Sotherly Hotels Inc. Announces Plans for Tampa Hotel; to Join Hilton’s Tapestry Collection
March 08 2018 - 9:00AM
Sotherly Hotels Inc. (NASDAQ:SOHO) (the “Company”) announced today
that it has entered into a 10-year franchise agreement with Hilton
to rebrand its Tampa, Florida hotel (the “Hotel”) as Hotel Alba, a
Tapestry Collection by Hilton hotel. The conversion is scheduled to
take place on or before March 6, 2019, subject to the completion of
certain product improvement requirements.
Tapestry Collection by Hilton is a portfolio of
original upscale hotels that caters to guests seeking reliability
and value in their independent hotel choices. Each hotel will
maintain its individual spirit, offering guests an experience that
is approachable and familiar. In addition, each stay is backed by
the reassurance of the Hilton name and award-winning Hilton Honors
program – providing guests the best of both worlds.
The new Hotel Alba will be the latest addition
to Sotherly Hotels’ collection of boutique hotels centered on
providing local experiences and true Southern hospitality to guests
throughout the Southern United States. The Hotel is schedule to
undergo a multi-million renovation effort that includes a total
refresh of all areas of the property. With interior design rooted
in mid-century modern style and complemented by well-appointed
touches of industrial and wood aesthetics, planned guestroom
upgrades include hardwood floors, elevated bedding packages, and
high-end marble bathroom finishes. Public space design highlights
include the expansion of the lobby area, an art gallery featuring
original artwork by students and alumni of the Savannah College of
Art & Design (SCAD), and the addition of a signature restaurant
featuring open-air dining and innovative dishes from
locally-sourced ingredients drawing inspiration from Florida’s
culinary traditions and coastal flavors. Additionally, the Hotel
Alba lobby will feature Buffalo Bayou, a gourmet-to-go café serving
locally ground coffees, teas, and house made light fare.
With its name inspired by Tampa’s cigar
industry, Hotel Alba aims to provide travelers with a unique
localized experience in the vibrant Westshore business district.
The Spanish word for sunrise, “alba” is a historic nod to the rise
of Tampa’s cigar industry in the late nineteenth century, a
transformative shift that ushered in the cultural diversity and
economic prosperity that continues to define Tampa today.
Drew Sims, Chief Executive Officer of the
Company, commented, “We are pleased to announce our plans for our
Tampa asset. We believe the Hotel Alba rebranding, coupled with the
power of the Hilton reservation system via its new Tapestry
Collection by Hilton, will be an exciting change for this hotel and
will be well received in the Tampa lodging market.”
About Sotherly Hotels Inc.
Sotherly Hotels Inc. is a self-managed and
self-administered lodging REIT focused on the acquisition,
renovation, upbranding and repositioning of upscale to
upper-upscale full-service hotels in the Southern United States.
Currently, the Company’s portfolio consists of investments in
twelve hotel properties, comprising 3,156 rooms, and an interest in
the Hyde Resort & Residences, a luxury condo hotel. Most of the
Company’s properties operate under the Hilton Worldwide, Hyatt
Hotels Corporation, InterContinental Hotels Group and Marriott
International, Inc. brands. Sotherly Hotels Inc. was organized in
2004 and is headquartered in Williamsburg, Virginia.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton
(tapestrycollection.com), launched in 2017, is a portfolio of
original upscale hotels that caters to guests seeking reliability
and value in their independent hotel choices, with each stay backed
by the reassurance of the Hilton name and its award-winning Hilton
Honors program. Learn more about Hilton’s newest brand at
news.tapestrycollection.com and connect with Tapestry Collection by
Hilton on facebook.com/tapestrycollection,
instagram.com/tapestrycollection and
twitter.com/tapestryhilton.
Contact at the
Company:
Scott Kucinski Sotherly Hotels Inc.410 West
Francis StreetWilliamsburg, Virginia 23185 (757)
229-5648
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