MIAMI,
Florida, April 30, 2024 /PRNewswire/ -- E-Planning,
a leader in the field of programmatic advertising solutions, is
pleased to announce a significant enhancement of its services
through an expanded partnership with Pixalate. Focused on advancing
Connected TV (CTV) in programmatic advertising, the introduction of
Pixalate's Media Ratings Terminal (MRT) service in late 2023
represents a breakthrough in risk management for compliance,
privacy, and ratings across CTV, mobile apps, and websites.
This upgrade signifies a substantial improvement in service
quality and reinforces a partnership with Pixalate that has been
evolving since 2021. Since the partnership's inception in 2021,
E-Planning has utilized Pixalate to enhance programmatic buying
services. The partnership began with introducing Pixalate's
blocklist feature, which enabled fine-tuning of site, mobile app,
or CTV app targeting.
In 2022, additional Pixalate services like Pre-bid and PostBid
were introduced. Pixalate's suite of tools and services gives
E-Planning the confidence to offer its clients risk reduction in
their investments, enhanced brand safety, and assurance of traffic
quality. Pixalate is recognized as a leading solution in preventing
invalid traffic (IVT) across CT, mobile apps, and websites, with
data on over 10 million apps, 80 million domains, and over 300
million OTT devices. Pixalate holds Media Rating Council (MRC)
accreditation for the detection and filtration of IVT across CTV,
mobile app, mobile web, and desktop.
"E-Planning's concerted effort toward ad transparency is a
testament to their commitment to quality," said Christine Rex, Director of Public Affairs at
Pixalate. "We're encouraged in our partnerships' ability to improve
efficiency and trust in the ecosystem." By fostering such
partnerships, E-Planning can concentrate on expanding its service
offerings, thereby reinforcing its extensive 20-year tenure in the
programmatic advertising market. In 2024, E-Planning is poised to
capitalize on burgeoning sectors such as CTV while integrating
artificial intelligence to bolster its dedication to technological
innovation in programmatic purchasing.
Both companies are committed to certifying and continually
improving their practices to provide a safer and more reliable
advertising environment. About Pixalate Pixalate is a global
platform specializing in privacy compliance, ad fraud
prevention, and digital ad supply chain data intelligence.
Founded in 2012, Pixalate is trusted by regulators, data
researchers, advertisers, publishers, ad tech platforms, and
financial analysts across the Connected TV (CTV), mobile app, and
website ecosystems. Pixalate is accredited by the MRC for the
detection and filtration of Sophisticated Invalid Traffic (SIVT).
pixalate.com
Contacts:
Juan MartÃn Prieto: jprieto@e-planning.net (Director, Programmatic
Partnerships at E-Planning)
Alejandra Castellanos:
acastellanos@e-planning.net (Marketing at E-Planning)
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SOURCE E-Planning