BEIJING, July 22,
2024 /PRNewswire/ -- International wine distributor
DIVA recently has wrapped up its 2024 wine futures season, better
known as "en primeur" season, with comparable results to its
presale in last year thanks to its superb product quality.
From middle of June to mid-July, the company managed to weather
the ups and downs of the Bordeaux
futures market featuring an active European market and lackluster
Asian sales and completed presale of over 300 Bordeaux Fine Wine
products from reputed local estates.
Over two dozens of Bordeaux Grand Cru Classe 2023 vintages as
Bordeaux futures for sale were
sold out before being bottled during this year's "en primeur"
season, one of the most important events in the Bordeaux region.
These are largely attributable to Bordeaux vineyards' efforts to ensure quality
of the 2023 vintage last year when local climates turned out less
ideal for grape growing than other years.
Despite the fact that renowned vineyards in Bordeaux dropped by 25 percent their wine
prices in an attempt to further shore up sales amid the global
economic weakness, their bumper harvest in 2023 offset related
influences and resulted in the gratifying presale value this
year.
Many famous estates such as Chateau Lafite Rothschild and
Chateau Mouton Rothschild released their wine futures for the 2023
vintage at prices the same as four years ago, which were welcomed
by the market.
Since February, DIVA took part in three wine and spirits
exhibitions held in Paris of
France, Germany and China's Hong Kong Special Administrative
Region to bring visitors the unique and mellow taste of premier
wines from famous vineyards in Bordeaux and other regions.
As a distributor who boasts 40-plus years of wine trade history,
DIVA has access to wine futures quotas for more than 300 wines from
vineyards famed for wine production in the Bordeaux region.
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SOURCE Xinhua Silk Road