SHANGHAI, Oct. 17, 2017 /PRNewswire/ -- Acorn
International, Inc. (NYSE: ATV) ("Acorn" or the "Company") today
announced that sales of its Babaka-branded posture correction
products have nearly doubled in the first nine months of 2017
compared to the same period in 2016.
First introduced in 1997, Acorn's popular Babaka posture
correction products have become a trusted brand for adults and
children looking for high quality back and shoulder support.
Babaka products are sold primarily through
the e-commerce channel, which includes mainly the platforms of
major third-party e-commerce companies in China, as well as currently to a very small
degree Acorn's official website, www.xiangguo.com. In 2017, Acorn has been focused on
enhancing its e-commerce channel by strengthening its core team
with strategic new hires, diversifying and optimizing media buying
and conversion and protecting its intellectual property.
"We have seen consistent growth in our key product lines in
2017, due in large part to our success in energizing the e-commerce
channel. With growing market share, we are able to take advantage
of higher quality media and promotion opportunities from our
third-party partners," said Mr. Jacob A.
Fisch, President of Acorn. "We plan to continue this
momentum through new product introductions and product line
extensions, as well as expanding our distribution network to
include additional third-party e-commerce platforms in China."
About Acorn International, Inc.
Co-founded in 1998 by Executive Chairman Robert Roche, Acorn is
a marketing and branding company in China with a proven track record of
developing, promoting and selling a diverse portfolio of
proprietary-branded products, as well as well-established and
promising new products from third parties. Its business is
currently comprised of two main divisions, its direct sales
platforms and its nationwide distribution network. For more
information visit www.acorninternationalir.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," and similar statements. Such
statements are based on management's current expectations and
current market and operating conditions, and relate to events that
involve known or unknown risks, uncertainties, and other factors,
all of which are difficult to predict and many of which are beyond
the Company's control, which may cause the Company's actual
results, performance, or achievements to differ materially from
those in the forward-looking statements. Further information
regarding these and other risks, uncertainties, or factors is
included in the Company's filings with the U.S. Securities and
Exchange Commission. The Company does not undertake any obligation
to update any forward-looking statement as a result of new
information, future events, or otherwise, except as required by
law.
Contact:
|
|
Acorn International,
Inc.
|
Compass Investor
Relations
|
Ms. Naomi
Deng
|
Ms. Elaine Ketchmere,
CFA
|
Phone
+86-21-5151-2944
|
Phone:
+1-310-528-3031
|
Email:
dengqi@chinadrtv.com
|
Email:
Eketchmere@compass-ir.com
|
www.chinadrtv.com
|
www.compassinvestorrelations.com
|
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SOURCE Acorn International