Eat Smart® Launches Online Home Delivery Service
September 21 2017 - 8:00AM
Apio, Inc., a leading producer of Eat Smart® fresh-cut vegetables
and restaurant-inspired vegetable salad kits for the United States
and Canada, today announced EatSmartatHome.com, an online home
delivery service for the Eat Smart portfolio of fresh products. The
new service offers Eat Smart vegetable bags, trays and salads in a
premium online shopping experience and is available in select
Western states. With delivery directly from Apio™ headquarters in
Guadalupe, California, consumers receive product shortly after
harvest – with nearly two weeks of remaining refrigerated shelf
life. The home delivery service combined with Apio’s patented
BreatheWay® packaging technology delivers extreme freshness and
extended shelf life to consumers. With a commitment to
sustainability, the delivery box, insulation and ice packs are all
100 percent curbside recyclable.
“Eat Smart is committed to making it easy and delicious for
consumers to eat vegetables every day, and our industry-leading
online home delivery service, EatSmartatHome.com, provides people
who live in geographic areas where Eat Smart products are not
currently offered with a convenient way to access our produce,”
said Molly Hemmeter, President and CEO of Landec Corporation
(NASDAQ:LNDC), owner of Apio and the Eat Smart brand. “The home
delivery service also makes it easy for consumers to ensure fresh
vegetables are available in their homes at all times. The site
offers a broad assortment of vegetables that are washed, trimmed
and available throughout the year, with unique recipes on the
package or the website to make vegetables taste delicious. By
ordering directly from EatSmartatHome.com, shoppers can enjoy easy
and delicious ways to include vegetables at every meal.”
Apio’s move into the home delivery business is on trend, as
consumers are busier than ever and searching for easy and delicious
ways to maintain healthy eating habits. Online grocery shopping has
become mainstream behavior, and produce is one of the largest
categories. Online produce sales are currently a $5 billion
business, and projected to grow to $23 billion by 2023i, with 85
percent of online grocery transactions including produce
items.ii
EatSmartatHome.com Details
• EatSmartatHome.com will initially serve specific zip
codes on the West Coast, including all of Nevada and Arizona; most
of California, Idaho and Utah; and parts of Oregon, Wyoming,
Colorado, New Mexico and Texas.
• Delivering directly from Apio’s headquarters in Guadalupe,
California, means that consumers receive their fresh products
within 72 hours of being washed, trimmed and packaged – with nearly
two weeks of remaining refrigerated shelf life. The home delivery
service combined with Apio’s patented BreatheWay packaging
technology delivers extreme freshness and extended shelf life to
consumers.
• Products are offered throughout the year, allowing consumers
to receive the fresh vegetables they want – when they want
them.
• Products are delivered in a box with insulation and ice packs
that are 100 percent curbside recyclable.
• The site currently offers 24 delicious packaged vegetable
products to meet a wide variety of unique tastes, and plans to
offer more products in the months ahead. The site currently
includes:
- A wide variety of vegetables such as broccoli florets,
cauliflower florets, Brussels sprouts, green beans, snow peas, snap
peas and slaw products – all fresh, washed and
ready-to-prepare.
- Eat Smart’s cauliflower rice, which has become a new favorite
carbohydrate replacement for mashed potatoes, pizza crust and a
wide variety of recipes.
- A broad offering of salads and flavors, including vegetable
salad blends, multi-serve salad kits and single-serve salad kits.
Eat Smart recently launched its new single-serve Salad Shake Ups!™,
featuring unique flavors, a 100% Clean Label, nutrient-rich
vegetables and plant proteins in a patented bowl design that makes
it easy to enjoy with less mess. New Salad Shake Ups are perfect
for an on-the-go meal or lunch at the office.
- Eat Smart vegetable trays with dips for snacking or
entertaining.
• The site will offer Eat Smart items at suggested retail price,
with free shipping on purchases over $30.
• All products are priced individually and no subscription or
contracts are necessary.
“Eat Smart products have always been on the
forefront of meeting consumer needs for great-tasting, fresh and
convenient vegetables,” said Hemmeter. “Earlier this year, Eat
Smart became the first brand in the packaged non-organic vegetable
category to launch a 100% Clean Label initiative, representing its
commitment to ensuring all products will be free from high fructose
corn syrup and hydrogenated fats, as well as artificial colors,
preservatives, flavors and sweeteners. Today, we are delivering the
ultimate access to fresh nutrient-rich vegetable products that
taste delicious and consumers can feel good about putting in their
bodies and serving to their families.”
Consumers can access the site at www.eatsmartathome.com, or by
selecting “Shop Online” from the main navigation menu on
www.eatsmart.net.
About ApioApio™ is a leader in processing and
marketing fresh-cut specialty vegetables under the Eat Smart®
brand, including multi-serve and single serve salads and party tray
products. The company is headquartered in Guadalupe, California.
Eat Smart products can be found in the refrigerated produce
sections of local grocery stores and club stores within the U.S.
and Canada. Landec Corporation (NASDAQ:LNDC), leading innovator of
diversified health and wellness solutions within the packaged food
and biomaterial markets based in Menlo Park, California, acquired
Apio, Inc. and the Eat Smart brand in 1999. Visit www.eatsmart.net
for more information.
i Rabobank Agfocus February 2015
ii Produce News, Produce a Large Part of Online Grocery Sales,
September 1, 2017
For more information, contact: Audrey
SahlAudrey.Sahl@omalleyhansen.com (646) 561-8508
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