GARDEN CITY, N.Y., Oct. 13, 2017 /PRNewswire/ -- Simon
(NYSE: SPG), a global leader in premier shopping, dining and
entertainment destinations, is excited to announce the launch of
The Edit@Roosevelt Field, a first of its kind, scalable, turnkey
retail platform that will launch in November at Roosevelt Field® on
Long Island.
Set in one of America's most iconic shopping centers, The
Edit@Roosevelt Field brings together both established and emerging
brands to pilot new products in an interactive and experiential
retail space that blurs the lines of physical space. For some of
the participating brands that have on-line businesses only, this
will be their first foray into a brick and mortar space.
The Edit@Roosevelt Field, designed by O'Neil Langan Architects,
will feature a rotating selection of exciting and diverse new
brands with the initial collection taking shape now. Highlighted
brands will include Raden Smart Luggage, millennial-focused
Skinnydip London, menswear brand Vitaly, athletic apparel favorite
Rhone, beauty brand Winky Lux,
Beltology, dessert darling JARS by Dani, and contemporary art
gallery Uprise Art.
"We could not be more excited to be a part of The Edit@Roosevelt
Field," said Josh Udashkin, CEO of
Raden Smart Luggage. "Raden strongly believes in the power of the
mall. There is a lot of foot traffic in malls with different
customers to reach. We are a brand that wants to reach new
customers where they are already predisposed to shopping. Simon has
malls with lots of traffic. We believe the mall is an
under-penetrated market for new brands that should be taken
advantage of."
Brands will be displayed in micro retail units ranging from
twenty to two hundred square feet. The Edit@Roosevelt Field
platform provides all the retailing essentials from custom-designed
modular fixturing systems, digital media walls, to staffing
solutions for any brand that wishes not to provide their own. This
'turnkey' micro retail model is what young brands are looking for.
All a brand needs to go 'live' is product and a desire to tap
into a new live customer base. Shoppers will be able to
interact with brand ambassadors who will be on hand to provide
product information, brand storytelling and convert sales.
"We are thrilled to bring this revolutionary retail model that
enables brands to come to market faster and more visibly than ever
before beginning at one of our premier properties, Roosevelt Field," said Zachary Beloff, National Director of Business
Development for Simon. "This concept is a design-centric,
experience driven, and completely transitional place to discover
new product and technology in a brick and mortar space. Our
customers will be able to experience and interact with new brands
like never before."
Simon has partnered with Appear Here, the leading global
marketplace for short-term retail space, to streamline the
onboarding process. Appear Here connects brands, retailers,
designers and entrepreneurs with available space, seamlessly online
to simplify the process for people looking to bring their retail
ideas to life as easy as booking a hotel room.
"We're thrilled to be working with Simon on The Edit@Roosevelt
Field, which brings additional excitement to the mall and gives
today's shoppers the opportunity to experience new, digitally
native brands in a physical space," says Elizabeth Layne, CMO of Appear Here. "Our
mission has always been to give brands access to the best retail
spaces, and The Edit@Roosevelt Field is the perfect place for
emerging brands to build brand awareness in a prime retail
destination just outside New York
City."
In addition, Simon has collaborated with AllWork, a technology
and services platform that enables brands and retailers to manage
their retail talent more flexibly to reduce costs and increase
sales.
"With the evolution of retail, the focus is on creating consumer
experiences," said Scott Gurfein,
AllWork's co-founder and chairman. "Brands and retailers can now
schedule the right person in the right stores at the right time
using the AllWork platform, resulting in improved customer
engagement and service."
The platform offers brands the opportunity to showcase a
strategic and curated product selection encouraging consumers to
discover new products in a high-touch, low-barrier environment that
will elevate the experience of interactive shopping.
About Roosevelt Field
An expansive retail destination for fashion, discovery and
community, Roosevelt Field is
managed by Simon, headquartered in Indianapolis, Indiana. It completed an
expansion and renovation in 2015 that introduced a Dining District,
two-level expansion wing and welcomed Long Island's first Neiman Marcus on February
19, 2016. The center is anchored by Nordstrom, Macy's,
JCPenney, Bloomingdale's and
Dick's Sporting Goods and has more than 270 specialty stores. It
also features restaurants offering an eclectic mix of cuisine,
including Havana Central, The Capital Grille, Grand Lux Café and
Seasons 52 and is conveniently located at the intersection of Old
Country Road and Meadowbrook Parkway in Garden City. Guests will find unparalleled
customer service with amenities including complimentary Wi-Fi;
indoor device charging stations; valet parking; complimentary
wheelchairs; strollers; comfortable soft seating areas and a post
office. For more information, please go to simon.com. Visit
simon.com/mall/roosevelt-field for the latest mall events and
retailer updates; on Facebook facebook.com/RooseveltField; or
Twitter @RooseveltField.
About Simon
Simon is a global leader in the ownership
of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE:SPG). Our properties across North
America, Europe, and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales. For more information, visit simon.com.
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SOURCE Simon