Hydrow Acquires Majority Stake in Speede Fitness
May 09 2024 - 11:00AM
Business Wire
Hydrow and its investors to add new technology
and analytics to Hydrow’s whole-body connected fitness platform
Hydrow, the leading connected rowing brand that brings the
on-water experience of rowing straight to your home, today
announced that Hydrow and its investors acquired a majority stake
in Speede Fitness, a force in high-tech strength training equipment
and analytics. Hydrow also retains the option to acquire the
remainder of Speede. This strategic acquisition merges Speede’s
strength and Hydrow’s aerobic modalities to deliver an
industry-leading connected fitness platform, using data to provide
personalized health benefits, and lays the groundwork for the
future of the at-home fitness market.
Strength training has one of the largest total addressable
markets in fitness, and with Speede’s advanced technology
outperforming current offerings, this acquisition is a significant
milestone for both companies. This investment supports Hydrow's
mission to expand as a whole-body health company by incorporating a
critical modality to diversify its product lineup, with a consumer
product expected to come to market next year.
“We are thrilled to welcome Speede to the team,” said Bruce
Smith, Hydrow’s Founder. “Speede's cutting-edge approach to
strength training perfectly complements our immersive rowing
experience. This move will enhance our ability to support our
members in achieving their whole health goals with greater
efficiency.”
Hydrow's connected rowers combine cutting-edge technology with
immersive content, delivering an engaging, effective full-body
workout experience. Speede’s innovative equipment, tested and used
by professional athletes, enables quick and efficient personalized
workouts with isotonic, isokinetic, and eccentric force profiles
that offer a range of muscle-loading modes. Speede has also
developed innovations in tracking user performance through built-in
analytics and AI, ensuring a personalized and data-driven workout
experience.
“We are excited to combine Speede’s tech and analytics with
Hydrow while leveraging their expertise in connected fitness to
bring our workouts to their dedicated membership,” said Greg
Tepas, co-founder of Speede Fitness. “Together, we will improve
how people approach strength training and provide them with the
tools and guidance they need to achieve their fitness goals."
Hydrow aims to lead the next stage of the industry, focusing on
whole health and longevity by spearheading further consolidation
and delivering comprehensive and innovative solutions that motivate
people towards healthier, more active lifestyles.
About Hydrow
Hydrow is the leading at-home connected rower that leverages
innovative technology to bring the on-water, outdoor experience of
rowing to the home. Engineered by rowing experts, Hydrow recreates
the feeling of rowing directly on the water via an algorithm-based,
patented electromagnetic, and computer-controlled drag mechanism.
World-class athletes lead members through challenging rows that
engage 86% of the body's major muscle groups – twice that of
cycling or running – as well as yoga, Pilates, functional movement,
and strength training for a full-body, full-service fitness
solution. With the ability to harness the visual, auditory, and
emotional components of rowing, the connected fitness rower
delivers a best-in-class, full-body workout. Hydrow, Inc. was
founded in 2017 by Bruce Smith, a former US National team coach and
former Executive Director of Community Rowing, Inc. Headquartered
in Boston, Hydrow is focused on creating whole health solutions
that allow people to feel more connected to one another and live
healthier lives on a daily basis.
About Speede Fitness
Speede Fitness, a leader in fitness technology, offers advanced
strength training equipment designed to optimize workout efficiency
through cutting-edge analytics and intelligent technology. Our
solutions, backed by professional athletes, leverage real-time
feedback and personalized training programs to enhance performance
and accelerate progress. With a commitment to innovation, Speede
Fitness's equipment features dynamic resistance adjustments and
detailed performance tracking, making strength training more
accessible and results-oriented for enthusiasts and athletes
alike.
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Media Contact Michael Braun press@hydrow.com