Quad/Graphics Drives Enhanced Marketing Value Across Retail Sector with Multi-channel Personalization
September 21 2017 - 8:00AM
Business Wire
Company to showcase the power of data-driven
online and offline integrated solutions at Shop.org
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad/Graphics” or the
“Company”), announced today its participation at the retail
industry’s foremost digital marketing conference, Shop.org, which
will be held at the Los Angeles Convention Center on September,
25-27, 2017. The $4 billion company helps brand owners in a variety
of industries, including retail, publishing and healthcare, market
their products, services and content more efficiently and
effectively. To do this, Quad/Graphics leverages its strong print
foundation in combination with its deep expertise in workflow
re-engineering and optimization, content management and
personalized, multi-channel marketing.
Quad/Graphics, in partnership with award-winning digital
marketing agency Rise Interactive, uses consumer behavioral data to
create personalized, multi-channel strategies that drive a greater
return on marketing investment. This partnership is one example of
the strategic alignments Quad/Graphics seeks to evolve its
offerings and drive continued value across its customer base.
“Quad/Graphics is proud to partner with 64 of the top 100 U.S.
retailers, which gives us a unique perspective on how to improve
performance at a time of retail disruption,” said Eric Ashworth,
Executive Vice President of Product and Market Strategy for
Quad/Graphics. “Multi-channel personalization is a game changer. It
empowers our customers to continue moving consumers through the
purchasing journey more effectively and efficiently. Our customers
benefit from higher rates of engagement, and from having one
partner that is able to deliver the right message, at the right
time, across the right channels.”
Added Jon Morris, CEO of Rise Interactive: “By integrating
online and offline interactions, our clients are uniquely
positioned to deliver meaningful, consistent experiences at every
touchpoint. We’re excited to partner with Quad/Graphics to showcase
Connex®, our proprietary machine learning technology, which
allows us to offer holistic strategies that drive message
consistency and higher engagement across print, email, display,
online and social. Customers also benefit from the ability to
consolidate agency partnerships, effectively measure cross-channel
and add more value to their marketing spend.”
Serving approximately 8,600 customers worldwide, Quad/Graphics
lends its print, logistics and workflow management expertise to
such iconic brands as J. Crew, Jockey, L.L. Bean, Macy’s and
Mattel, among others. To learn more about Quad/Graphics’
multi-channel personalization solutions, visit
www.powerofdata.com?utm_source=PR&utm_campaign=shoporg.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global marketing services
provider that helps brand owners market their products, services
and content more efficiently and effectively. To do this, the
Company leverages its strong print foundation in combination with
its deep expertise in workflow re-engineering and optimization,
content management and personalized, cross-channel marketing. With
a consultative approach, worldwide capabilities, leading-edge
technology and single-source simplicity, Quad has the resources and
knowledge to help a wide variety of clients in multiple vertical
industries, including retail, publishing and healthcare.
Quad/Graphics provides a diverse range of digital and print and
related products, services and solutions from multiple locations
throughout North America, South America and Europe, and strategic
partnerships in Asia and other parts of the world.
About Rise Interactive
Rise Interactive is a digital marketing agency, specializing in
media, analytics, and customer experience. The agency is a
strategic partner, helping marketing leaders make smarter
investment decisions, grounded in data insights. Rise manages
enterprise-level analytics and campaigns across all channels of
digital marketing. An award-winning agency, Rise is a recognized
leader in the marketing space and has received industry recognition
for explosive growth, excellence in digital marketing, and company
culture.
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For Quad/GraphicsJill
Schroederjschroeder@trefoilgroup.com414.208.7303
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