop-up shops, and retailers
are capitalizing on the trend. In fact, the National Retail
Federation and Forrester’s recent State of Retailing Online study
shows that 24 percent of online and brick-and-mortar retailers are
testing pop-up stores.
Pop It Up Here! gives retailers and brands the ability to search
online through Kimco’s portfolio, either by specific location or
geographic range, for pre-approved pop-up locations that are
move-in ready. To start, Pop It Up Here! is available in six
markets – Denver, Colorado; Dallas, Texas; San Francisco,
California; Phoenix, Arizona; Bellevue, Washington; and Wilton,
Connecticut – with 34 units available across 13 Kimco shopping
centers.
“Many retailers find the freedom of a shorter-term lease
appealing,” said David Jamieson, Chief Operating Officer of Kimco
Realty. “Kimco centers offer instant customer access and foot
traffic along with a wide array of sizes and floor layouts and
flexible terms. Pop-up shops have become a way for retailers to
test market ideas, create a customer following, or transition from
clicks to bricks without the liability of a long-term lease, and
we’re proud to offer a program that assists them in their
journey.”
Pop It Up Here! is a product of Kimco’s LABS (Leaders Advancing
Business Strategy) Program, the company’s entrepreneurial idea
incubator and leadership development program, launched in 2015. The
idea was formally developed after identifying pop-up ready units
and recognizing that there is a pool of inventory in operable
condition, ready to lease to short-term retailers. Pop It Up Here!
will more easily identify and lease smaller pop-up shops within
Kimco’s portfolio, whether it be to an offshoot of a major seasonal
retailer or a small local business.
For more information, visit www.PopItUpHere.com and look through
the searchable marketplace to find the space that’s the best fit.
Or contact Jenny Westbrook, Managing Director of Specialty Leasing,
at jwestbrook@kimcorealty.com or (704) 362-6124.
About Kimco
Kimco Realty Corp. (NYSE: KIM) is a real estate investment trust
(REIT) headquartered in New Hyde Park, N.Y., that is one of North
America’s largest publicly traded owners and operators of open-air
shopping centers. As of December 31, 2017, the company owned
interests in 492 U.S. shopping centers comprising 83 million square
feet of leasable space primarily concentrated in the top major
metropolitan markets. Publicly traded on the NYSE since 1991, and
included in the S&P 500 Index, the company has specialized in
shopping center acquisitions, development and management for 60
years. For further information, please visit
www.kimcorealty.com, the company’s
blog at blog.kimcorealty.com, or follow Kimco on Twitter at
www.twitter.com/kimcorealty.
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version on businesswire.com: http://www.businesswire.com/news/home/20180319005176/en/
Kimco Realty Corp.Jennifer Maisch, 516-869-7224Director,
Corporate Communicationsjmaisch@kimcorealty.com
Kimco Realty (NYSE:KIM)
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