ARRIS and Comcast Spotlight Team to Provide Advertising Sales Capabilities with Multichannel Programming Providers
October 27 2009 - 10:00AM
PR Newswire (US)
Leveraging the ConvergeMedia(TM) advertising platform solution,
Spotlight now able to sell advertising inventory for non-cable
video service providers SUWANEE, Ga., Oct. 27
/PRNewswire-FirstCall/ -- ARRIS (NASDAQ:ARRS) and Comcast
Spotlight, the advertising sales division of Comcast, today
announced the launch of an advertising platform using the ARRIS
ConvergeMedia Virtual Interconnect (VIC) advertising solution.
Using the ARRIS VIC, Spotlight can efficiently and reliably process
ad schedules, verifications and ad copy from multiple providers,
markets and time zones for network programming feeds. The Virtual
Interconnect (VIC) is part of the advertising solution family in
the ConvergeMedia Advertising platform. VIC helps affiliates
maximize their advertising revenues, simplify ad operations and
strengthen relationships with ad and media sources. VIC
automatically merges schedules from multiple traffic and billing
systems, using pre-defined business rules to resolve and manage
schedule conflicts. High level and detailed monitoring tools allow
for rapid trouble-shooting and system analysis. Real time access to
reports allows for secure and effective delivery services for the
operators, programmers and the ad agencies. The solution creates
the industry's first automated SCTE 130 Web Service Advertising
platform. The implementation of the standard communication
protocols allows open interaction between the different service
providers, campaign services, markets and buy processes, enabling a
tighter integration between all parties. "With the growth of more
programming and more markets, the need to efficiently and
effectively manage many advertising schedules simultaneously and to
deliver relevant advertising to interested subscribers becomes
increasingly important," said Joe Matarese, ARRIS VP & GM, On
Demand Division, Media Systems & Communications Group.
"Decreasing the complexity of ad operations and increasing the
value of the ad inventory are key design goals of the ConvergeMedia
Advertising application suite of solutions." The ConvergeMedia
Advertising Platform offers a family of advertising products and
solutions aimed at increasing reliability, targeting, and
accountability, including the ConvergeMedia Interconnect (VIC)
Management, Skyvision (ad delivery management), Linear Ad Decision
Service (ADS) and the SCF-1000 Content Preparation Manager, which
controls schedule-driven transcoding functions and provides
compatibility with existing ad copy storage systems (including 3rd
party VOD providers). The platform also addresses the needs for
both broadcast and Video On Demand programming as well as new
services such as Start Over and N-PVR. For more information about
the ConvergeMedia Advertising Platform, please visit:
http://www.arrisi.com/get/advertising. About ARRIS ARRIS is a
global communications technology company specializing in the
design, engineering and supply of technology supporting triple- and
quad-play broadband services for residential and business customers
around the world. The company supplies broadband operators with the
tools and platforms they need to deliver carrier-grade telephony,
network video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee, Georgia, USA, ARRIS has
R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland,
WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland;
and Shenzhen, China, and operates support and sales offices
throughout the world. Information about ARRIS products and services
can be found at http://www.arrisi.com/. About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable,
helps put the power of cable to use for local, regional and
national advertisers. It is focused on providing multi-platform
marketing solutions to reach audiences most effectively and
efficiently. Headquartered in New York with offices throughout the
country, Comcast Spotlight has a presence in nearly 90 markets with
approximately 30 million owned and represented subscribers. Comcast
Spotlight is a trademark of Comcast Cable. For more information,
visit http://www.comcastspotlight.com/. DATASOURCE: ARRIS CONTACT:
Alex Swan, ARRIS Media Relations, +1-678-473-8327, ; or Chris
Ellis, Comcast Spotlight Communications, +1-215-286-7771, Web Site:
http://www.arrisi.com/
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