Duck Creek Technologies Announces New Chief Marketing Officer
May 20 2024 - 8:30AM
Duck Creek Technologies Announces New Chief Marketing Officer
Today, Duck Creek Technologies, the intelligent solutions provider
defining the future of property and casualty (P&C) and general
insurance, announces the appointment of Bindu Crandall as Chief
Marketing Officer (CMO). As CMO, Bindu is responsible for
overseeing Duck Creek’s strategic marketing and branding efforts
driving the company’s global expansion and leadership as a provider
of P&C insurance software and services.
"Bindu is a seasoned marketer and leader who understands how to
connect with SaaS customers and deliver value," said Mike
Jackowski, chief executive officer of Duck Creek Technologies. "She
has a wealth of experience building and scaling world-class
marketing organizations for cloud-based software companies. I am
thrilled to welcome her to the Duck Creek team and look forward to
working with her to accelerate our growth and expand our market
leadership."
With more than 20 years of experience at enterprise technology
companies, Bindu brings deep expertise in branding, demand
generation, thought leadership, and content strategy to her role,
backed by a proven track record of successfully launching brands
and products through revenue-driven marketing and sales
strategies.
"I am honored and excited to join Duck Creek at this pivotal
time in the insurance industry," said Crandall. "Duck Creek is a
visionary company that is transforming the way insurers operate and
serve their customers. I am impressed by the company's culture,
products, and customer-centric approach. I look forward to
collaborating with the talented Duck Creek team and partners to
amplify our brand, engage our audiences, and drive business
outcomes."
Prior to joining Duck Creek, Bindu was the CMO of Navisite, part
of Accenture, a digital transformation and IT services provider,
where she built an award-winning marketing organization that
relaunched the company as a leader of managed cloud services in the
mid-market. Earlier in her career, she was the Senior Vice
President of Marketing at Optima Healthcare Solutions, a SaaS
provider for the post-acute care industry, and held senior
marketing, product marketing, and strategy roles at companies
including Internap, McKesson, and Scientific Atlanta (now
Cisco).
About Duck Creek Technologies
Duck Creek Technologies is the intelligent solutions provider
defining the future of the property and casualty (P&C) and
general insurance industry. We are the platform upon which modern
insurance systems are built, enabling the industry to capitalize on
the power of the cloud to run agile, intelligent, and evergreen
operations. Authenticity, purpose, and transparency are core to
Duck Creek, and we believe insurance should be there for
individuals and businesses when, where, and how they need it most.
Our market-leading solutions are available on a standalone basis or
as a full suite, and all are available via Duck Creek OnDemand.
Visit www.duckcreek.com to learn more. Follow Duck Creek on our
social channels for the latest information – LinkedIn and X.
Media Contact:Dennis
Doughertydennis.dougherty@duckcreek.com