Inc. Magazine and iPic® Entertainment Announce Partnership to Co-Produce Branded On-Screen Content
February 08 2018 - 8:30AM
Inc. Magazine and iPic® Entertainment (NASDAQ:IPIC) today announced
a strategic partnership to elevate the theatrical guest experience
through collaborative big-screen content for iPic members and
guests.
The partnership, effective this month, will begin with Inc.
editorial video segments featuring talks with the country’s most
innovative visionaries, CEOs and executives to be run on iPic
screens as part of “iPic Life,” the 20-minute show produced by iPic
Entertainment which is featured before every movie at iPic’s
screens.
The series will highlight a uniquely dynamic breed of founders,
innovators and influencers who embody the entrepreneurial spirit
across the globe. Each 2-3 minute segment will provide external
brands the opportunity to advertise around the content, allowing
for additional revenue streams. In-theater content at iPic® will
rotate monthly, with prior segments available for viewing online at
iPic.com as well as Inc.com. “The fastest-growing private
companies, the larger than life personalities that drive them, and
the ideas and insights they provide are why millions read our
magazine and visit our website,” says Mansueto Ventures CEO Eric
Schurenberg. “This iPic partnership will allow us to bring these
inspirational and exciting stories into the eye-opening,
larger-than-life format these stories deserve, appealing to viewers
and brands alike.”
“Our consumers are highly connected to the entrepreneurial world
and have expressed genuine interest in our existing pre-show
content that highlights emerging and established brands on-screen,”
states Hamid Hashemi, CEO and Founder of iPic® Entertainment. “Inc.
has established itself as a producer of beautiful segments that
have proven to be valuable content for their consumers, many of
whom are iPic fans already.”
About iPic® Entertainment
Established in 2010 and headquartered in Boca Raton,
FL, iPic® Entertainment is America’s premier luxury
restaurant-and-theater brand with over 1.8 million brand-loyal
moviegoing members. A pioneer of the dine-in theater concept,
iPic® Entertainment’s mission is to provide visionary
entertainment escapes, presenting high-quality, chef-driven
culinary and mixology in architecturally unique destinations that
include premium movie theaters and bar/restaurants. iPic® Theaters
offers guests two tiers of luxury leather seating, Premium Chaise
lounge and Premium Plus pod or reclining seating
options. iPic® Theaters currently operates 16 locations with
121 screens in Arizona, California, Florida, Illinois, New Jersey,
New York, Texas, Washington and Wisconsin and new locations planned
for Florida, Texas, California and Connecticut. For more
information, visit www.iPic.com.
About Inc. MagazineFounded in 1979 and acquired
in 2005 by Mansueto Ventures, Inc. is the only major brand
dedicated exclusively to owners and managers of growing private
companies, with the aim to deliver real solutions for today's
innovative company builders. Total monthly audience reach for
the brand has grown significantly from 2,000,000 in 2010 to over
20,000,000 today. For more information, visit
http://www.inc.com/. The Inc. 5000 is a list of the fastest-growing
private companies in the U.S. Now in its 38th year, this
prestigious list of the nation's most successful private companies
has become the hallmark of entrepreneurial success.
Media Relations:
The Gab Group for iPic® Entertainment Corporate Michelle
Soudrymsoudry@thegabgroup.com 561-750-3500 Inc. Magazine Drew
Kerrdrew@four-corners.com 212-849-8250
Investor Relations:
ICR Melissa Calandruccio,
CFA iPicIR@icrinc.com 646-277-1273
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