NEW YORK and SAN FRANCISCO, Dec. 17,
2017 /PRNewswire/ -- Bloomberg Media and Twitter today
launched TicToc by Bloomberg, the first-ever 24/7 global news
network built for a social media platform that targets the next
generation of on-the-go, mobile-first news consumers. TicToc by
Bloomberg combines the global news gathering capabilities of
Bloomberg's 2,700 journalists and analysts across 120 countries,
with the digital power and immediacy of Twitter, one of the world's
fastest and primary news distribution channels. To view TicToc by
Bloomberg, follow @tictoc or visit live.twitter.com/tictoc.
The first iteration of TicToc by Bloomberg will feature a mix of
live video and reporting from Bloomberg journalists around the
world, as well as breaking news content from consumers, curated and
verified by Bloomberg editors with a real-time distillation of the
related conversation on Twitter. The news experience is designed to
be interactive, rich with Twitter content and consumable on any
device. Coverage will focus on general interest news worldwide.
"We're seeing a shift in the media landscape today: more content
companies are partnering with platforms to create hybrid businesses
that better serve consumers and society. With TicToc by Bloomberg,
we're fusing the best of Bloomberg and Twitter to build a fast and
credible modern news experience," said Bloomberg Media CEO
Justin B. Smith. "The launch of this
new network further reinforces our strategy of driving innovation
through exciting new products and services that touch a broad
audience around the world."
"It's early days, but what makes TicToc by Bloomberg unique is
that consumers will be able to watch live news and the conversation
around it at the same time, all while a dedicated team of Bloomberg
editors verifies the facts. We're leveraging our journalism and
data to reach and inform an intelligent audience on Twitter around
the world," said Bloomberg Editor-in-Chief John Micklethwait.
"Twitter is where people go for breaking news, and now our
global audience can turn to TicToc by Bloomberg at any time to see
what's happening in the world no matter where they are," said
Anthony Noto, Twitter COO.
"Combining the journalistic integrity of Bloomberg with the speed
and global availability of Twitter makes this a collaboration we
are really excited about."
TicToc by Bloomberg recreates the visual presentation of news
for a mobile, social world through the use of video, data, and
graphics. Users will have access to two types of news content:
- Breaking News: TicToc by Bloomberg will cover global
breaking news when consumers need it and when an event warrants it.
Live coverage for key events will be presented alongside real-time
distillation of the facts and Tweets about the event.
- Global News Update: An hourly update of global news will
be available in short, digestible clips, refreshed at the top of
each hour. The segment will be comprised of top global news so that
consumers are constantly up to speed on the stories that matter. It
will also include slightly longer clips that put news into context,
providing deeper analysis of the top news stories of the moment. At
launch, top-of-the-hour news coverage will be updated from
6am to 10pm EST, expanding to 24
hours in early 2018, while weekend coverage will include regular
news updates, prioritizing live breaking news events.
The global news update will be available for replay and
refreshed each hour with evolving stories from around the world.
Relevant Tweets, curated and verified by Bloomberg, will run below
the video programming, allowing consumers to see accurate Tweet
conversations around the news.
To support TicToc by Bloomberg, Bloomberg is building a
dedicated team comprised of editors, producers, social media
analysts, product developers, engineers, designers, and marketers
that will leverage Bloomberg's global resources.
Seven sponsors have signed on as the Founding Partners of TicToc
by Bloomberg: AT&T Business, CA Technologies, CME Group,
Goldman Sachs, INFINITI, SAS, TD Ameritrade. TicToc by Bloomberg
will feature branded native content and unique integrations woven
into the video programming, created by Bloomberg in partnership
with each sponsor.
"We know how critical education and information are to the
investing process. And, in today's fast-paced world, consumers want
the latest news at their fingertips, in their format of choice,
from a source they trust," said Francie
Staub, managing director of integrated and digital marketing
at TD Ameritrade. "That's why we're so excited to work with
Bloomberg as it reimagines the mobile newsroom – leveraging cutting
edge technology to help create a more informed, confident investor
base."
How to Find TicToc by Bloomberg: Follow @tictoc on
Twitter to access the latest video news coverage and for the
shareable clips of the top news of the hour. Consumers can also
watch TicToc by Bloomberg via live.twitter.com/tictoc on desktop
and mobile, and participate in the conversation by Tweeting with
#tictocnews. TicToc by Bloomberg is available in English at launch,
and is free and accessible worldwide, to logged-in and logged-out
users on Twitter.
Bloomberg currently live streams three of its daily Bloomberg
Television programs on Twitter.
The launch of TicToc by Bloomberg was announced on May 1, 2017, at Bloomberg's Digital Content
NewFronts presentation by Michael R.
Bloomberg and Twitter CEO Jack
Dorsey.
Bloomberg Media is the consumer-facing media organization of
Bloomberg LP – the world's leading multi-platform media company for
business and finance. Bloomberg Media draws on 2,700 journalists in
more than 120 countries, producing more than 5,000 stories a day
syndicated to more than 1,000 media outlets across more than 60
countries.
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Professional service.
Bloomberg's enterprise solutions build on the company's core
strength: leveraging technology to allow customers to access,
integrate, distribute and manage data and information across
organizations more efficiently and effectively. For more
information, visit www.bloomberg.com or request a demo.
About Twitter (NYSE:
TWTR)
Twitter is what's happening in the world and
what people are talking about right now. From breaking news and
entertainment to sports, politics, and everyday interests, see
every side of the story. Join the open conversation. Watch live
streaming events. Available in more than 40 languages around the
world, the service can be accessed via twitter.com, an array of
mobile devices, and SMS. For more information, please visit
about.twitter.com, follow @Twitter, and download both the Twitter
and Periscope apps at twitter.com/download and periscope.tv.
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SOURCE Bloomberg Media