Acosta Sales & Marketing Enters Food Service Channel, Partners with Venture Sales Group
March 15 2012 - 12:30PM
Business Wire
Acosta Sales & Marketing, a leading full-service sales and
marketing agency in the consumer packaged goods (CPG) industry, and
Venture Sales Group (VSG), a leading food service sales agency in
the Northeast U.S., today announced an agreement to partner in the
food service channel. The combined company will provide a suite of
sales and marketing services to the food service industry.
VSG will become a stand-alone division of Acosta and will
leverage Acosta’s depth of resources in areas such as marketing
services, training, industry reach, and client relationships. The
local service, go-to-market strategy, technology platform,
associates, and entrepreneurial spirit that have been integral to
VSG’s success will continue to serve as the foundation of the
division. VSG will retain its management team in its entirety.
“We are pleased to announce we are combining resources with VSG
and effectively entering the food service channel,” said Acosta
President & CEO Robert Hill. “VSG’s strong industry track
record, talented associates, and positive culture make it the
perfect addition to the Acosta family. We are confident that by
working together, we can build the leading food service agency
platform in the U.S., anchored by the best associates in the
industry.”
VSG is focused on meeting the needs of today’s food service
customers and suppliers. Representing premier CPG companies, VSG
serves the New England, Metro and Upstate New York, Northeast
Pennsylvania, Baltimore/Washington, and Virginia/West Virginia
markets.
“This is a tremendous opportunity for VSG and we are thrilled to
become part of Acosta’s future,” said VSG CEO/CFO Robert Wopperer.
“Acosta’s commitment to its people dovetails with our goal of
growing a successful business while remaining a great place to
work. Together, we can capitalize on the changing industry
landscape, while maintaining our edge as a leading agency with top
talent.”
About Acosta Sales & Marketing
Acosta provides outsourced sales, marketing and retail
merchandising services to move products off shelves and into
shoppers’ baskets, ensuring clients achieve their true sales
potential. With approximately 21,000 associates in 65 locations
throughout the U.S. and Canada, Acosta represents more than 60
percent of the top brands in the CPG industry. For more
information, visit www.acosta.com.
About Venture Sales Group (VSG)
VSG is a leading food service sales agency representing premier
clients in the Northeast U.S. VSG services the New England, Metro
and Upstate New York, Northeast Pennsylvania, Baltimore/Washington,
and Virginia/West Virginia markets. For more information, visit
www.venturesalesgroup.com.