Relationship Designed To Fuel MoviePass™
Growth By Increasing Additional Subscribers in New Markets
MoviePass Inc., the nation's premier movie-theater subscription
service and a majority-owned subsidiary of Helios and Matheson
Analytics Inc. (NASDAQ: HMNY), today announced that it has signed a
media partnership with iHeartMedia, a leading multi-media company
in America with a greater reach in the U.S. than any other media
outlet. The new agreement includes an extensive marketing campaign
across iHeartMedia’s multiplatform network including radio,
digital, social and live events to help build further brand
awareness of MoviePass™ and target new subscribers in select U.S.
metro markets that have active movie-going audiences. In addition,
iHeartMedia will be an authorized reseller of ad inventory across
the MoviePass™ website and mobile app.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180111005531/en/
MoviePass(TM) Announces Media Partnership
with iHeartMedia (Photo: Business Wire)
MoviePass™ launched its current $9.95 per month subscription
plan in August 2017, following a significant investment from HMNY.
The investment has enabled MoviePass™ to advance its vision of
bringing significant innovation to the movie theater industry and
drive increased attendance to movie theaters and lower-budget
films. Since the launch, movie theater attendance for participating
exhibitors has increased more than 400 percent.
“We have the capability to build significant brand awareness for
MoviePass through our unparalleled scale and reach of more than 270
million monthly listeners across the country and our multiplatform
assets,” said Joe Robinson, President of iHeartMedia Ventures. “We
see a unique opportunity with MoviePass, and its ability to
understand and analyze audience trends and behavior which is a
great asset for our advertisers, especially those looking to
further engage with millions of movie-goers.”
“We expect that our partnership with iHeartMedia will fuel our
continued growth by targeting more profitable subscribers in
low-cost markets, while also opening up a new revenue stream with
digital advertising,” said Mitch Lowe, CEO of MoviePass. “We also
expect that this relationship will be beneficial to movie
exhibitors because we hope to drive more traffic into theaters and
to advertisers through our strong working intelligence on the
preferences and behaviors of a substantial amount of movie-goers.
Our subscribers are going to twice as many movies a month as other
consumers and are buying one in every 50 movie tickets in the
U.S.”
“The calculus is simple,” said Ted Farnsworth, Chairman/CEO of
HMNY. “The better we understand audiences, the better the media,
the movie industry, and the entertainment industry as a whole can
deliver what audiences want. MoviePass’ partnership with
iHeartMedia is good for advertisers that want to understand their
audiences and it’s good for consumers who want to be served the
right media from the right sources. We believe that partnerships
like this will allow MoviePass’ innovative business model to
continue its transformation of the movie industry.”
About MoviePass
MoviePass Inc. (“MoviePass”) is a technology company dedicated
to enhancing the exploration of cinema. As the nation's premier
movie-theater subscription service, MoviePass provides film
enthusiasts with a variety of subscription options to enhance their
movie-going experience. The service, now accepted at more than 91%
of theaters across the United States, is the nation's largest
theater network. Visit: www.moviepass.com
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S.
and over 122 million social followers, iHeartMedia has the largest
national reach of any radio or television outlet in America. As the
leader in multiplatform connections, it also serves over 150 local
markets through 858 owned radio stations, and the company’s radio
stations and content can be heard on AM/FM, HD digital radio,
satellite radio, on the Internet at iHeartRadio.com and on the
company’s radio station websites, on the iHeartRadio mobile app, in
enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the
fastest growing digital audio service in the U.S. and offers users
thousands of live radio stations, personalized custom artist
stations created by just one song or seed artist and the top
podcasts and personalities. With over 1.4 billion downloads,
iHeartRadio reached 100 million registered users faster than any
other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online,
mobile, digital and social media, podcasts, personalities and
influencers, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a
division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com
for more company information.
About HMNY
Helios and Matheson Analytics Inc. (NASDAQ: HMNY) is a provider
of information technology services and solutions, offering a range
of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. HMNY owns a majority interest in
MoviePass Inc., the nation's premier movie-theater subscription
service. HMNY’s holdings include RedZone Map™, a safety and
navigation app for iOS and Android users, and a community-based
ecosystem that features a socially empowered safety map app that
enhances mobile GPS navigation using advanced proprietary
technology. HMNY is headquartered in New York, NY and listed on the
Nasdaq Capital Market under the symbol HMNY. For more information,
visit us www.hmny.com.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains
“forward-looking statements” about HMNY and MoviePass within the
meaning of the Private Securities Litigation Reform Act of 1995 or
under Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended
(collectively, “forward-looking statements”), that may not be based
on historical fact, but instead relate to future events.
Forward-looking statements are generally identified by words such
as “projects,” “may,” “will,” “could,” “would,” “should,”
“believes,” “expects,” “anticipates,” “estimates,” “intends,”
“plans,” “potential” or similar expressions. Such forward-looking
statements include, without limitation, statements regarding
MoviePass’ business and prospects (including, without limitation,
the potential benefits of MoviePass’ relationship with iHeartMedia
as described herein). Statements regarding future events are based
on the parties’ current expectations and are necessarily subject to
associated risks. Therefore, actual results may differ materially
and adversely from those expressed in any forward-looking
statements.
Such forward-looking statements are based on a number of
assumptions. Although management of HMNY and MoviePass believe that
the assumptions made and expectations represented by such
statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments may differ materially and
adversely from those expressed or implied by the forward-looking
statements contained herein and even if such actual results and
developments are realized or substantially realized, there can be
no assurance that they will have the expected consequences or
effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY’s Quarterly Report on Form 10-Q
filed with the U.S. Securities and Exchange Commission (SEC) on
November 14, 2017, in HMNY’s Annual Report on Form 10-K for the
fiscal year ended December 31, 2016, in HMNY’s Current Report on
Form 8-K filed on November 30, 2017 and other HMNY filings,
including subsequent current and periodic reports, information
statements and registration statements filed with the SEC. You are
cautioned to review such reports and other filings
at www.sec.gov.
Given these risks, uncertainties and factors, you are cautioned
not to place undue reliance on such forward-looking statements and
information, which are qualified in their entirety by this
cautionary statement. All forward-looking statements and
information made herein are based on HMNY’s and MoviePass’ current
expectations and HMNY does not undertake an obligation to revise or
update such forward-looking statements and information to reflect
subsequent events or circumstances, except as required by law.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180111005531/en/
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner, 310-556-4443sgoldman@ppmgcorp.com /
mhavenner@ppmgcorp.comorMoviePass Contact:LaunchSquad for
MoviePassGavin Skillman, 212-564-3665gavin@launchsquad.com
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