PARSIPPANY, N.J., Nov. 9, 2017 /PRNewswire/ -- Birds Eye, a
market leader in frozen vegetables, has created a line of new
Veggie Made™ Pastas that will make your busy weeknight and holiday
dinners both delicious and nutritious. These new pastas are made
from 100% vegetables and provide a healthy alternative to your
family's favorite starchy sides. Veggie Made Pasta does not contain
wheat or flour, fillers or any artificial ingredients– just
nutritious veggies in every bite!
Pasta is one of the largest and most popular foods in America,
especially during the holidays, because of its great taste,
convenience and versatility. However, despite the love for some of
your favorite pasta dishes, you're always looking for healthier
alternatives that the whole family will enjoy. With Birds Eye
Veggie Made Pasta, you get all the delicious taste and texture of
traditional pasta in a guilt-free, nutritious way. That means
you can enjoy a full serving of vegetables in every dish this
season without sacrificing the delicious flavor families expect at
dinner or a holiday meal.
To create these exceptional pastas, Birds Eye starts with
vegetables like zucchini, spinach and lentils. Our vegetables are
harvested at the peak of freshness, and then they are used to make
pasta dough similarly to how regular pasta is made. We
created an original (plain) variety that is perfect for including
in one of your go-to holiday recipes, or you can easily enjoy one
of our other varieties already prepared with popular sauces like
Alfredo, cheddar or marinara.
"Birds Eye Veggie Made Pasta doesn't just contain vegetable
ingredients, and isn't just plain vegetables cut into shapes of
noodles. It looks and tastes just like regular pasta, and it's made
completely out of actual vegetables," said Risa Cretella, Vice President Marketing for
Birds Eye. "It's a guilt-free way to enjoy the comforts of pasta
with a full serving of vegetables, without having to boil water or
clean pots, making it an easy choice to include in holiday recipes
or any meal."
Birds Eye Veggie Made Pasta is available in the frozen vegetable
aisle at retailers nationwide in the following varieties:
- 100% Vegetable Pasta Plain Penne Pasta made with Zucchini &
Lentils (Original)
- 100% Vegetable Pasta Rotini Marinara Pasta made with Zucchini
& Lentils
- 100% Vegetable Pasta Penne with Cheddar Cheese Sauce Pasta made
with Zucchini & Lentils
- 100% Vegetable Pasta Rotini Alfredo Pasta made with Spinach
& Lentils
Getting families to eat more vegetables can be easier said than
done, and we know how important your family's nutrition is. At
Birds Eye, we are dedicated to creating new ways to enjoy
vegetables that are healthy, convenient and, of course, delicious
so it's easier for everyone to eat more vegetables, more often.
About Birds Eye
Birds Eye®, the number one
brand in frozen vegetables, unlocks the wonder of vegetables and
makes them accessible and enjoyable to everyone, everyday. Using
vegetables picked and frozen at the peak of freshness, Birds Eye®
helps Americans make vegetables a meaningful part of everyday life.
Birds Eye® has something for everyone with pure and simple
vegetables under the Birds Eye® and C&W® brand names; Birds Eye
Steamfresh® vegetables and vegetable rich blends; and Birds Eye
Voila!® complete frozen meals. For more information, visit
www.birdseye.com or
www.facebook.com/BirdsEyeVegetables. Birds Eye® is a
portfolio brand of Pinnacle Foods Inc.
About Pinnacle Foods Inc.
Pinnacle
Foods Inc. (NYSE: PF) is a leading manufacturer, marketer and
distributor of high-quality branded food products with a mission of
unleashing brand potential. With annual sales in excess of $3
billion, the portfolio includes well-known brands competing in
frozen, refrigerated and shelf-stable formats, such as Birds
Eye, Birds Eye Voila!, Duncan Hines, Earth Balance, EVOL,
gardein, Glutino, Hungry-Man, Log Cabin,
Udi's, Vlasic and Wish-Bone, along with many
others. The company is headquartered in Parsippany,
N.J., and has nearly 5,000 employees across the U.S. and
Canada. For more information, please
visit www.pinnaclefoods.com.
Media Contact: Cassie Middings,
cmiddings@strat-igence.com
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SOURCE Birds Eye