BosleyMD acquires Profectus Beauty LLC (Keranique, ThickHead,
Hydroxtone), cementing global hair growth leadership.
NEW
YORK, Aug. 6, 2024 /PRNewswire-PRWeb/ --
Scientific Hair Research LLC (SHR), DBA BosleyMD has acquired
ownership of Profectus Beauty LLC, DBA Keranique, and its other
brands including ThickHead and Hydroxtone. This strategic move
solidifies BosleyMD's position as the premier provider of
non-surgical hair growth solutions worldwide.
The merger of these two leading brands in
the thinning hair industry will provide consumers with unparalleled
hair care solutions.
The Bosley brand, a leader in hair restoration for over 50
years, joined forces with SHR 15 years ago to establish BosleyMD as
its leading at-home treatment solution. Subsequently, BosleyMD has
catered to both women and men, offering comprehensive solutions
across 35 markets worldwide. In the last three years, BosleyMD has
seen its brand value triple, driven by its doctor-recommended,
stylist-approved, innovative, Vegan and clinically-proven products
that meet the growing consumer demand for effective thinning hair
treatments. Today, BosleyMD products are available at over 25,000
distribution points across the US.
Founded in 2009, Keranique is often referred to as America's #1
Hair regrowth system for women and has become a prominent name in
the hair care industry. The brand offers a comprehensive range of
products designed to regrow, strengthen, and volumize hair.
Keranique has established itself as a leader through its
direct-to-consumer model with the endorsement of spokesperson Dr.
Sonia Batra. Keranique is found in
multiple beauty distribution channels including on TV with HSN, in
drug outlets at CVS, and enjoying a prominent position in Ulta
stores nationwide and online success with Amazon.
"The merger of these two leading brands in the thinning hair
industry will provide consumers with unparalleled hair care
solutions. After months of thorough analysis, discussion, and
planning, we recognized the synergy between Bosley and Keranique.
Operationally, this combined organization leverages double the
expertise, resources, and innovation to create an industry-leading
platform for growth, delivering greater benefits to male and female
consumers worldwide." says President of Scientific Hair Research
LLC, Ian Murphy, who will oversee
both brands.
According to World Metrics, the thinning hair category is
experiencing unprecedented growth, valued at $2.8 billion in 2018 and projected to reach
$4.21 billion by 2026. This surge is
driven by growing consumer demand for clinically proven, effective
solutions. BosleyMD is excited to lead the charge in this booming
market, aiming to dominate the category and set new benchmarks for
success. By assembling BosleyMD and Keranique under one umbrella,
SHR creates infinite opportunities for growth and
profitability.
This union is poised to establish the #1 doctor-endorsed hair
growth business in the U.S., harnessing synergies across product
development, distribution channels such as Amazon and Ulta, and
consumer engagement. With a shared commitment to clinical efficacy
and consumer trust, BosleyMD and Keranique are set to redefine the
future of hair health.
About BosleyMD:
BosleyMD is the Thinning Hair Authority™ and the leader in
effective solutions for men and women. With over 50 years of
experience, Bosley is the world's most recognized and trusted name
in hair restoration, offering comprehensive thinning hair
treatments clinically proven to regrow hair.
Media Contact
Heather Fisher Gotlib, BosleyMD,
1 6463976446, heather@fisherpublicrelations.com, bosleymd.com
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SOURCE BosleyMD