ARRIS Demonstrates Advanced Addressable Advertising Services at the CableLabs(R) November Advertising Interop
November 17 2009 - 1:35PM
PR Newswire (US)
SUWANEE, Ga., Nov. 17 /PRNewswire-FirstCall/ -- ARRIS
(NASDAQ:ARRS), a global communications technology company providing
voice, data and video solutions, today announced that it has
successfully concluded a series of Advanced Advertising use cases
at the CableLabs® Advanced Advertising Interop last week. The
demonstrations included Dynamic Video On Demand (VOD) Ad Insertion
using audience qualifiers, Dynamic Addressable linear advertising,
Interactive Telescoping Advertisements and Interactive TV (ITV)
using the EBIF standard. Leveraging the SCTE130 standard, ARRIS
worked with several industry collaborators to deliver 4 use cases
requested by CableLabs. The companies with which ARRIS has
completed interoperability demonstrations for these tests included
BlackArrow, FourthWall Media, OpenTV, Sigma Systems, This
Technology and UniSoft. The introduction of SCTE 130 and EBIF
reflects the maturation of advanced advertising as a new revenue
source for the cable industry. Standards-based interfaces serve to
accelerate time to market of complex disparate solution components
and introduce enhanced and interactive advertising revenue streams.
Standards like SCTE130 allow uniform adoption of the technologies
across operators' networks, simplifying their operations, reducing
CAPEX and improve revenues. "We are very excited to be able to
bring these addressable advertising solutions to the industry,"
said Joe Matarese, Vice President and General Manager of the ARRIS
On Demand Systems Division. "Leveraging open systems and emerging
standards like SCTE130 allow ARRIS to provide innovation and a
superior level of addressable advertising across a wide array of
broadcast and time shifted programming, enabling our cable clients
to address the increasing demands of advertisers for
accountability, performance and addressability." The
ConvergeMedia(TM) Distribution and Applications platform offers
complete back-office features that enable operators to converge
high-speed data and video services with On Demand and advanced
advertising offerings by providing content search capabilities,
recommendation engine integration and personalized features. It
provides full-cycle content management: acquisition to consumption,
heterogeneous and hierarchical content for optimal storage and
streaming, along with a high availability design critical for
'always-on' revenue-generating advertising and On Demand services.
Advertisers now have the opportunity to segment ad messages by
audience qualifiers, demographic, locality, genre and time of day,
both within linear programming and dynamic VOD. For information,
visit: http://www.arrisi.com/get/convergemedia About ARRIS ARRIS is
a global communications technology company specializing in the
design, engineering and supply of technology supporting quad-play
broadband services for residential and business customers around
the world. The company supplies broadband operators with the tools
and platforms they need to deliver reliable telephony, demand
driven video, next-generation advertising and high-speed data
services. Headquartered in Suwanee, GA, USA, ARRIS has R&D
centers in Atlanta; Chicago; Beaverton, OR; Kirkland, WA; State
College, PA; Wallingford, CT; Waltham. MA; Cork, Ireland; and
Shenzhen, China, and operates support and sales offices throughout
the world. Information about ARRIS products and services can be
found at http://www.arrisi.com/. CableLabs is a trademark of Cable
Television Laboratories, Inc. A demonstration at a CableLabs event
is not indicative of CableLabs' endorsement of that product or
technology. DATASOURCE: ARRIS CONTACT: Alex Swan, ARRIS Media
Relations, +1-678-473-8327, Web Site: http://www.arrisi.com/
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