The Aflac Duck Lends a Helping Hand in New Television Commercial
August 22 2005 - 9:46AM
PR Newswire (US)
Commercial responds to growing concerns about health care costs
COLUMBUS, Ga., Aug. 22 /PRNewswire/ -- Aflac's latest ad, titled
"Helping Out," features the insurer's iconic duck handling many of
the household responsibilities of an injured policyholder.
Scheduled to debut nationwide on August 22, the new commercial is
part of the company's ongoing brand definition campaign designed to
demonstrate how Aflac insurance policies can help customers
maintain their quality of life when they are sick or injured and
cannot work. In a recent Aflac-commissioned survey of 2,024
randomly selected Americans, two-thirds of respondents reported
they are concerned about paying basic living expenses if out of
work for an injury or illness. The nationwide telephone survey
conducted in July 2005 found that 56 percent of Americans would not
be able to provide for their families should they be incapacitated.
"The new commercial clearly illustrates how Aflac can help those
who are experiencing loss of income due to a medical event," said
Dan Amos, chairman and CEO of Aflac. In December 2004, Aflac
announced its new branding campaign and plans for linking the
highly recognized duck with a greater understanding of the
company's products and services. The "Helping Out" commercial
combines the light-hearted humor of the duck with a more
comprehensive message about how Aflac insurance may help with
household expenses in a family's time of need. Similar to the
successful "Broken Leg" commercial that debuted in February, the
new ad shows how Aflac insurance policies can help customers focus
on getting better and worry less about their finances. In the new
spot, an injured man relaxes in a hammock and concentrates on
recovering while the Aflac Duck is seen scurrying about taking on
several domestic tasks. "Aflac provides consumers with options for
protecting themselves against the unexpected," continued Amos.
"With our product offerings, we are committed to helping provide
families with financial security and stability, even when the
situation feels uncertain." The "Helping Out" ad is the company's
23rd commercial and is the follow-up to the widely popular
"Experiment" ad featuring billionaire bride Melania Trump. For 50
years, Aflac products have given policyholders the opportunity to
direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one
provider of guaranteed- renewable insurance in the United States
and the number one insurance company in terms of individual
insurance policies in force in Japan. Aflac's insurance products
provide protection to more than 40 million people worldwide. In
January 2005, Aflac was included in Fortune magazine's list of the
100 Best Companies to Work For in America for the seventh
consecutive year. Aflac has also been included in both Forbes
magazine's Platinum 400 List of America's Best Big Companies and in
Fortune magazine's listing of America's Most Admired Companies for
five consecutive years. Aflac Incorporated is a Fortune 500 company
listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit aflac.com. Media Contacts: Mechell
Clark Laura Kane Aflac Incorporated Aflac Incorporated (706)
243-8004 (706) 596-3493 (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO)
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Mechell Clark, +1-706-243-8004, or ; or Laura Kane,
+1-706-596-3493, or , both of Aflac Incorporated Web site:
http://www.aflac.com/
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