DALLAS, Jan. 17, 2018 /PRNewswire/ -- This winter,
TruMoo® Chocolate Milk, Dean Foods Company (NYSE: DF)
brand, is partnering with One Warm Coat, a national, non-profit
organization dedicated to providing free, warm coats to those in
need. In the past 25 years, the organization has hosted
approximately 27,000 drives, giving away more than 5 million
coats.
For the nearly 15% of Americans living in poverty, a winter
coat is a budget "extra" they can't afford. To help warm those in
need, TruMoo is encouraging others to pay it forward by heating up
a mug of TruMoo Chocolate Milk for a cozy treat and sharing a photo
with the hashtag #WarmUpWithTruMoo. Now through February 28, for every photo taken and tagged on
Twitter, Facebook or Instagram,
TruMoo will help provide warmth for two people1.
"The #WarmUpWithTruMoo campaign allows people to support One
Warm Coat with just a few clicks on their phones and a few sips
from their mugs," said Jennifer Stockard, President and CEO,
One Warm Coat. "We're so thankful to TruMoo for their commitment to
help people stay warm and protected this winter."
"We are so proud to be partnering with One Warm Coat to help
drive much-needed awareness to the importance of donating coats to
those in need," said Marissa
Jarratt, Vice President of Marketing and Innovation, Dean
Foods. "Each year, we encourage our consumers to heat up their
TruMoo Chocolate Milk to warm up and we are so excited that this
year, their participation will help others stay warm and safe."
In addition to the partnership to support One Warm Coat, TruMoo
is also running a promotion with JET-PUFFED®
Marshmallows in select stores across the country. A coupon will be
available when purchasing the products together, encouraging
customers to use the mini marshmallows to create a smile in their
TruMoo Chocolate Milk served warm.
To learn more about TruMoo Chocolate Milk, please visit
www.TruMoo.com
About Dean Foods
Dean Foods is a
leading food and beverage company and the largest processor and
direct-to-store distributor of fresh fluid milk and other dairy and
dairy case products in the United
States. Headquartered in Dallas, Texas, the Dean Foods portfolio
includes DairyPure®, the country's first and largest
fresh, white milk national brand, and TruMoo®, the
leading national flavored milk brand, along with well-known
regional dairy brands such as Alta
Dena®, Berkeley Farms®, Country
Fresh®, Dean's®, Friendly's®,
Garelick Farms®, LAND O LAKES®2 milk and
cultured products, Lehigh Valley Dairy Farms®,
Mayfield®, McArthur®, Meadow
Gold®, Oak Farms®, PET®3, T.G.
Lee®, Tuscan® and more. In all, Dean
Foods has more than 50 national, regional and local dairy
brands as well as private labels. Dean Foods also makes
and distributes ice cream, cultured products, juices, teas, and
bottled water. Over 16,000 employees across the country work every
day to make Dean Foods the most admired and trusted
provider of wholesome, great-tasting dairy products at every
occasion. For more information about Dean Foods and its
brands, visit www.deanfoods.com.
About One Warm Coat:
The organization began in 1992
with its first coat drive on a Thanksgiving weekend in San Francisco. Since its inception, One Warm
Coat has grown as a national organization collecting more than 5
million coats and supporting 3,500 coat drives each year. In
dedicating the last 25 years to providing a warm coat to anyone in
need, free of charge, One Warm Coat's efforts have been recognized
with a number of awards, accolades and rankings
including Top-Rated Nonprofit by Great Nonprofits
and Gold Star Nonprofit by Guidestar. The
organization has collaborated with top companies such as Dean Foods
to give warmth to those in need. To learn more about One Warm Coat,
visit https://www.onewarmcoat.org/
1 Open to all legal residents of the 50 United States
and the District of Columbia.
How to Enter: Share a photo of TruMoo®
brand chocolate flavored milk served hot on Twitter, Facebook and
Instagram with the campaign hashtag #WarmUpWithTruMoo January15,
2018 through February 28, 2018.
For every photo shared, Dean Foods Company, the makers of
TruMoo®, will donate $1.00, up to $25,000.00, to One Warm Coat.
Photos should be of a wholesome nature and cannot: (a) be
previously published, (b) contain material that violates or
infringes another's rights, including but not limited to copyright,
patent, trade name/trademark, and/or rights of privacy or
publicity, slander, libel, or portrayal in a false light, (c)
feature brand names or trademarks other than TruMoo. If your photo
contains any individuals, be sure you have permission from them to
submit the photo.
Submission of your photo automatically transfers ownership of
all rights in it from you to Dean Foods Company. Entries that do
not comply with these rules may be disqualified. Dean Foods Company
is not responsible for lost, late, incomplete, stolen, misdirected,
or illegible entries.
2 The LAND O LAKES brand is owned by Land O'Lakes,
Inc. and is used by license.
3 PET is a trademark of Eagle Family Foods Group LLC,
under license.
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SOURCE TruMoo Chocolate Milk