Strategic Investment from Shamrock to Bolster Nth Degree's
Leading Services Platform in a Growing Live Events Market
ATLANTA, Sept. 11,
2024 /PRNewswire/ -- Nth Degree (the "Company"), a
leading event management and experiential marketing company, today
announced a strategic investment from Shamrock Capital
("Shamrock"), the Los
Angeles-based investment firm specializing in media,
entertainment, communications, and related sectors. The
partnership, which is expected to strengthen the Company's presence
in the rapidly growing live event sector, will seek to establish an
unparalleled platform for the development of new business
opportunities across the broader industry.
Over its 45-year history, Nth Degree has built a business that
today spans labor and project management for trade show exhibits,
experiential installations, and retail environments. The company
delivers bespoke event strategies and expert operational support
through the Nth Degree Events group, and holistic and integrated
event services for some of the largest trade shows and corporate
events in the United States
through its Fern Exposition Services group. The investment from
Shamrock will enhance and expand Nth Degree's ability to deliver
these cutting-edge experiences across a range of industries
including technology, healthcare, automotive and sports, among
others.
"We believe Nth Degree's comprehensive suite of solutions
position us for substantial growth in the multi-billion dollar
market for in-person events," said John
Hense, CEO of Nth Degree. "Joining forces with Shamrock
further enables our customer-centric team to build on existing
momentum to scale our operations, expand our offerings, and
continue to push the boundaries of what's possible in the event
industry."
"As long-time investors in trade shows, live events, and
agencies and marketing services companies, we are thrilled to
welcome Nth Degree to the Shamrock family," said Andy Howard, Partner and Executive Committee
member of Shamrock. "Nth Degree has proven to provide
best-in-class, mission critical labor and event management
solutions to an evolving industry and our investment will build
upon their already stellar platform."
Nth Degree will continue to operate under its current leadership
team and structure, ensuring continuity for clients and maintaining
the high standards of service that have been the Company's
hallmark.
Willkie Farr & Gallagher LLP
served as legal advisor and Stephens Inc. served as financial
advisor to Shamrock Capital on the transaction. DLA Piper served as
legal advisor and J.P. Morgan served as exclusive financial advisor
to Nth Degree on the transaction.
About Shamrock Capital
Shamrock Capital is a Los
Angeles-based investment firm with approximately
$6.6 billion of assets under
management.* Shamrock Capital invests exclusively in media,
entertainment, communications, and related sectors through a
multi-fund strategy centered on private equity investments, as well
as ownership and financing of content and media rights. The firm
was originally founded in 1978 as the family investment company for
the late Roy E. Disney and has since
evolved into an institutionally backed firm with a leading group of
investors, including endowments, foundations, and sovereign wealth
and pension funds. Shamrock Capital partners with strong management
teams and content owners, and takes an active, collaborative
approach to creating value in each investment. For more
information, visit www.shamrockcap.com.
*Reported AUM for Shamrock Capital is as of June 30, 2024, and pro-forma for the Nth Degree
transaction and other transactions closed post June 30, 2024.
About Nth Degree
Nth Degree is one of the top trade show, exhibit, and event
management companies and experiential agencies in the country. Our
job is to craft and deliver the wow moments that build stronger
brands. From our headquarters in Atlanta,
Georgia and more than 30 satellite offices across
North America, Europe and Asia, we serve our clients at over 13,000
event and trade show projects annually. Additional information is
available at nthdegree.com.
Media:
Mickey Mandelbaum, Prosek
Partners
Pro-shamrock@prosek.com
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SOURCE Shamrock Capital Advisors, LLC