Teamtalk.com Group - Re Strategic Partnership
June 27 2000 - 3:00AM
UK Regulatory
RNS Number:8618M
Teamtalk.com Group PLC
27 June 2000
Teamtalk.com Seals Five-Year On-Line Partnership with Ladbrokes
Teamtalk.com Group plc ("Teamtalk"), the UK's most popular online sports
service and Ladbrokes, the betting and gaming division of Hilton Group plc,
have signed a new exclusive five year on-line betting partnership - which is
planned to roll-out on a global basis as Teamtalk expands its services across
the world. This extends the content partnership between Teamtalk and
Ladbrokes announced on 15th May 2000.
Following a review of how best to leverage its on-line community to generate
betting revenues the Teamtalk board has decided that the strength of the
Ladbrokes brand and its market-leading on-line presence, combined with
Teamtalk's quality content, represents the best way to generate value for
Teamtalk shareholders.
From today, Ladbrokes becomes the exclusive on-line betting partner for all
Teamtalk services for five years. In return Teamtalk will receive payments
based on the level of revenues from the partnership.
As a result of the partnership, Teamtalk will be able to commit its resources
to the development of quality International sports content with Ladbrokes
providing Teamtalk customers with a comprehensive on-line betting service.
The partners will work together to maximise conversion of Teamtalk's user base
to Ladbrokes on-line services through:
* Simple registration and betting processes
* In-context marketing of bets across Teamtalk's websites
* Attractive odds and bets exclusive to Teamtalk
In addition, Teamtalk will provide sports content to Ladbrokes' on-line
betting products including its betting websites and its interactive TV betting
products and services which are currently available on Telewest and NTL's
digital TV service.
Commenting on the announcement, Bill Wilson, Chief Executive of Teamtalk.com,
said: "We are delighted to have entered into a strategic relationship with
Ladbrokes, the world's largest sports betting group. This development offers
our shareholders the opportunity to share in the upside from this rapidly
growing e-commerce revenue stream, without the distraction of developing our
own betting service."
John O'Reilly, Managing Director of eGaming at Ladbrokes said: "Teamtalk's
market-leading content, together with Ladbrokes unrivalled leadership in
betting and gaming make this a powerful partnership and one with the potential
to generate significant on-line revenues in the UK and beyond."
Note to Editors:
Ladbrokes
Ladbrokes, the world's biggest sports betting company, provides its customers
with 24 hour a day, 7 day a week service via 1,900 licensed betting shops,
state of the art call centres in London, Liverpool and Gibraltar and its
rapidly developing eGaming services. Ladbrokes offers Internet betting at
www.ladbrokes.co.uk, and its permanently tax-free betting site
www.ladbrokes.com as well as a football-focussed site bet.co.uk. Ladbrokes
was the first to launch betting via interactive TV with its pools product
'Vernons Matchball' and is also developing betting via mobile services with BT
and Ericsson.
Teamtalk
Teamtalk, started in 1988, is a leading UK based provider of original sports
content. Teamtalk develops news and statistics on football, rugby league and
union, golf, cricket, tennis, horse and greyhound racing. It launched its
soccer Internet site, www.teamtalk.com, in October 1997 and it now has one of
the largest user bases amongst UK web sites. In addition, the Group is the
clear market leader in multi-lingual news services to the cruise liner market
and one of the leading global providers to the cargo shipping market.
For further information contact:
Bill Wilson Teamtalk.com Tel: 0113 399 2000
Axel Steenberg
Stephen Breslin Brunswick Group Tel: 0207 404 5959
Ben Brewerton
Sean Boyce Ladbrokes Tel: 0207 515 5459
Ciaran O'Brien The RED Consultancy Tel: 0207 465 7711
END
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