TORONTO, Dec. 30,
2024 /CNW/ - To wrap up 2024, Tim Hortons is
revealing some of Canada's top
orders from the past year, from the most-ordered Tims classics to
new additions to the menu added since January.
Tims kicked off 2024 by celebrating its 60th
anniversary with a lineup of four Retro Donuts: the Blueberry
Fritter, Cinnamon Sugar Twist, Dutchie, and Walnut Crunch. In most
of the country, the Walnut Crunch narrowly edged out the Dutchie as
the most popular Retro Donut – but in Atlantic Canada, Tims guests bought almost
three times as many Walnut Crunches compared to Dutchies.
The Apple Fritter held on to the title of the top Tim Hortons
donut for another year, after unseating the Boston Cream as the top
selling donut in Canada in 2023.
However, the Boston Cream was No. 1 across the Maritimes, and in
Quebec, the Honey Cruller
continued to be the most beloved Tims donut of them all. In
Quebec, the Honey Cruller is so
iconic that they're affectionately nicknamed the "tractor wheel" by
Tims fans in the province. In terms of Timbits, the Chocolate
Glazed Timbit was the most popular Timbit across Canada.
Tims Flatbread Pizzas launched across Canada in April and the Pepperoni was the most
popular flavour, just ahead of Chicken Parmesan.
Here's a look at some of the other top Tims orders from
2024:
- To no one's surprise, the Double Double™ coffee remained the
most popular coffee order among Tims guests, while the top cold
beverage was the Iced Capp, which celebrated its 25th
anniversary this year.
- Tims launched Infusr energy beverages in July and the
Blackberry Yuzu was the most popular flavour. Strawberry Watermelon
was the top Quenchers cold beverage flavour.
- Tims brought back Omelette Bites in January to give guests
another delicious breakfast option and the top pick was the Bacon
and Cheese flavour.
- The Halloween Ghost Mug was the fastest selling Tims
merchandise item of the year, both on TimShop.ca and in Tims
restaurants.
- Tims guests were incredibly supportive of all the Tim Hortons
charitable programs – including the Special Olympics Donut, Smile
Cookie, Camp Day, Orange Sprinkle Donut, and Holiday Smile Cookie –
and helped raise $44.1 million over
the course of 2024.
- Tims Rewards is one of the most popular loyalty programs in
Canada and members loved using
their points and offers to get a little caffeine boost – the most
popular offer in the Tims app this year was for hot beverages and
the most common points redemption was for a free coffee.
- The most popular Tims Delivery order of the year was for four
coffees.
"2024 was a really special year for all of us at Tims as we
celebrated the 60th anniversary of the brand and we'd
like to thank our guests for making us a part of their lives day
after day and year after year. I'd also like to thank Tims
restaurant owners and their team members for being there for their
guests every day and doing so much to support their communities,"
said Axel Schwan, president of Tim
Hortons.
"We have lots of exciting plans for 2025 and we can't wait to
start revealing some fun surprises for guests in the weeks and
months to come."
SOURCE Tim Hortons