InnerScope Hearing Technologies (OTCQB:
INND) To Launch
Direct Response
TV Campaigns
with Kevin Harrington an Original "Shark"
from Shark Tank
InnerScope
contracted with
AsSeenOnTV.pro to produce
a series of Direct Response TV commercials
featuring Kevin Harrington, one
of the original
Sharks
on the hit TV reality
series Shark Tank, to
promote its "Self-Fitting"
Hearing Aids, Dietary Hearing Supplements
and CBD Oil
ROSEVILLE, CA. --
April 23, 2019 -- InvestorsHub NewsWire -- InnerScope Hearing
Technologies Inc. (OTCQB:
INND) ("InnerScope")
a
manufacturer and
Direct-to-Consumer ("DTC") distributor/retailer
of FDA-Registered Hearing Aids, Personal Sound
Amplifiers Products, ("Hearing
Products") Hearing Related
Treatment Therapies, Doctor-Formulated
Dietary Hearing Supplements and proprietary CBD Oil ("Hearing Health
Products") (collectively "Hearing
Product Portfolio"), announced
today
it has
entered into an Agreement with AsSeenOnTV.pro (the
"Agreement") to produce
Direct
Response TV ("DRTV")
and Brand
Response TV ("BRTV) commercials promoting
its Self-Fitting Hearing Aids ("NEXUS"),
Dietary Hearing Supplements "Nutrition for the
Ears" and CBD Oil
(the
"Hearing
Product Commercials").
The
Hearing
Product Commercials will
feature Kevin Harrington, the pioneer of the
As Seen On TV empire
and an
original "Shark" from the Emmy award winning TV reality
show,
Shark Tank. Kevin Harrington is
also the Co-Executive Producer and the mastermind behind
AsSeenOnTV.pro
DRTV/BRTV
campaigns.
The
Agreement gives
InnerScope
the
ability to
significantly broaden its
brand
awareness
by
delivering personalized brand messaging through
multiple
Hearing
Product commercials
broadcasted in
U.S.
markets
on networks that supports the
55+
older demographic
for InnerScope's target
market customers. In addition to the
Hearing Product commercials,
InnerScope will also
have
Digital Distribution opportunities using Premium Digital TV
and video advertising
to efficiently and
accurately deliver messages
to a wide range
of potential
customers online or watching
content on a network website, through an app, or
through On Demand programming,
by
targeting
them based on geography and
video content. The
digital
distribution
will
extend
InnerScope's market
reach
and
further strengthen its brand
loyalty, which
will
lead
to increased sales
across all of its distribution/vendor sales channels
as well
as increasing
the
awareness
of the
health and cognitive
consequences
for
the 40+
million Americans who are
suffering
from
untreated hearing loss.
AsSeenOnTV.pro
is
an
award-winning
full-service
production company and digital agency specializing in the creation
and development of infomercials. Together with
InnerScope, they
will
develop
a series
of Hearing
Product commercials
using
creative
persuasive visual
demonstration with a
compelling price and
call-to-action
offer to incentivize the consumer to act now. The
call-to-action
incentivizes the
viewer to purchase immediately by calling in or ordering directly
through a website
or, as the case
with the
BRTV
commercial spots, will be integrated
with InnerScope's current e-Commerce sales
channels and marketing strategies that
will
direct
viewers to the next level in taking action.
Kevin Harrington, Co-Executive
Producer of AsSeenOnTV.pro commented
"Having known and worked
with the founders of InnerScope in the past, I
know their passion and expertise in helping the tens of millions of
people that have hearing related problems.
With 48 million people in the U.S. alone
that have reported having hearing
issues, InnerScope's Hearing Aids
and Hearing Health Products have
mass-market
appeal. This is one of
the reasons my team thinks InnerScope
is a good fit to
create an
Omni-Channel TV/Video
Media Campaign to target
those tens of millions potential
customers."
The
series of Hearing Product commercials and
Omni-Channel TV/Digital
Media
campaigns will consist
of:
The NEXUS "Self-Fitting Hearing
Aid
InnerScope's NEXUS
commercial spots will
air on
top cable networks specifically selected to match
the
55+ demographic and
geographic profiles. It will be a
:60
second spot which will air
300x
regionally and will also
be utilized as a
promotional and branding video for digital and social media
purposes such as Facebook,
Instagram
and YouTube.
Doctor-Formulated "Nutrition for
the Ears" Dietary Hearing Supplements
InnerScope's
commercial
spots for its
three
Dietary Hearing Supplements which consists of EAR-RING RELIEF,
HEARING VITE + MULTIVITAMIN and
HEARING
VITE + MEMORY BOOST will air on top cable
networks specifically selected to match 35+ demographic and
geographic profiles. It will be a
:30
second spot and
is
guaranteed to air 200x regionally
and receive an additional 100,000
targeted digital impressions. The :30 second spot
will
also
be utilized as a
promotional and branding video for digital and social media purposes
such as Facebook, Instagram
and YouTube.
CBD Oil
InnerScope's
proprietary CBD Oil will be a :30 second
Brand Response video spot receiving 1,500 plays across a
combination of a specifically targeted network of Connected TV and
Over-the-Top digital screen platforms both in and out of the home,
such as within Roku, Hulu, Apple TV programming in target cities
and prominent visibility on over-sized digital video billboard
screens in New York City's Time Square.
"Partnering with Kevin Harrington and
AsSeenOnTV.pro opens up a new and exciting
distribution possibilities for InnerScope",
said Matthew Moore, CEO InnerScope Hearing
Technologies. "Having Kevin
Harrington, the inventor of the infomercial,
and his team of media marketing experts
gives InnerScope a proven path to increased
brand recognition and consistent revenue
growth".
"Moreover, we are most
excited about the future opportunities
Kevin
Harrington and his team
brings to
InnerScope. This partnership opens
InnerScope to various avenues of
sales and distribution channels
including Television Shopping
Networks (Shop NBC, QVC, QVC Italy, HSN and over 20
other
shopping channels currently operating around the world)
and
the
possibility to produce
30-minute
infomercials,
and
having
celebrity endorsements. We can foresee our
NEXUS "Self Fitting" Hearing Aids being
demonstrated and sold through Television Shopping Networks
worldwide. InnerScope's
plans is
to have the 1.2
billion
people world-wide that have
hearing issues are
able to
purchase InnerScope's
affordable Hearing Aids and related
Hearing Health Products through a variety of U.S. and International
sales channels including the all major global Big
Box stores. We our planning to build
a long-term relationship with AsSeenOnTV.pro
leveraging off
Kevin
Harrington's
30
years of success
selling billions of dollars
of products
through
TV
infomercials.
We are
confident in our AsSeenOnTV.pro
partnership and believe we can sell hundreds of millions of dollars
of our Hearing and Hearing Health Products through this
partnership. InnerScope
is
forging ahead and breaking down old industry barriers to
become
the undisputed global leader in the $10 billion hearing aid
industry", Mr. Moore,
concluded.
About InnerScope Hearing Technologies ("INND")
InnerScope Hearing
Technologies (OTCQB:
INND) is a rapidly expanding
consolidator of the hearing aid industry. Management is applying
decades of profitable industry experience and technology to an
antiquated and disjointed industry, unlocking scale and efficiency,
which will serve all of InnerScope's
stakeholders. Its direct-to-consumer model is revolutionizing the
industry with its Walmart.com relationship
representing a paramount shift in the consumption of hearing aids
by the hearing impaired.
In
addition, InnerScope
plans to
continue to open,
acquire,
and operate
a
physical
chain
of audiological and
retail hearing device clinics. InnerScope's
mission
is to serve approximately
1.2 billion people around the globe that are suffering with 25 db
or greater hearing loss across the entire
hearing impaired vertical from R&D and manufacturing through
direct consumer sales and services. For more information,
please visit: www.innd.com. For
the Most
Up-to-Date information about InnerScope Hearing Technologies
(OTCQB:
INND), please visit and follow our Official Twitter account
@inndstock
Page. https://twitter.com/inndstock
About
AsSeenOnTV.pro
Headquartered in
South Florida, AsSeenOnTV.pro is a full-service production,
branding, and marketing company that specializes in direct response
television, short- and long-form commercials, and brand building.
Based out of a 25,000+ sq ft, state-of-the-art studio, the
company's creative team handles every aspect of production from
scripting to
distribution. For nearly two
decades, AsSeenOnTV.pro's veteran staff of writers, producers,
videographers, and editors has amassed more than 50 Telly Awards,
thousands of prestigious clients, and over $20 million in
television placements. For more information,
please visit: https://asseenontv.pro/
About Kevin
Harrington
As the
inventor of the infomercial, founder of As Seen on TV, and one of
the original Sharks on Shark Tank
@abcSharkTank, Kevin Harrington
has worked with some of the world's biggest celebrities and
launched some of the best-selling DRTV campaigns in history. Since
producing his first 30-minute infomercial in 1984, Harrington has
been involved in over 500 product launches that have resulted in
over $5 billion in sales. Now, in his latest venture with
AsSeenOnTV.pro, Harrington is on the hunt for the best new products
and ideas, bringing them to homes everywhere through personalized
DRTV campaigns featuring the Shark. For more information,
please visit: http://kevinharrington.tv/
Safe Harbor
This
presentation contains forward-looking statements, which relate to
future events or InnerScope Hearing Technologies future performance
or financial condition. Any statements that are not statements of
historical fact (including statements containing the words
"believes," "should," "plans," "anticipates," "expects,"
"estimates" and similar expressions) should also be considered to
be forward-looking statements. These forward-looking statements are
not guarantees of future performance, condition or results and
involve a number of risks and uncertainties. Actual results may
differ materially from those in the forward-looking statements as
result of a number of factors, including those described from time
to time in InnerScope Hearing Technologies filings with the
Securities and Exchange Commission. InnerScope Hearing Technologies
undertakes no duty to update any forward-looking statements made
herein.
Contact
InnerScope Hearing
Technologies,
Inc.
Investor
Relations
Info@innd.com
916-218-4100
www.innd.com
Walmart.com
AsSeenOnTV.pro
Kevin Harrington
The NEXUS "Self-Fitting Hearing
Aid
Doctor-Formulated "Nutrition for
the Ears" Dietary Hearing Supplements
CBD Oil
https://abc.go.com/shows/shark-tank
For the Most
Up-to-Date information about InnerScope Hearing Technologies
(OTCQB:
INND), please visit and follow our Official Twitter account
@inndstock
Page. https://twitter.com/inndstock
Innerscope Hearing Techn... (PK) (USOTC:INND)
Historical Stock Chart
From Aug 2024 to Sep 2024
Innerscope Hearing Techn... (PK) (USOTC:INND)
Historical Stock Chart
From Sep 2023 to Sep 2024