Southern Wine & Spirits of Illinois Announces Establishment of New Wine Education Class
March 15 2012 - 12:13PM
Business Wire
Southern Wine & Spirits of Illinois (SWS-IL), a division of
Southern Wine & Spirits of America, Inc., today announced the
establishment of a new wine curriculum designed exclusively for
beverage and hospitality professionals entitled From Grapes to
Glass.
The purpose of this class is to introduce students to the
fundamentals of wine—its production, marketing and enjoyment. From
Grapes to Glass focuses on key facets of wine acumen, including:
grape growing, winemaking, tasting, varietals, vintages,
appellations, and wine sales and service.
Will Conniff, Executive Vice President/General Manager of
Southern Wine & Spirits of Illinois, Kentucky and Minnesota,
said, “It is with great enthusiasm that we launch this wine
curriculum to our trade partners. This class creates a solid
foundation for a lifetime of wine learning. We could not be more
excited about providing this topflight training resource to our
customers.”
Serafin Alvarado, Master Sommelier and SWS-IL’s Director of Wine
Education, commented, “From Grapes to Glass allows hospitality
professionals to immerse themselves in the fundamentals of wine.
This course provides industry professionals with an opportunity to
advance their careers by providing a comprehensive understanding of
wine along with core service skills.”
According to Brian Orlik, SWS-IL’s Director of Education and
Trade Relations, “From Grapes to Glass provides an excellent
baseline for the wine service professional. Our goal for this
course was to combine theory and application in an effort to put
students in the best position for success while serving
tableside.”
From Grapes to Glass is a five week program designed exclusively
for beverage and hospitality professionals. The inaugural class
begins on April 2, 2012 at Southern Wine & Spirits of Illinois’
Direct Warehouse Sales facility located at 250 N. Artesian in
Chicago. Enrollment fee for this program is $150 and includes a
text book and wines sampled in class. Participants must be 21 years
of age and seating is limited.
To register for From Grapes to Glass please visit:
http://southernwine.com/Portals/0/IL_docs/GrapesToGlass/home.htm.
About Southern Wine & Spirits of America, Inc.
Southern Wine & Spirits of America, Inc. is the nation’s
largest wine and spirits distributor and broker with operations in
35 markets. On a national basis, Southern Wine & Spirits of
America, Inc. employs more than 12,500 team members.