HelloFresh will kick off this partnership by
helping to address the summer hunger gap, hosting meal kit
distribution events and pop-up food pantries across the country, as
well as offering free meals to families in need through its LimeAid
program.
HelloFresh, the world’s leading meal kit provider, announced
today the launch of a new partnership with No Kid Hungry, a
campaign through Share Our Strength, to support their critical work
to end childhood hunger in America—starting with filling the summer
hunger gap.
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Families pick up food at a HelloFresh and
No Kid Hungry 13 for 13M distribution event. (Photo: Business
Wire)
According to No Kid Hungry, as many as 13 million children, or
one in five kids in the US, live in households facing food
insecurity, meaning they do not have enough food for every family
member to lead a healthy life. This issue becomes even more urgent
during the summer and other school breaks, when millions of kids
lose access to the meals they receive at school.
New data commissioned by HelloFresh explores this complex
reality for so many families. The Hunger Matters for Families
Report, a nationally representative survey of American parents,
found:
- Providing food is financially stressful for parents:
Nearly half (44 percent) of parents are more worried today than
they were this time last year about putting food on the table for
their children. 41 percent of parents struggle in some way to
provide food for their household when kids are out of school.
- Parents are making sacrifices: Among parents who
struggle to provide food for everyone in their household, 42
percent reported skipping meals or reducing food intake for
themselves to ensure their kids had enough food. 60 percent of
those parents have budgeted more carefully and 52 percent have cut
back on other expenses.
- School breaks are a particularly hungry time: More than
a third (36 percent) of parents have a friend or relative who has
experienced food insecurity when their kids don’t receive in-school
meals.
- Greater support is needed: Parents who struggle to
provide food for everyone in their household said the most helpful
resources for keeping kids fed during breaks are government
programs (48 percent), education on meal planning and nutrition (35
percent) and more support from community organizations or
businesses (33 percent).
“No child should grow up hungry, and no parent should have to
live with the daily stress of deciding between buying groceries and
paying bills,” said Uwe Voss, chief executive officer of HelloFresh
North America. “We are proud to double down on our commitment to
closing the hunger gap by partnering with No Kid Hungry, an
outstanding campaign with a proven track record of success in
helping children across the country access the food they need to
thrive.”
Fighting Summer Hunger, One Community at a Time, through the
13 for 13 Million Campaign
HelloFresh and No Kid Hungry will kick off their partnership
with the 13 for 13 Million campaign, an effort to raise awareness
of childhood food insecurity and its effect on 13 million kids
nationwide. As part of the 13 for 13 Million campaign, HelloFresh
will be supporting 13 communities across the country by hosting
meal kit distribution events, installing “pop-up” community food
pantries and pointing families to resources from No Kid Hungry.
HelloFresh will host distribution events with the help of local
nonprofits in Atlanta, GA; Dallas and Fort Worth, TX; Denver, CO;
Newark, NJ; New York City, NY; Swedesboro, NJ; Aurora, IL and
Phoenix, AZ that will feature meal kits with wholesome,
family-friendly recipes. In addition, the “pop-up” community food
pantries, designed to look like HelloFresh boxes, will be stocked
with non-perishable food items in Villa Park, IL; Bethesda, MD;
Fort Lauderdale, FL; Cleveland, OH and New Orleans, LA. HelloFresh
and the local partners that are hosting these pantries encourage
community members to drop off and take items as needed throughout
the summer.
Supporting Individuals in Need with Meal Kit Grants
HelloFresh will also keep nominations for its LimeAid program,
which provides the chance for families in need to receive three
months of free HelloFresh meal kits, open through the summer.
Anyone across the country can nominate a friend, loved one or
neighbor to receive food for the summer, and the HelloFresh team
will choose recipients at random. Last year, HelloFresh supported
200 families through this program. Nominations can be made
here.
Partnering for Greater Impact
Throughout the year, HelloFresh provides immediate and direct
relief to families in need by donating surplus ingredients,
finished meal kits, employee volunteer hours and money and other
resources to organizations fighting food insecurity and food waste.
Specifically, the company provides 40,000 meal kits each week to
people in need through its Meals with Meaning program, with the
help of local partners across the country. The 13 for 13 Million
distribution events build upon the community impact HelloFresh and
its partners have made through Meals with Meaning, with the
intention of serving kids and families. Thanks to the same
dedicated partners who help make Meals with Meaning possible, more
families and kids will have access to food this summer.
HelloFresh is taking its efforts to the next level by partnering
with No Kid Hungry and supporting the campaign’s work advocating
for systemic change and addressing the root causes of hunger, from
low wages to the high cost of healthy foods. The meal kit company
will continue these actions year-round through customer education,
donations and more.
“No Kid Hungry’s promise is to build a nation where every child
in every community has access to the food they need, every day,”
said Allison Shuffield, Managing Director of Corporate Partnerships
at Share Our Strength, the organization behind the No Kid Hungry
campaign. “We are proud of our partnership with HelloFresh, which
is helping us deliver on this promise by combining resources for
families and timely insights to help guide our work in ending
childhood hunger in America.”
To learn more about how HelloFresh and No Kid Hungry are
fighting childhood food insecurity and to join in the action,
please visit hellofresh.com/pages/nokidhungry.
ABOUT HELLOFRESH
HelloFresh is the world’s leading meal-kit company, providing
customers with fresh, high-quality ingredients to cook delicious
meals at home. By delivering pre-portioned ingredients and
easy-to-follow recipes directly to customers' doors, HelloFresh
helps busy individuals and families enjoy home-cooked meals without
the hassle of meal planning and grocery shopping. HelloFresh was
voted the Most Trusted Meal Kit Delivery Service in America from
2021 through 2023 by Newsweek. For more information, visit
www.hellofresh.com or follow HelloFresh on Facebook, X, Instagram,
or TikTok.
ABOUT HELLOFRESH GROUP
The HelloFresh Group is a global food solutions group and the
world's leading meal kit provider. The HelloFresh Group consists of
eight brands that provide customers with high quality food and
recipes for different meal occasions including HelloFresh, Green
Chef, EveryPlate, Chefs Plate, Factor, Youfoodz, The Pets Table and
Good Chop. The Company was founded in Berlin in November 2011 and
operates in the USA, the UK, Germany, the Netherlands, Belgium,
Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand,
Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1
2024 HelloFresh Group delivered over 272 million meals globally.
HelloFresh SE went public on the Frankfurt Stock Exchange in
November 2017 and is currently traded on the MDAX (Mid-Cap German
Stock Market Index). For more information, visit
www.hellofreshgroup.com.
ABOUT NO KID HUNGRY
No child should go hungry in America. But millions of kids in
the United States live with hunger. No Kid Hungry is working to end
childhood hunger by helping launch and improve programs that give
all kids the healthy food they need to thrive. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our
Strength, an organization committed to ending hunger and
poverty.
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version on businesswire.com: https://www.businesswire.com/news/home/20240620723614/en/
PRESS Abigail Dreher prusa@hellofresh.com