U.S. Radio Ads Begin for Winning Brands CLEAN1(TM) Outdoor Cleaner
July 15 2008 - 3:31PM
Marketwired
BARRIE, ON (FRANKFURT: WMU) (www.WinningBrands.ca) reports that
its CLEAN1? Outdoor Cleaner which was recently listed and delivered
to New York's Hackett's stores will be the target of Winning
Brands' first ever U.S. radio commercials.
Q Country 102.9 based in Ogdensburg, New York broadcasts over
most of the area in which the Hackett's stores are located.
Choosing a country music format for the CLEAN1? launch is a
deliberate choice by Winning Brands to reach out beyond stereotypes
about who might be interested in eco-responsible products. "Making
smart choices is not just a trendy urban phenomenon," says Winning
Brands' CEO Eric Lehner. "Eco is the new normal, and Winning
Brands' eco-responsible cleaning choices are the new mainstream,"
he adds. "If CLEAN1? Outdoor Cleaner and its companion eco products
KIND? Laundry and Winning Colours� Stain Remover can do well in the
small towns and countryside of America, then there is no corner
left in on the continent where we can't be successful." The
Hackett's chain was sufficiently impressed with the benefit to its
customers of having a full range of eco-responsible cleaners to
mobilize all its stores in June 2008 by listing all three Winning
Brands products. The CLEAN1? radio commercials will begin July 17th
and represent the first of the advertising programs that were
presaged in the June 2008 Hackett's announcement about listing
Winning Brands.
CLEAN1? advertising is also breaking new ground by being
targeted to men more than conventional cleaners are. Bikes, boats,
BBQ's, siding and swimming pools are only a few of the big
important outdoor cleaning jobs that men do without realizing that
they are usually using products that are designed for indoors and
kept under the kitchen sink. CLEAN1? is recognizing the reality
that men are often the ones doing these jobs and is filling the
current gap in messages directed toward men that are relevant to
their lifestyles -- and the women who share those interests.
Winning Brands CEO Eric Lehner has become known for setting
policies in the company's dealings with advertising agencies and
media partners that no commercials will be condescending or
demeaning of men. "I don't recognize the type of men that appear
today on North American television and in movies," says Lehner.
"The men out there in reality are much better than the depictions.
Winning Brands will choose positive options when considering the
depiction of any people -- and that includes men." The CLEAN1?
radio ad format can be heard at:
http://wnbd.wikidot.com/media-gallery.
CLEAN1? Outdoor Cleaner is manufactured by Winning Brands
Corporation for consumer and commercial use as an eco-responsible
alternative to cleaning the many things that get dirty outdoors.
Main production takes place at the Grand Rapids, Michigan facility
of Surefil LLC with certain sizes still being manufactured at
Winning Brands' St. Catharines, Ontario facility. Winning Brands'
full product range includes a variety of advanced cleaning
solutions, such as its non-toxic SMART? Wet Cleaning liquid
alternative to Perchloroethylene used in Dry Cleaning, KIND?
Laundry Products and Winning Colours� Stain Remover -- a skin
friendly alternative to conventional stain removers and solvents.
The company's mission is to replace hazardous chemicals in
widespread use with safer alternatives. The initial focus is on
cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND? and CLEAN1? are trademarks of
Niagara Mist Marketing Ltd. SMART? is a trademark of Solvent Free
Solutions Inc.
Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada
L4N 6T3 News@WinningBrands.ca
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