For anyone feeling disillusioned about the
current state of women's health, Perelel is taking proactive steps
to improve it, asking: "What if we set a new standard for women's
health?"
LOS
ANGELES, Sept. 12, 2024 /PRNewswire/ -- Today,
Perelel—the women's health company defining a new era of radical
body literacy and medically-backed, stage-specific reproductive
support—is proud to announce Perelel Universe: a new
campaign in partnership with actress, singer/songwriter,
reproductive rights health advocate, and soon-to-be mom of three,
Mandy Moore. Together, they invite
women to enter a "Perelel Universe," where women's health is
treated and funded equitably—and advocate for congress to close the
longstanding gender research gap by gathering signatures in support
of increasing funding for women's health research initiatives
through the National Institutes of Health (NIH).
In a 2024 report, the McKinsey Health Institute reported the NIH
spends only roughly 10.8 percent of its annual funding on women's
health research. This overlooks the complexities of women's bodies,
leading to well-documented delays in diagnosis, less effective
medical interventions, and even limitations in medical school
curricula—all of which leave women more desperate for reliable
resources and comprehensive care that addresses their highly
specific needs. Reasoning that a better future for women hinges on
more comprehensive women's health research, Perelel is rallying its
community to come together to drive change.
Perelel Universe dares to imagine an alternative reality
for women's health and asks: What if women's health was taken
seriously? What if women didn't feel like just another number? What
if fertility support was accessible? What if the fourth trimester
wasn't an afterthought? What if "hormonal" wasn't a bad word? What
if we took care of mothers? In posing these questions, Perelel
invites us not only to envision an optimistic future but to step
into the reality they are actively shaping.
"It's easy for it to feel as though women's health is in crisis.
We have an opportunity to give people access to resources and
impact partners who are actively creating a more equitable future
for us all," said Mandy Moore,
actress, singer, songwriter, reproductive rights health advocate,
and soon-to-be mom of three, Mandy
Moore. "Together, we can create a new reality where
research actually reflects women's bodies and where all women have
the information and care they need to thrive – I am proud to
support Perelel on that mission," she added.
Following Perelel's announcement of a $10
million pledge in February to Magee-Womens Research
Institute and Good+ Foundation to close women's health research
gaps and improve access to prenatal care, the doctor-founded
hormonal and reproductive support company continues to take the
lead in advancing women's health by funding innovative research,
supporting holistic care initiatives, and addressing healthcare
disparities. With a steadfast commitment to making a meaningful
impact, Perelel is bridging gaps in care and education with its
targeted approach to hormonal health—actively creating a future
where women's health is demystified, prioritized and supported at
key life stages.
"It's 2024 and our bodies are still shamefully overlooked. As
women's health remains a deeply under-funded and under-researched
field of medicine, our health solutions remain one-size-fits-all
and information is ubiquitous or shoddy at best. Welcome to the
Perelel Universe, where our commitment to women's health
transforms vision into action," said Alex Taylor, Perelel Co-CEO and Co-Founder and
mom of two. "At this crucial moment—when women's bodily
autonomy, critical access, and health equity are all on the line—we
have the opportunity to amplify the conversation and show that
we're leading the charge to change it for the better. Through this
campaign, we hope to make Perelel synonymous with a better future
for women," she added.
"The inequity of health research and women's individual
experiences of being forced to settle through every reproductive
health milestone they've reached to date is no longer acceptable.
We need to first imagine—and then come together to demand—a new
reality," said Dr. Banafsheh
Bayati, Perelel Medical Co-Founder and mom of two.
This year Perelel engaged with the White House Gender Policy
Council, joining a select group of lawmakers and advocates calling
for $12 billion in new funding for
women's health research. On the product front, they continued to
push for better industry standards, earning the Purity Award
from the Clean Label Project for their Prenatal Support Pack
SKUs and their efforts in Triple-Testing, underscoring Perelel's
commitment to quality and safety. Perelel also strengthened its
medical leadership team by welcoming Latham Thomas and Shira
Barlow, MS, RD, who joined the existing 15-person advisory
panel in July.
"Many women struggle to find reliable and comprehensive care
that addresses their unique needs. Perelel recognizes this gap and
aims to bridge it by providing not just best-in-class products, but
a deep sense of community, and radical body literacy through
continued doctor-informed educational efforts," said
Victoria Thain Gioia, Perelel
Co-CEO and Co-Founder and mom of four.
Join Perelel in advocating for a better future for women's
health. Visit perelelhealth.com/universe to sign our
call-to-action advocating for Congress to close the longstanding
gender research gap by increasing funding for women's health
research initiatives through the National Institutes of Health
(NIH). To download campaign imagery, please click here. You can
find the campaign throughout New York
City and in Los Angeles
from Venice and Santa Monica to mid-city and West Hollywood.
About Perelel
Perelel is a women's health company defining a new era of
radical body literacy and medically-backed, stage specific,
hormonal and reproductive support. The first and
only OB/GYN-founded vitamin brand, Perelel offers targeted
nutrition for different stages of a woman's hormonal journey—from
fertility, menstrual health, pregnancy, postpartum, and beyond. In
2018, Victoria Thain Gioia and
Alex Taylor, both pregnant, found
themselves navigating the wildly unregulated world of prenatals.
The lack of information on what to consume during pregnancy and
when to do so – along with a lack of industry regulations, inspired
them to introduce a more precise and transparent approach to
hormonal care. Launched in 2020 along with Medical Co-Founder Dr.
Banafsheh Bayati, the company
includes a line of 22 individual skus not including bundles with a
focus on targeted nutrition for women at various hormonal life
stages. Each formula is developed in collaboration with a
panel of certified OB/GYNs and multidisciplinary women's
health experts, and consciously made to support women through key
stages of their hormonal journey. Perelel supports improved
research in women's health and more accessible education to fuel
bodily empowerment and literacy – and has donated $2.5 million in product donation and cash grants
since launch. In 2024, Perelel announced the Perelel Pledge,
a $10 million donation to
Magee-Womens Research Institute and Good+ Foundation to fund
women's health research and address longstanding gaps in maternal
healthcare. Perelel was awarded the Clean Label Project
Purity Award in 2024, given to a select few brands out of
hundreds.
Contact:
WLDFLWR PR
Catherine Cuello-Fuente at
catherine@wildflowerpr.co
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SOURCE Perelel