- QYOU Media will launch its first dedicated esports program
Heads Up Daily in early 2018
- Super Channel's GINX Esports TV Canada will be the first
licensing partner
- Produced in partnership with ECG Productions in Ontario, QYOU's esports format will be
licensed globally, driving significant new revenue opportunities
for the company
TORONTO, DUBLIN and LOS
ANGELES, Oct. 24, 2017 /CNW/ - QYOU Media (TSXV:QYOU),
the world's leading curator of premium 'best-of-the-web' video for
multiscreen distribution has announced it's upcoming launch of
Heads Up Daily (HUD), a new daily show of curated esports
content aimed at the rapidly-growing number of esports fans around
the world. The first licensing partner for the series is Super
Channel's GINX Esports TV Canada, which became North America's first 24-hour gaming channel
in May this year.
The global esports audience is expected to reach 385 million
this year, with 37% of global esports revenue coming from
North America. Leveraging the
popularity of the genre amongst millennial viewers, QYOU's new
daily show will be a destination for all things relating to esports
and video game culture. Each episode of HUD will bring together
QYOU's engaging hosts and a changing lineup of guests -- from
esports professionals to game developers to popular streamers on
YouTube and Twitch – for tournament recaps, esports top plays, hot
topics in the world of gaming, and upcoming event
previews.
"As the home of the best eSports entertainment in Canada, we are excited to be the first partner
to carry QYOU's Heads Up Daily format," says Super Channel's
President and CEO, Don McDonald.
"Esports has seen huge momentum in the last couple of years, now
reaching mass audiences the world over, and Canada is a leading market for monetizing this
new entertainment medium. We are always on the lookout for new
types of esports content to keep our gamer audiences engaged, so
it's a natural fit to bring QYOU's show to our programming line-up
and to capitalize on QYOU's expertise with digital-first content
and millennial viewers."
HUD will be produced in Canada
in partnership with ECG Productions in Markham, Ontario and built with plans to
customize and localize the programming globally through QYOU's
rapidly expanding broadcast and mobile distribution partnerships.
The new show is QYOU's first original production to leverage
Canadian production incentives.
Curt Marvis, QYOU's CEO &
Co-founder says: "This is our first step into the hottest area in
sports and television today, which is generating huge levels of
engagement from the millennial and Gen Z audience that we know
best. We are very excited to partner with Super Channel and ECG
Productions to launch this flagship esports format and plan to
leverage our global distribution relationships to support the
program sales and produce what we hope will become a global series
for QYOU. We anticipate the positive impact on 2018 revenues from
Head's Up Daily global distribution to be substantial."
The QYOU/Super Channel agreement was brought together by
FanTrust Entertainment Strategies president and QYOU Media Inc.
board member Catherine Warren.
About QYOU Media
QYOU Media Inc. (TSXV:QYOU) is a
fast-growing global media company that curates and packages premium
'best-of-the-web' video for multiscreen distribution. Founded and
created by industry veterans from Lionsgate, MTV, and CinemaNow,
QYOU's millennial-focused products including linear television
networks, genre-based series, mobile apps, and video-on-demand
formats reach millions of customers on six continents. Distribution
partners include Sinclair Broadcast Group, Vodafone, 21st Century
Fox, Liberty Global, Telenor and TATA Sky.
About Super Channel
Super Channel is a national
premium pay television network, consisting of four HD channels,
four SD channels, and Super Channel On Demand.
Super Channel's mission is to entertain and engage Canadian
audiences by providing a unique and exclusive entertainment
experience. With a core foundation of integrity and accountability,
we dedicate ourselves to implementing innovative programming
strategies and unparalleled team work that provides viewers with
exceptional value and variety.
Super Channel is owned by Allarco Entertainment 2008 Inc., an
Edmonton-based media company.
Super Channel is currently available on Bell TV, Shaw Direct,
Rogers Anyplace TV, Shaw Cable, Cogeco Cable, Access
Communications, Bell Alliant TV, Source Cable, SaskTel, MTS, Novus,
EastLink, TELUS, Videotron, Westman Communications and other
regional providers.
About ECG Studios
ECG Studios is a part of the Ethnic
Channels Group (ECG), the world's largest ethnic broadcaster that
operates 100+ television channels from around the globe, serving
the multicultural population in Canada, USA,
MENA and Australia, across 20+
language groups.
ECG offers complete production solutions from concept to
execution, bringing dynamic and creative ideas to every project.
ECG works on all types of productions including (but not limited
to): Documentaries, Talk Shows, Commercials, Corporate Videos,
Infomercials, Instructional Videos, Paid Programs, Sports
Broadcasts, Travel Series and Music Videos
SOURCE QYOU Media Inc.