- Growth driven by content offerings on Sinclair's US broadcast
net - TBD, and QYOU India on TATA Sky. Company expects continued
reach to new audiences to grow rapidly
- The audience for QYOU programming extends beyond broadcast and
cable to include mobile, over-the-top, and out-of-home
delivery.
TORONTO, DUBLIN and LOS
ANGELES, Oct. 2, 2017 /CNW/
- QYOU Media (TSXV: QYOU), the world's leading curator of
premium 'best-of-web' video for multiscreen distribution, today
announced that its programs and linear channels reach an
addressable audience of more than 100 million consumers across six
continents. The company's rapidly expanding reach demonstrates a
growing appetite for millennial-programming globally.
This year, QYOU has launched the new TBD multicast network in
the US with Sinclair Broadcast Group, which brings curated
digital-first shows and series to TV audiences for the first time.
The company has also signed the largest deployment of its QYOU
channel to date with an expansion of its partnership with TATA Sky
in India, bringing QYOU's
programming to its mobile, TV, and on-demand services. The company
continues its push into these larger markets with localized content
partnerships adding value to the offering for consumers,
distributors, and advertisers.
Younger, digital-first generations have grown up on a diet of
online video and flock to popular video platforms such as YouTube,
Vimeo, Daily Motion, Twitch, Snapchat, and Facebook to satisfy
their appetite for bite-sized content. According to eMarketer 54%
of 18-34 year olds use YouTube every day and this number is only
expected to increase in the coming years. There is also a growing
appetite for short-form online video in developing markets, where
viewers are often mobile-first.
As more broadcasters, mobile operators and content owners look
to target hard-to-reach youth audiences, The QYOU's 24/7 linear
channel of 'best-of-web' curated online video and also the creation
of its bespoke shows have been in high demand. In the first half of
2017, QYOU signed a total of 8 new distribution agreements
extending the reach of its content in Europe, the Middle
East, Africa, Asia, Australia, Latin
America and the US, as well as launching its content into
new regions such as Sub-Saharan Africa and the Caribbean.
The company's linear channel, The QYOU, is distributed to cable
and OTT services run by TATA Sky, Vodafone, T Mobile, Telenor,
Tele2, United Group, M7, TotalPlay and Play Poland. It produces the
TBD multicast channel in the US for the Sinclair Broadcast Group;
and it's custom programming clients include Fox Sports, Liberty
Global, Showmax Africa, Lufthansa, Buffalo Wild Wings, and
FlowSports.
Curt Marvis, CEO and
Co-Founder, QYOU Media says: "We're heading into Q4 of 2017
with amazing new opportunities coming down the pike, that will see
us extend our reach even further across Asia and Europe. This is on top of what has already
been a high growth year for us: we listed on the Canadian TSX
Venture Exchange, while concurrently signing some of our biggest
distribution deals to date. Our programming is now available to
more than 100 million customers across six continents, from the
most densely populated urban cities on earth to remote mining sites
in outback Australia. Our momentum
is continuing to gather pace as more and more forward-thinking
media companies realize that they too can harness the popularity of
curated short-form content for their subscribers."
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
SOURCE QYOU Media Inc.