By Ian Walker and Maryam Cockar

 

Tesco PLC's (TSCO.LN) market share remained steady for the first time since December 2016, while the other three of the top-four grocers continued to slip back as German rivals Aldi and Lidl gained, a survey from Kantar Worldpanel showed Wednesday.

For the 12 weeks ended March 25, Tesco's sales grew 2.4% to 7.32 billion pounds ($10.3 billion), while its market share was unchanged at 27.6%.

Wm. Morrison Supermarkets PLC's (MRW.LN) sales rose 2.4% to GBP2.77 billion but its market share slipped to 10.4% from 10.5% the year earlier.

Meanwhile, German grocers Aldi and Lidl continued to gain market share. Aldi's sales rose 11% to GBP1.94 billion and its market share increased to 7.3% from 6.8%. Lidl's sales grew 10% to GBP1.42 billion and its market share rose to 5.3% from 5%.

Kantar monitors the grocery-purchasing habits of 30,000 demographically representative households in the U.K.

J Sainsbury PLC's (SBRY.LN) market share fell to 15.8% in the latest survey from 16.1%, with sales increasing 0.6% to GBP4.19 billion, Kantar reported.

Asda, a subsidiary of Walmart Stores Inc. (WMT), had its market share slip 15.6% from 15.8%, while sales rose 1.8% to GBP4.15 billion.

The market share of upmarket retailer Waitrose, a division of John Lewis Partnership PLC, was largely unchanged at 5% from 5.1%, while sales rose 1.5% to GBP1.33 billion, Kantar said.

Separately, a survey by Nielsen Homescan also showed Aldi and Lidl's market share growing. For the 12 weeks ended March 24, Aldi's market share has risen to 8.7% from 8.0% for the comparable period ended March 25, 2017, while Lidl's has risen to 5.8% from 5.3%, Nielsen reported.

According to Nielsen, Tesco's market share has dropped to 27% in the 12 weeks ended March 24 from 27.1%, while Sainsbury's fell to 15% from 15.4%, Asda's fell to 13.9% from 14% and Morrisons' fell to 9.8% from 10%.

 

Write to Ian Walker at ian.walker@wsj.com and Maryam Cockar at maryam.cockar@dowjones.com

 

(END) Dow Jones Newswires

April 04, 2018 04:18 ET (08:18 GMT)

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